United States
Lifesum is the social media presence of the Stockholm-founded nutrition and diet-tracking app of the same name, operating its content channels out of a US-facing hub.
Total Followers -0.2%
281K
Across Instagram, TikTok
Primary Platform
YouTube
257K followers · 92% of audience
Engagement
0.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9K / IG post
The report found the UK and US ranked last, relying on heavy, low-fibre meals that slow recovery compared to other nations.
The report highlighted a widespread disconnect between consumer concern about ultra-processed foods and actual label-reading ability.
The collaboration combines Lifesum's nutrition platform with Consupedia's decade of research-backed food intelligence to deepen nutritional data accuracy.
The B2B solution bundles AI-powered nutrition plans from Lifesum with expert-led workouts from FIIT, available to employers like Amazon and GE.
The launch marks Lifesum's pivot from a single nutrition tracker to a broader wellness ecosystem, building on its 2024 acquisition of biomarker firm Lykon.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -206 -0.1% | +0 +0.0% | +0 +0.0% | -206 |
| Last 30 days | -566 -0.2% | +0 +0.0% | +0 +0.0% | -566 |
| Last 90 days | -2059 -0.8% | +102 +0.4% | +0 +0.0% | -1957 |
| Last 365 days | -2059 -0.8% | +102 +0.4% | +0 +0.0% | -1957 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lifesum is the social media presence of the Stockholm-founded nutrition and diet-tracking app of the same name, operating its content channels out of a US-facing hub. Rather than functioning as a traditional influencer account, Lifesum's Instagram and TikTok channels serve as a branded content engine — publishing recipe ideas, meal-planning tips, and evidence-backed wellness guidance curated with input from chefs, registered nutritionists, and medical professionals. The result is a channel voice that sits somewhere between a health publication and a consumer app brand: authoritative but accessible, with a consistent emphasis on making balanced eating practical rather than aspirational.
The audience skews heavily female and concentrates in the millennial and younger Gen X brackets — demographics that align closely with the calorie-tracking and mindful-eating category Lifesum competes in commercially. Engagement across platforms runs below category medians, which is common for branded app accounts where a portion of followers are passive app users rather than active content consumers. The US accounts for the large majority of the audience, with secondary reach in the UK and Canada. As the health-tech space grows more crowded, Lifesum's social channels function as a retention and discovery tool — positioning the brand alongside wellness-adjacent partners and keeping the app top-of-mind for health-conscious consumers already in the nutrition content funnel.
Lifesum reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Lifesum offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lifesum's tier (Mid, 281K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lifesum is a nutrition and healthy eating app that combines calorie tracking, macro logging, and structured meal plans to help users build sustainable food habits. Its philosophy centers on simplifying healthy eating rather than strict dieting, drawing on input from chefs, doctors, and nutritionists to give the guidance a credible, expert-backed feel.
Lifesum offers a free tier with basic food logging, but its full library of personalized diet programs and deeper nutritional insights sits behind a paid premium subscription. The free version is a reasonable starting point for simple calorie tracking, while premium unlocks structured plans and more detailed health data.
Yes, Lifesum was founded in Stockholm, Sweden, originally launching under the name ShapeUp Club before rebranding. Despite its Scandinavian origins, the brand's social audience is now overwhelmingly US-based, and all of its content is produced in English for a global market.
Lifesum and MyFitnessPal both handle calorie and macro tracking, but Lifesum leans into a lifestyle and education angle — featuring dietitian-backed meal programs and a guided eating approach — while MyFitnessPal is known for its larger community food database and raw logging flexibility. Which suits you better depends on whether you want a structured program or an open-ended tracker.
Yes — Lifesum's social channels explicitly feature guidance from chefs, doctors, and nutritionists as a core part of what they post. This expert-backed positioning is how the brand sets itself apart from generic fitness influencer content and justifies its health advice to a skeptical audience.
Lifesum invites its community to tag @lifesum in their food and healthy lifestyle posts for a chance to be reposted on the brand's official Instagram. It's a user-generated content strategy that lets real followers showcase their health journeys alongside the brand's own expert-led posts.
Lifesum covers a wide range of eating styles including Mediterranean, keto, high-protein, and clean eating programs, among others. The app frames these as sustainable lifestyle approaches rather than crash diets, matching the tone of its social content which emphasizes balance over restriction.
Yes, Lifesum's app includes a barcode scanner so users can log packaged foods instantly without manually entering nutritional details. This is one of the practical features that makes it popular with people who want a low-friction way to stay on top of their daily eating without obsessive measuring.
Lifesum posts regularly on Instagram, where its largest social following is concentrated, and also publishes short-form content on TikTok to reach a younger audience with quick healthy eating tips. The brand also maintains a YouTube presence for longer-form recipes and expert-led guidance.
Lifesum's audience skews heavily female and clusters around the mid-twenties to mid-forties age range — people looking for practical, expert-backed nutrition guidance rather than extreme fitness content. The tone across its channels is approachable and food-forward, designed for everyday people trying to eat better without overhauling their entire lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lifesum · YouTube
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