United States
Liljerz is a 22-year-old Arizona-based lifestyle and family creator who built her following across YouTube, TikTok, and Instagram by documenting her life with candid authenticity — from early…
Total Followers -0.1%
1.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
431K followers · 32% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.7K–$11K / IG post
The lifestyle creator gave birth to her first child, Alaiya Lee Gonzales, documenting the journey — including a pregnancy reveal and gender reveal — across her YouTube and social channels.
She publicly shared the news of her pregnancy with partner Anthony Gonzales on Instagram, kicking off a series of milestone videos (gender reveal, family announcements) that drove strong engagement on YouTube.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -341 -0.1% | +0 +0.0% | -341 |
| Last 30 days | +0 +0.0% | -1086 -0.4% | +184 +0.0% | -902 |
| Last 90 days | +0 +0.0% | -3693 -1.2% | -184 -0.0% | -3877 |
| Last 365 days | +0 +0.0% | -3693 -1.2% | -184 -0.0% | -3877 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rocket Money Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Flutterby Jerz Fashion / Apparel | Founder / owned brand | Long-term | — |
Liljerz is a 22-year-old Arizona-based lifestyle and family creator who built her following across YouTube, TikTok, and Instagram by documenting her life with candid authenticity — from early vlogs aimed at young women navigating their teens to her current chapter as a mother to her daughter Alaiya and a partner to Anthony. She launched her YouTube channel at around age 19, setting an unusually entrepreneurial foundation from the start: alongside content creation she launched her own clothing brand, Flutterbyjerz, positioning herself as both a creator and a small-business owner. That dual identity — relatable young mom and self-made entrepreneur — anchors her personal brand and gives her community, which she calls the "jerzigirlz," a consistent through-line beyond any single content format.
Her content spans lifestyle vlogs, fashion and beauty how-tos, pregnancy and family milestones, and the occasional comedic moment, producing engagement rates that run well above category medians across all three platforms — a signal of a genuinely invested audience rather than passive reach. The core demographic skews heavily female and young-adult, making her a natural fit for brands targeting millennial and Gen Z women interested in style, self-improvement, and early motherhood. A Rocket Money sponsorship suggests she is beginning to attract personal-finance advertisers alongside the lifestyle and fashion categories that form her natural home. As her family life continues to evolve publicly — with a second pregnancy documented in recent content — Liljerz is positioned to deepen her authority in the young-mom lifestyle space, where authentic, documentary-style storytelling tends to compound audience loyalty over time.
Liljerz sits at the intersection of Gen-Z lifestyle, young motherhood, and fashion — a content mix that maps cleanly to brands in maternity and baby care, accessible fashion and apparel (she owns her own clothing label, @flutterbyjerz), beauty, and family-oriented consumer goods. Her YouTube topics cluster around how-to style, vlogging, and relatable comedy, while TikTok and Instagram lean into mom-life moments, gender reveals, and family milestones, giving sponsors multiple format options across the funnel. The audience skews heavily female and concentrates in the 18–34 bracket, with a predominantly English-speaking, US-first footprint supplemented by meaningful reach into the UK, Canada, and Australia — useful for brands seeking English-language scale beyond domestic borders. Content cadence is strong on short-form, with TikTok and Instagram updated within days, while YouTube functions as a longer-form archive. Engagement runs well above category baseline across all three platforms, signaling an invested community rather than passive reach. A confirmed deal with Rocket Money (YouTube, 2025) demonstrates willingness to integrate fintech messaging; the most plausible adjacent partners are baby and toddler brands, affordable fashion retailers, and self-care or wellness labels targeting young mothers.
Benchmark estimates for a creator at Liljerz's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Liljerz owns a clothing brand called flutterbyjerz, which she launched when she was 19 years old. She documents the experience of running the brand on her YouTube channel, framing young entrepreneurship as a central part of her story.
Anthony is Liljerz's partner, featured alongside her in major life milestone videos including their gender reveal and pregnancy announcement. The two have shared these personal moments with her audience across YouTube and social media, making him a familiar figure to longtime fans.
Alaiya is Liljerz's daughter, regularly referenced in her content and social bios where she calls herself 'mama to Alaiya.' Momlife moments featuring Alaiya are a recurring theme across Liljerz's TikTok and YouTube channels.
Jerzigirlz is the name Liljerz uses for her fan community, built over several years of personal vlogging and lifestyle content. The term plays off her own handle and creates a sense of identity for her predominantly young female audience.
Yes, Liljerz posted a pregnancy announcement video titled 'Telling our FAMILY & FRIENDS we're pregnant!' and followed it with a gender reveal video featuring her partner Anthony. These milestone posts drew some of the strongest engagement from her community.
flutterbyjerz is a clothing brand Liljerz founded at age 19, and she has described running it as one of the core themes of her YouTube channel. She lists herself as CEO across her social bios, making entrepreneurship a defining part of her creator identity beyond just lifestyle content.
Liljerz partnered with Rocket Money for sponsored content on her YouTube channel. The personal finance app aligns with her audience of young adults navigating real-life milestones like parenthood and running a small business.
Liljerz is based in Arizona, which she references directly in her Instagram bio as 'AZ MAMA.' The majority of her audience is based in the United States, with a smaller following in the UK, Canada, and Australia.
Liljerz has been posting on YouTube for around six years, having started as a teenager with the goal of showing other young people they are not alone in what they go through. Over that time she has grown her channel to cover lifestyle, family, love, and entrepreneurship.
Liljerz is 22 years old, as stated in her TikTok and Instagram bios, and she is based in Arizona. She began building her YouTube audience in her mid-teens and has since expanded to a cross-platform following across YouTube, TikTok, and Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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