United States
Lisa.Beautify is a creator with a presence on TikTok (851,100 followers), YouTube (42,900 followers), Instagram (827,104 followers), based in United States.
Total Followers -0.1%
1.7M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
851K followers · 49% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -744 -0.1% | -744 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -2233 -0.3% | -2233 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -1406 -0.2% | -1406 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -1406 -0.2% | -1406 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| What the Glass Skin Skincare / Beauty | Founder / owned brand | TikTok | Long-term | — |
| Amazon E-commerce / Affiliate | Channel sponsor | TikTok | Long-term | — |
Lisa.Beautify is a creator with a presence on TikTok (851,100 followers), YouTube (42,900 followers), Instagram (827,104 followers), based in United States. Their content sits in the beauty & skincare space. Their TikTok bio reads: "German beauty nerd in NYC🗽 Founder @What the Glass Skin My Skincare Routine👇". The full audience and engagement breakdown is below.
Lisa.Beautify reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Beauty, E-commerce / Affiliate, a clear signal of fit for brands in those categories. Demonstrated partners include What the Glass Skin and Amazon. Engagement on TikTok runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Lisa.Beautify's tier (Macro, 1.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Lisa.Beautify lists herself as a Lawyer + Founder in her Instagram bio, making her one of the rare beauty creators who holds a legal qualification while simultaneously running a skincare brand and a full content career. She keeps both identities public, which sets her apart from most influencers in the beauty space.
What the Glass Skin is Lisa.Beautify's own skincare brand, which she founded and promotes across her TikTok, Instagram, and YouTube channels. The name ties directly into her signature content theme — achieving the K-beauty ideal of glass skin, meaning skin so hydrated and smooth it has an almost translucent, reflective finish.
Yes — Lisa.Beautify was born and raised in Germany, and she describes herself as a "German beauty nerd in NYC" across all her platform bios. She occasionally nods to her roots in her content, even joking that "you can take the girl out of Germany, but you can't take Germany out of the girl."
Lisa.Beautify is a committed K-beauty advocate and consistently features brands like Anua, Manyo, Biodance, and Skinfood in her content. She also covers trend-driven Korean skincare products like PDRN creams and capsule creams, reflecting her focus on ingredient-forward, glass-skin-focused routines.
PDRN, or Polydeoxyribonucleotide, is a Korean skincare ingredient derived from salmon DNA, prized for skin repair and anti-aging benefits. Lisa.Beautify features it as one of the more advanced K-beauty products worth trying, which fits her positioning as a knowledgeable "beauty nerd" rather than a casual trend-follower.
Yes — Lisa.Beautify curates an Amazon storefront where she links her Korean beauty favorites, making it easier for US-based followers to shop without hunting for international retailers. She actively promotes it during sale events like Amazon Prime Day, directing followers to comment "link" or visit her storefront directly.
Anua is one of the Korean brands Lisa.Beautify returns to most consistently — it is a label known for gentle, plant-based formulas that are popular in the glass skin community. She features Anua alongside other K-beauty staples like Manyo and Biodance as recurring fixtures in her skincare routine content.
Lisa.Beautify references both Sephora and Ulta Beauty regularly in her posts and hashtags, using them as touchpoints for where US followers can find the skincare and beauty products she covers. They appear alongside her K-beauty brand mentions, giving her content a bridge between niche Korean imports and mainstream US retail.
Lisa.Beautify's signature is a glass skin routine rooted in K-beauty principles — layering hydrating, barrier-supporting products to achieve a dewy, pore-minimized complexion. She links her full routine in her bio across TikTok, Instagram, and YouTube, and her brand What the Glass Skin is built around the same philosophy.
Lisa.Beautify has built a combined following of over 1.7 million across TikTok, Instagram, and YouTube, placing her firmly in the Macro creator tier. Her TikTok engagement runs well above the beauty category average, which signals a genuinely active audience rather than a passive one.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lisa.beautify · TikTok
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