United States
Lifeoncedarlane is a U.S.-based lifestyle and home décor creator whose brand identity is rooted in the name itself — a domestic, neighborhood sensibility built around curated interior styling with a classic, neutral palette.
Total Followers +0.6%
720K
Across Instagram
Primary Platform
YouTube
720K followers · 100% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$25K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 720,114 | +4K | 1.6% | — | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +936 +0.1% | +0 +0.0% | +0 +0.0% | +936 |
| Last 30 days | +4K +0.5% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +6K +0.9% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +0.9% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wayfair Home & Decor | Brand ambassador | Long-term | — | |
| Amazon E-commerce / Retail | Channel sponsor | Long-term | — | |
| LTK (LikeToKnow.it) Affiliate / Shopping Platform | Long-term partnership | Long-term | — |
Lifeoncedarlane is a U.S.-based lifestyle and home décor creator whose brand identity is rooted in the name itself — a domestic, neighborhood sensibility built around curated interior styling with a classic, neutral palette. Operating primarily on Instagram, she has grown a mid-tier following into a meaningful shopping destination, with her content centered on accessible home décor finds, daily deals, and product roundups sourced heavily through Amazon and Wayfair. Her LikeToKnow.it integration and story-led deal format position her squarely in the shoppable-lifestyle lane, where the friction between inspiration and purchase is deliberately minimal. A vacation rental on Florida's 30A corridor (@coastlifeon30a) extends her aesthetic into aspirational travel content, giving the channel a secondary lifestyle dimension beyond the home.
Her audience is notably mature and female-skewed — the vast majority of followers are women over 35, with a significant share in the 45-and-older bracket, a cohort with substantial household purchasing power and high intent when it comes to home improvement and décor spending. This demographic alignment explains her sustained relationships with Wayfair and Amazon's creator program, both of which prioritize conversion-ready audiences over raw reach. While follower growth has moderated, her engagement sits at or just above category baseline, suggesting a loyal core audience rather than passive inflated numbers. For brands in the home goods, bedding, seasonal décor, or lifestyle-adjacent retail space, Lifeoncedarlane represents a well-matched, purchase-motivated audience that skews domestic, affluent, and highly responsive to curated recommendation formats.
Lifeoncedarlane reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home & Decor, E-commerce / Retail, Affiliate / Shopping Platform, a clear signal of fit for brands in those categories. Demonstrated partners include Wayfair and Amazon. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home & Decor and related categories, Lifeoncedarlane offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lifeoncedarlane's tier (Mid, 720K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lifeoncedarlane owns a VRBO vacation property along Florida's Scenic Highway 30A, a Gulf Coast beach corridor known for its white-sand shores and charming coastal towns. She promotes it through a dedicated Instagram account, @coastlifeon30a, where followers can browse the space and find booking details.
@coastlifeon30a is a separate Instagram page run by Lifeoncedarlane specifically for her VRBO vacation rental on Florida's 30A coast. It functions as a standalone property account, distinct from her main home decor and lifestyle content on @lifeoncedarlane.
Yes — Lifeoncedarlane is an official Amazon Creator through the Amazon Creator Finds program and regularly curates product picks across home decor and everyday finds. She surfaces most of her Amazon recommendations through Instagram Stories, with full shopping links collected in her bio.
Yes, Lifeoncedarlane is an official Wayfair partner and features the brand within her home decor content. Sponsored Wayfair posts are tagged with #wayfairpartner, making it straightforward for followers to identify paid collaborations from her organic recommendations.
Lifeoncedarlane builds her content around a classic and neutral aesthetic — clean palettes, timeless furniture choices, and understated accents rather than bold or trend-driven looks. The overall tone of her feed is elevated but approachable, aimed at homeowners who want refined styling without constant redecorating.
Lifeoncedarlane shares the bulk of her daily deals and Amazon finds through her Instagram Stories, which she updates regularly. She also organizes all her shoppable links through LikeToKnowIt, accessible via the link in her Instagram bio.
Lifeoncedarlane uses LikeToKnowIt (LTK) as her main shopping hub, where she categorizes home decor finds, Amazon products, and other curated picks. The direct link to her LTK storefront is pinned in her Instagram bio alongside her other shopping destinations.
Lifeoncedarlane's following is nearly all female and skews toward older millennials and Gen X women — the largest portion of her audience falls in the mid-30s through 50s and beyond. The vast majority of her followers are based in the United States, which aligns tightly with her home decor and Amazon deals content.
Lifeoncedarlane has grown her Instagram following to well over 700,000, placing her firmly in the Mid-tier of lifestyle and home decor influencers. Her engagement runs right around the category norm, which is respectable for an account at that scale in the home and decor space.
Lifeoncedarlane is based in the United States, and the large majority of her audience is also American. She has a strong connection to Florida's Gulf Coast through her 30A vacation rental property, which she promotes separately under @coastlifeon30a.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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