United States
Lilyinmedicine is a U.S.-based ENT (ear, nose, and throat) physician content creator documenting her path through one of surgical medicine's more competitive residency tracks.
Total Followers +1.3%
108K
Across Instagram, TikTok
Primary Platform
YouTube
104K followers · 96% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.2K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +373 +0.4% | -1 -0.0% | +0 +0.0% | +372 |
| Last 30 days | +1K +1.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +2K +1.5% | -1 -0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +1.5% | -1 -0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FIGS Medical apparel | Brand ambassador | Long-term | — | |
| BAGSMART Bags / accessories | Sponsored content | 2026 | — | |
| Med.Mentors Medical education / coaching | Founder / owned brand | Long-term | — |
Lilyinmedicine is a U.S.-based ENT (ear, nose, and throat) physician content creator documenting her path through one of surgical medicine's more competitive residency tracks. Posting under her @lilyinmedicine handle, she built her audience primarily on Instagram by offering candid, relatable coverage of residency life — from away rotations and the Match process to personal decisions like egg freezing, a topic that resonates strongly with her predominantly female, professional-track audience. She also founded @med.mentors, a mentorship community aimed at pre-med and medical students navigating school applications and residency matching, and has packaged that expertise into an ERAS application guide — positioning herself as a practitioner-educator as much as a personality.
Her audience skews heavily toward women in the 25–34 range, a demographic that mirrors the medical student and early-career physician pipeline and gives her unusually strong relevance for brands targeting ambitious, health-literate young professionals. Sponsorships with FIGS — the dominant name in medical scrubs — and organizational brands like BAGSMART reflect a clean, career-adjacent positioning that avoids the clutter of generic lifestyle deals. With ENT residency typically capping at five years, Lilyinmedicine is likely entering attending-physician status around this period, a transition that could meaningfully expand her content range into clinical practice, work-life balance, and physician personal finance — all high-demand topics within the medically adjacent creator space.
Lilyinmedicine reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Medical apparel, Bags / accessories, Medical education / coaching, a clear signal of fit for brands in those categories. Demonstrated partners include FIGS and BAGSMART. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Medical apparel and related categories, Lilyinmedicine offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lilyinmedicine's tier (Mid, 108K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Lilyinmedicine is training in ENT surgery — Ear, Nose, and Throat, formally called otolaryngology. It is one of the more competitive surgical specialties to match into, and her content regularly reflects the demands of that training path.
As a PGY-5 ENT resident, Lilyinmedicine is in her fifth and final year of otolaryngology residency as of 2026. ENT programs run five years post-medical school, so 2026 marks the end of her surgical training — a milestone she has been publicly documenting throughout her journey.
@med.mentors is a mentorship brand Lilyinmedicine created to help ambitious students navigate the medical school and residency application process. It extends her social media advice into a more structured resource, drawing directly on her own experience getting into a competitive ENT program.
Lilyinmedicine offers a guide built around ERAS — the Electronic Residency Application Service — which is the centralized platform all U.S. medical school graduates use to apply to residency programs. Her guide walks applicants through the process using insights from her own successful ENT residency application.
Lilyinmedicine has shared content about egg cryopreservation under hashtags like #eggcryo and #eggfreezing, exploring fertility preservation from a physician's perspective. For female doctors, the combined timeline of medical school and a five-year surgical residency overlaps directly with peak fertility years, making it a personal and highly relevant topic for her audience.
Lilyinmedicine partners with FIGS, the medical apparel brand known for its fitted, stylish scrubs popular among residents and attendings. She shares a discount code — LilyFirstFIGS — that her followers can apply to purchases on the FIGS site.
Lilyinmedicine has partnered with BAGSMART, showcasing their bags as practical options for busy life as a resident. She promoted the brand through Instagram content, highlighting specific colors and styles suited to on-the-go medical training.
The residency match — run through the NRMP — is the high-stakes process where graduating medical students are algorithmically matched to hospital residency programs across the country. Lilyinmedicine posts extensively about it because her audience is largely pre-med and medical students going through the same process she navigated to land her ENT spot.
Away rotations are elective clinical experiences where medical students rotate at hospitals outside their home school, often to audition for competitive residency programs. Lilyinmedicine covers them because they are especially high-value for specialties like ENT, where making a strong impression on programs before the match can significantly improve your odds.
Lilyinmedicine's most active platform is Instagram, where she has built an audience of over 100,000 followers and posts consistently. Her TikTok account exists under the same handle but has seen minimal activity in recent months, so Instagram is the main destination for her residency content and med school advice.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lilyinmedicine · YouTube
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