Canada
Liftwithcee is a Canada-based certified personal trainer who has built a substantial following around a clear and personal proposition: strength training for women in midlife, using nothing more than dumbbells at home.
Total Followers +1.5%
1.2M
Across YouTube, Instagram
Primary Platform
YouTube
606K followers · 50% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.1K–$21K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +4K +0.6% | +0 +0.0% | +5K |
| Last 30 days | +5K +0.8% | +13K +2.2% | +0 +0.0% | +18K |
| Last 90 days | +19K +3.1% | +22K +3.6% | +0 +0.0% | +41K |
| Last 365 days | +19K +3.1% | +22K +3.6% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
Liftwithcee is a Canada-based certified personal trainer who has built a substantial following around a clear and personal proposition: strength training for women in midlife, using nothing more than dumbbells at home. At 53 and post-menopausal, she positions herself as living proof that the approach works, blending workout tutorials with a frank, no-gym-required philosophy. Her YouTube channel and Instagram account run in close parallel, with content organized around full-body dumbbell sessions, fat-loss mechanics, and accessible programming. She has also developed a proprietary training program — Muscle Method: Build to Lose — which signals a move toward owned products beyond ad-supported content.
Her engagement rate runs notably above the category median, suggesting an audience that actively follows her instruction rather than passively scrolling. Somewhat counterintuitively, her viewership skews younger than her stated target demographic, with the 18–34 cohort making up the bulk of her reach — an indicator that preventive and longevity-oriented fitness content has broad appeal beyond its core audience. The absence of a cluttered sponsor roster keeps her brand positioning tight and credible. As the midlife women's health and strength space continues to attract mainstream attention, Liftwithcee's combination of personal authority, consistent output, and owned programming gives her a durable position in the category.
Liftwithcee reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in fitness and related categories, Liftwithcee offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Liftwithcee's tier (Macro, 1.2M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Liftwithcee is 53 years old and openly identifies as post-menopausal, making that personal reality the foundation of her entire brand. She positions her own body as living proof that strength training and muscle building work at this life stage, framing every workout she posts as evidence of that claim.
Yes, Liftwithcee holds a Certified Personal Trainer (CPT) credential, which she leads with in her Instagram bio. That professional background distinguishes her programming from general fitness influencer content and informs the structured, results-oriented approach she brings to her dumbbell workouts.
MUSCLE METHOD: BUILD TO LOSE is Liftwithcee's signature structured training program built around her core philosophy that gaining muscle is the most effective lever for fat loss, especially in midlife. It's the packaged, guided version of the approach she demonstrates across her YouTube and Instagram content, designed for women who want a clear plan rather than individual workout videos.
Yes — that is the central argument of her entire channel. She explicitly frames her own post-menopausal physique as the result of the strength training methods she teaches, offering herself as the proof rather than just the instructor. Her content is built around dismantling the idea that muscle gain is out of reach after menopause.
Liftwithcee's core position is that building muscle is the primary driver of fat loss, particularly for women navigating midlife hormonal changes. She actively steers her audience away from a cardio-first mindset and toward progressive dumbbell training as a more sustainable and effective approach.
Liftwithcee's entire workout library is built around home training with dumbbells — no gym membership required. Her YouTube channel is anchored by full-body dumbbell sessions typically around 30 minutes, and she repeatedly emphasizes that her programming needs no commercial gym equipment to deliver results.
A set of dumbbells is all Liftwithcee requires for her workouts. Her programming is intentionally built around that single piece of equipment, and her most-used hashtags — like #dumbbellworkout and #homeworkout — consistently reinforce that her routines are designed for limited-equipment home training.
Although Liftwithcee's messaging is specifically framed around midlife and post-menopause, her dumbbell strength routines are structurally sound for a wide range of ages and fitness levels. Her audience actually skews younger than her target demographic, suggesting her programming resonates well beyond the 50-plus women she speaks to most directly.
Liftwithcee is based in Canada, though her audience is predominantly located in the United States, with additional followings in the United Kingdom and other English-speaking markets. Her content is produced in English and targets a broad international audience of women interested in midlife fitness.
Liftwithcee has built a combined following of over one million across YouTube and Instagram, placing her firmly in the Macro creator tier. Her YouTube channel is her primary content engine for longer workout videos, while Instagram supports community engagement and program launches like MUSCLE METHOD.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@liftwithcee · YouTube
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