United States
Like Nastya is the public persona of Anastasia Radzinskaya, born in 2014 in Krasnodar, Russia, who — despite an early diagnosis of cerebral palsy — became one of the most-subscribed children's content creators on the planet.
Total Followers +0.3%
10.7M
Across Instagram, TikTok
Primary Platform
2.5M followers · 23% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $30K–$69K / IG post
Her official site confirms a live show at The Wiltern in Los Angeles, promising music, dancing, special effects, and surprise guests as part of her ongoing 'Live Nastya Universe' tour.
The kids' YouTube megastar staged her first solo live show — a family-friendly, high-energy performance featuring music, dance, vibrant visuals, and interactive storytelling for children aged 2–10.
The toy company tapped Nastya to front a new YouTube content series tied to the LPS brand, with additional partnership elements planned to roll out through 2026.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +0.1% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +34K +1.4% | +0 +0.0% | +0 +0.0% | +34K |
| Last 90 days | +239K +9.7% | +0 +0.0% | +0 +0.0% | +239K |
| Last 365 days | +239K +9.7% | +0 +0.0% | +0 +0.0% | +239K |
Daily follower snapshots from CreatorDB's longitudinal index.
Like Nastya is the public persona of Anastasia Radzinskaya, born in 2014 in Krasnodar, Russia, who — despite an early diagnosis of cerebral palsy — became one of the most-subscribed children's content creators on the planet. Her parents began documenting her life and milestones on YouTube around 2016, and the channel grew rapidly into a multi-language, multi-channel empire spanning dozens of localized versions. The family relocated to the United States, and her mother Anna Radzinskaya now formally manages the brand. Across all channels, her subscriber count runs into the hundreds of millions, backed by ten YouTube Diamond Play Buttons — a measure of the sheer scale of her reach into the global children's entertainment market.
Like Nastya reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a family creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in family and related categories, Like Nastya offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Like Nastya's tier (Mega, 10.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Like Nastya's real name is Anastasia Radzinskaya. She was born in Krasnodar, Russia in 2014, and 'Nastya' — the common Russian short form of Anastasia — became the anchor of her entire brand when her family began posting videos online.
By total combined subscriber count across all her channels, Like Nastya consistently ranks as the most-subscribed children's creator on YouTube, with hundreds of millions of subscribers spread across language-specific channels in English, Russian, Spanish, Arabic, and more. She also holds 10 YouTube Diamond Play Buttons, which represents a record-level achievement for any kids' creator.
Like Nastya runs multiple YouTube channels, each built for a different language audience — including English, Russian, Spanish, Portuguese, and Arabic versions. YouTube awards a Diamond Play Button to every channel that surpasses 10 million subscribers, and each of Nastya's major regional channels has independently crossed that threshold, adding up to 10 awards in total.
Nastya was diagnosed with cerebral palsy as a baby, and her parents began filming playful, engaging videos as part of her developmental therapy and rehabilitation. The channel grew organically as viewers connected with her personality, and what started as a family therapy tool became one of the most-watched children's channels in YouTube history.
Yes — Like Nastya shared content from a meetup with MrBeast at Disneyland, bringing together two of YouTube's biggest names across very different niches. The moment drew significant attention from fans of both creators and underscored Nastya's crossover presence beyond the children's content space.
Like Nastya is managed by her mother, Anna Radzinskaya, who has been central to the channel since its very beginning and continues to oversee all brand partnerships and content direction. Anna's hands-on management style has been credited with keeping the channel's growth and business strategy tightly controlled as Nastya expands into music and live entertainment.
Yes — Like Nastya has moved into original music, releasing songs with accompanying music videos promoted across her social platforms. She has described at least one recent track as deeply emotional, suggesting she is pushing her music into territory more personal than typical children's entertainment, including a dance collaboration tied to a Zara Larsson trending sound.
Like Nastya held a live concert in Los Angeles, marking a major step into live entertainment for a creator who built her name entirely through YouTube videos. The show was part of a broader push into music and real-world fan experiences that her team has been developing alongside her digital content.
Yes — Like Nastya grew up speaking Russian and maintains a dedicated Russian-language YouTube channel alongside her flagship English one. Her multilingual background directly shaped the multichannel strategy her team uses to reach audiences across dozens of countries simultaneously.
Like Nastya was born in Krasnodar, Russia, but the Radzinskaya family relocated to the United States, where Nastya is now primarily based. The move aligned with the channel's shift toward an English-first, globally distributed content model, and the United States now accounts for the majority of her social media audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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