United States
Lights.Are.Off is a US-based 3D animator whose short-form horror clips — distorted creatures, nightmare scenarios, things lurking in walls — built a multi-million-follower TikTok presence by delivering exactly what the channel name implies.
Total Followers +0.3%
29.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.6M followers · 19% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $29K–$67K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +102K +1.8% | -12665 -0.5% | +0 +0.0% | +89K |
| Last 90 days | +142K +2.5% | -38950 -1.6% | -99640 -0.5% | +3K |
| Last 365 days | +142K +2.5% | -38950 -1.6% | -99640 -0.5% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Lights.Are.Off is a US-based 3D animator whose short-form horror clips — distorted creatures, nightmare scenarios, things lurking in walls — built a multi-million-follower TikTok presence by delivering exactly what the channel name implies. The content is bite-sized dread: polished 3D animation rendered unsettling enough to feel genuinely eerie rather than campy. Distributed across TikTok, YouTube Shorts, and Instagram Reels, the creator runs above-category engagement figures and has attracted an audience spanning English-speaking markets, with the United States as the clear core and meaningful reach into the United Kingdom, Canada, and beyond.
A significant differentiator is the creator's expansion into indie game development with Zoonomaly, a horror game released on Steam built around the channel's signature nightmare-creature aesthetic. That move establishes a commercial lane well beyond standard brand deals and positions Lights.Are.Off at the crossroads of social animation and independent gaming. The audience skews heavily male and concentrates in the 18–44 range — a demographic gaming peripherals, streaming platforms, and horror-entertainment brands actively pursue. With a published game reinforcing the IP and core animation content continuing to outperform baseline, the creator occupies a distinctively positioned corner of horror entertainment that has few direct competitors at comparable scale.
Lights.Are.Off reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Gaming / Indie Game, a clear signal of fit for brands in those categories. Demonstrated partners include Zoonomaly. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows animation content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gaming / Indie Game and related categories, Lights.Are.Off offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lights.Are.Off's tier (Mega, 29.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — Lights.Are.Off developed Zoonomaly, a horror game released on Steam. They promoted it directly across all their social platforms and published official trailers on YouTube, making the jump from short-form animator to indie game developer. It's a significant extension of their nightmare-fuel brand into an interactive format.
Zoonomaly is a horror game that draws on the same creepy, nightmare-driven aesthetic Lights.Are.Off is known for in their 3D animation shorts. It's available on Steam and targets fans of atmospheric, creature-based horror experiences. The game essentially translates the visual dread of their viral clips into a playable format.
Lights.Are.Off self-describes as a 3D animator — their bios across YouTube, TikTok, and Instagram all state 'I bring nightmares to life with 3D animation.' This positions their work as crafted 3D content rather than AI-generated imagery, though they haven't publicly detailed their specific software or production workflow.
Lights.Are.Off creates short-form 3D animated horror clips — nightmare scenarios featuring creepy creatures, cursed environments, unsettling robots, and disturbing holiday figures like a monstrous Santa. The videos are entirely dialogue-free and rely on visual atmosphere and shock, making them highly shareable across TikTok, YouTube Shorts, and Instagram Reels.
Lights.Are.Off uses #elberr as a recurring hashtag, particularly alongside holiday-horror content featuring a creepy Santa-type figure. It appears to be the name of a specific character in their animated universe, though the creator hasn't formally published lore or backstory around the name.
Zoonomaly launched on Steam, making it a PC title at release. No official console version for PlayStation or Xbox was announced at launch, and fans have been vocal about wanting a port. The game's Steam page is the most reliable place to check for any updated platform availability.
TikTok is by far their dominant platform, with well over 20 million followers compared to around 5 million on YouTube. Their short horror animation clips are a natural fit for TikTok's algorithm, which is likely where most new viewers first discover the channel.
Lights.Are.Off grew by consistently posting short, dialogue-free 3D horror animations to TikTok and YouTube Shorts, where nightmare and creepy content spreads strongly through recommendations. Their niche — original horror animation rather than commentary or reaction content — was underserved at scale, which helped their clips stand out and accumulate massive reach.
Lights.Are.Off is based in the United States, and the majority of their audience is also American. Because their content is entirely visual animation with no spoken dialogue, it travels easily to international audiences in the UK, India, Canada, and the Philippines as well.
Their audience is predominantly male — over 80% — which is typical for horror and dark-animation content. The core viewers fall in the 18–34 age range, with the US making up the large majority of their fanbase, followed by the UK, India, Canada, and the Philippines.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lights.are.off · YouTube
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