United States
Lindsay Bercosky is a Kentucky-based automotive creator who has built a substantial cross-platform following around a straightforward premise: a young woman who works on trucks.
Total Followers +0.0%
1.8M
Across Instagram, TikTok
Primary Platform
YouTube
621K followers · 34% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.3K–$22K / IG post
| Window | TikTok | Combined | ||
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| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lindsay Bercosky is a Kentucky-based automotive creator who has built a substantial cross-platform following around a straightforward premise: a young woman who works on trucks. Operating under her own business entity, Built By Lindsay LLC, she documents the hands-on process of sourcing, building, and completing truck projects — a niche that sits at the intersection of trades culture, DIY mechanics, and personal vlogging. Her content style is candid and process-driven, giving audiences a ground-level view of builds in progress, and her captions carry a casual, self-aware tone that keeps the personal-blog dimension intact even as the automotive work anchors the channel's identity.
Her audience skews decisively male — roughly two-thirds — and concentrates in the millennial and younger Gen X brackets, a demographic that over-indexes for automotive spending and brand loyalty in adjacent categories like tools, parts, and lifestyle goods. Engagement rates running well above category medians suggest her following is genuinely invested rather than passively accumulated. A merch line adds a direct monetization layer that reinforces her brand independence. With a female creator occupying a credible, working position in truck culture rather than simply adjacent to it, Bercosky holds a differentiated lane that remains underserved at the macro level, making her an efficient point of access for brands targeting trades-adjacent or automotive-curious audiences.
Lindsaybercosky reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Lindsaybercosky offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lindsaybercosky's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Built By Lindsay LLC is Lindsaybercosky's official truck-building and automotive business, based in Kentucky. The company formalizes her hands-on work beyond social media, making clear that she isn't just a content creator who talks about trucks — she actually builds and works on them professionally.
Lindsaybercosky's content centers on hands-on truck builds, custom work, and mechanical projects she takes on herself. Her TikTok and Instagram document the real process of working on trucks, from early stages through completion, which is core to her identity as a creator.
Lindsaybercosky has been documenting the build of a custom brown truck across her TikTok and Instagram, and it became one of her signature ongoing content storylines. Fans have followed the project closely, with Lindsay noting in posts that the build was nearing completion.
Yes — Lindsaybercosky is a young woman who works on trucks professionally and runs her own company, Built By Lindsay LLC, out of Kentucky. That combination is genuinely uncommon in both the automotive trade and on social media, which is a large part of why she's built such an engaged following in a historically male-dominated space.
Lindsaybercosky's content sits squarely in the truck and automotive niche, a category that naturally draws a male-skewing audience. Her following reflects that — the majority of her fans are men, particularly in the 25–34 age range — though her authentic personality and the novelty of a woman running her own truck-building business pull in a broader crowd than typical automotive accounts.
Yes, Lindsaybercosky sells merchandise and links to her store directly from her TikTok and Instagram bios. Her merch is part of her broader personal brand as a truck-working creator from Kentucky, extending her audience's connection beyond just watching her builds.
Yes — Lindsaybercosky actively promotes her Snapchat in both her TikTok and Instagram bios under the same handle, @lindsaybercosky. She directs fans there alongside her other platforms, suggesting it's a channel she uses for more personal or behind-the-scenes content.
Lindsaybercosky's largest following is on TikTok, with Instagram also being a key platform for her content. She additionally maintains a Snapchat presence and is listed with a YouTube presence in creator databases. Her bios consistently point fans toward TikTok and Snapchat as her main destinations.
Lindsaybercosky is based in Kentucky, which she flags in both her TikTok and Instagram bios with a KY location marker. Her Kentucky roots come through in her content style — she has a practical, no-frills approach that matches the hands-on truck culture she's built her brand around.
Across TikTok and Instagram combined, Lindsaybercosky has built a total audience well into the millions, placing her in the Macro creator tier. Her engagement runs dramatically above the category average — more than four times the typical benchmark — which signals an unusually loyal and active fanbase for someone in the automotive and truck space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lindsaybercosky · YouTube
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