Liquors.Beauty is a creator with a presence on TikTok (227,900 followers), YouTube (115,000 followers), Instagram (161,491 followers), based in ITA.
Total Followers +1.7%
504K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
228K followers · 45% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$8.1K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +706 +0.3% | +0 +0.0% | +711 +0.4% | +1K |
| Last 30 days | +5K +2.3% | +1K +0.9% | +2K +1.4% | +8K |
| Last 90 days | +11K +5.0% | +2K +1.8% | +2K +1.4% | +16K |
| Last 365 days | +11K +5.0% | +2K +1.8% | +2K +1.4% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Freshly Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| YesStyle Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Freshly Cosmetics Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Sephora SA Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Too Faced Cosmetics Sponsorship | Sponsored content | YouTube | May 2026 | — |
Liquors.Beauty is a creator with a presence on TikTok (227,900 followers), YouTube (115,000 followers), Instagram (161,491 followers), based in ITA. Their content sits in the beauty & makeup space. Their TikTok bio reads: "Luca | Beauty Lover | Recensioni | GRWM | Deinfluencing 💄 in elenco AGCOM". The full audience and engagement breakdown is below.
Liquors.Beauty reaches an audience concentrated in ITA primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Freshly and YesStyle. Engagement on TikTok runs around 8.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in beauty and related categories, Liquors.Beauty offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Liquors.Beauty's tier (Mid, 504K combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Liquors.Beauty's real name is Luca, an Italian beauty creator based in Milan who operates across TikTok, YouTube, and Instagram under the handle @liquors.beauty. He keeps his surname out of his public branding but uses a contact email under the name Esposito.
Deinfluencing is a content movement where creators tell their audience what products are not worth buying, pushing back against the typical 'buy everything' influencer culture. Luca has made this a signature part of his identity — his YouTube bio opens with 'Non ti dico che è tutto bello' ('I won't tell you everything is great'), signaling that his reviews are genuinely critical rather than just promotional.
AGCOM is Italy's communications authority, and Italian regulations require influencers who meet certain reach thresholds to register in their official list and follow strict rules around advertising transparency. By including 'in elenco AGCOM,' Luca is making a legal disclosure confirming he is a registered and compliant creator under Italian law — it is a regulatory requirement, not just a credential.
Yes — Luca's Instagram bio identifies him as the creator of Reality Check, a podcast hosted at @realitycheckilpodcast. This extends his content beyond short-form beauty videos into longer conversation formats.
Yes, Liquors.Beauty has produced sponsored content with Sephora on YouTube. Sephora is among a number of major beauty brands he has partnered with, and it also appears frequently in his most-used hashtags, suggesting it is a regular topic across his organic content too.
Yes — both Freshly Cosmetics and Too Faced Cosmetics have appeared as sponsors in Liquors.Beauty's YouTube content. These brand deals sit alongside partnerships with YesStyle and Sephora, reflecting a mix of drugstore-accessible and premium beauty brands.
Based on his most-used hashtags, Luca regularly covers brands like Charlotte Tilbury, Astra Makeup, and Refy, alongside Sephora-stocked launches. He also puts out a lot of advent calendar and unboxing content, especially around the holiday season.
Yes, Get Ready With Me videos are a core part of Luca's format alongside his reviews and deinfluencing content. His whole brand positioning is built around honest, critical takes — he explicitly tells his audience when products disappoint, which is part of why his engagement runs well above the typical benchmark for beauty creators at his scale.
Luca is based in Milan, Italy, and creates content primarily in Italian. The large majority of his audience is Italian, and he is registered with AGCOM, Italy's communications regulator, as required under Italian influencer marketing law.
Luca's YouTube bio states he uploads every Monday and Friday, giving the channel a consistent twice-weekly cadence. His YouTube content covers honest beauty reviews, dupes, trend commentary, and occasional personal vlog moments.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@liquors.beauty · TikTok
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