Lilmabu is a creator with a presence on YouTube (4,530,000 followers), Instagram (1,629,017 followers), TikTok (6,300,000 followers), based in —.
Total Followers +0.9%
12.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 36% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $20K–$46K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +7K +0.4% | +89K +1.4% | +96K |
| Last 30 days | +10K +0.2% | +0 +0.0% | +102K +1.6% | +112K |
| Last 90 days | +10K +0.2% | +12K +0.7% | +207K +3.2% | +228K |
| Last 365 days | +10K +0.2% | +12K +0.7% | +207K +3.2% | +228K |
Daily follower snapshots from CreatorDB's longitudinal index.
Lilmabu is a creator with a presence on YouTube (4,530,000 followers), Instagram (1,629,017 followers), TikTok (6,300,000 followers), based in —. Their content sits in the music space. Their YouTube bio reads: ""Mr. Treat You Right" out now...💅🏻🎧". The full audience and engagement breakdown is below.
Lilmabu reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Lilmabu offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lilmabu's tier (Mega, 12.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lil Mabu's real name is Matthew DeLuca. He built his rap career under the Lil Mabu alias while growing up in New York City, and the contrast between his real-life background and his drill-influenced sound became a defining part of his public image from early on.
Y.G.A. stands for Young Genius Academy, the collective and creative umbrella Lil Mabu operates under. It ties directly into his self-styled "Young Genius" persona, which runs through his hashtags, music branding, and overall artist identity.
Yes, Lil Mabu is widely reported to have attended a prestigious private prep school in New York City. That background — and the tension between elite schooling and drill rap aesthetics — became a major talking point early in his career and fed directly into the "Young Genius" branding he still uses today.
The Dorm Sessions were an early series of intimate, stripped-back rap performances Lil Mabu posted online that helped him build a grassroots following. They paired a college-coded aesthetic with NYC drill-influenced bars, leaning hard into the Young Genius persona and generating significant buzz before his mainstream breakthrough.
"Mr. Treat You Right" is Lil Mabu's prominently pushed single as of 2026, featured front-and-center in his bios across YouTube, TikTok, and Instagram. The title suggests a smoother, more melodic direction compared to his earlier aggressive drill output, signaling real range as his recording career matures.
DDosama is a New York rapper who has been part of the same creative and social circle as Lil Mabu, with the hashtag #ddosama appearing consistently alongside Lil Mabu's content. Their association roots Lil Mabu firmly within the New York underground rap ecosystem that shaped his early sound.
In drill culture, "opps" means opposition or rivals, and Oppy Day is associated with Lil Mabu's more confrontational content drops — moments when he releases tracks or videos that address beef or opponents. The hashtag #oppyday signals some of his most charged and reactive content across platforms.
Lil Mabu's content regularly references artists including Fivio Foreign, NLE Choppa, Chrisean Rock, and Blueface through hashtags and social posts, reflecting a growing network beyond the New York underground into mainstream hip-hop circles. These associations have helped him reach a significantly wider audience than most emerging drill artists.
Lil Mabu is from Manhattan, New York City. Growing up in one of NYC's more privileged neighborhoods while making drill-influenced rap created a striking contrast that drove early viral attention and remains central to how his story is told.
As of 2026, Lil Mabu's active releases include "Mr. Treat You Right," "Young Cracka," "Bonnie Blu," and "Am I Enough?" — each accompanied by official music videos. This run of releases marks one of his most sustained pushes as a recording artist and tracks closely with his continued growth across TikTok and YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lilmabu · YouTube
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