United States
Life.Church is a creator with a presence on YouTube (1,120,000 followers), Instagram (596,967 followers), TikTok (988,200 followers), based in United States.
Total Followers +0.1%
2.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 41% of audience
Engagement
8.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9K–$21K / IG post
Former graphic designer Leeann Holmberg filed suit alleging violations of the ADA, FMLA, and Age Employment Discrimination Act, adding legal pressure following earlier workplace-culture scrutiny.
The Roys Report published a multi-source investigation in which former staff described a controlling work environment, retaliation, and an alleged physical altercation involving Groeschel. Roughly 400 ex-employees reportedly connected through a private support group. Life.Church disputed the characterization.
Thousands gathered in Oklahoma City on November 17, 2025, with millions more watching online, to mark the milestone of one billion downloads across the YouVersion family of apps.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -9856 -0.9% | +598 +0.1% | +198 +0.0% | -9060 |
| Last 30 days | +0 +0.0% | +2K +0.4% | +494 +0.1% | +3K |
| Last 90 days | +10K +0.9% | +6K +1.1% | +7K +0.7% | +24K |
| Last 365 days | +10K +0.9% | +6K +1.1% | +7K +0.7% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
Life.Church is a creator with a presence on YouTube (1,120,000 followers), Instagram (596,967 followers), TikTok (988,200 followers), based in United States. Their content sits in the faith & religion space. Their YouTube bio reads: "Life.Church is a group of people from all walks of life who are being transformed by Jesus Christ. Every week, we join together around the world to worship God and to experience a relevant and powerful message, which teaches truths from the". The full audience and engagement breakdown is below.
Life.Church reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Faith / Technology, a clear signal of fit for brands in those categories. Demonstrated partners include YouVersion (Bible App). Engagement on YouTube runs around 8.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows religion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Faith / Technology and related categories, Life.Church offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Life.Church's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Craig Groeschel is the senior pastor and co-founder of Life.Church, and he is one of the most recognized figures in contemporary American Christianity. His personal account (@craiggroeschel) is closely linked to the church's digital outreach, and he is also a widely read author and leadership speaker.
Yes — Life.Church built and launched the YouVersion Bible App, which has become one of the most downloaded Bible apps in the world. The app offers free Bible reading plans, devotionals, and Scripture in hundreds of translations and languages, and it operates under the handle @youversion.
Life.Church is headquartered in Edmond, Oklahoma, and operates as one church in multiple locations with dozens of physical campuses spread across several U.S. states. Beyond its brick-and-mortar sites, it runs a fully staffed Church Online campus so anyone in the world can attend a service.
Life.Church is a non-denominational, evangelical Christian church with a Bible-teaching focus. It is not formally affiliated with a specific Protestant denomination, which has helped it draw members from a wide range of Christian backgrounds.
Yes, Life.Church streams its weekend services at no cost through its Church Online platform and across social media channels including YouTube. The church pioneered the concept of a fully staffed online campus well before remote church attendance became widespread.
"At the Movies" is one of Life.Church's most anticipated recurring sermon series, in which Craig Groeschel uses themes and storylines from popular films to explore biblical truths. The series appears consistently in the church's top hashtags and generates some of its highest engagement across platforms each summer.
LC Switch is Life.Church's dedicated children's and kids' ministry, operating under its own social media handle (@lcswitch). It creates age-appropriate faith content designed to help younger attendees engage with church alongside their families.
Yes — LC Worship (@lcworship) is Life.Church's in-house worship music team that writes and releases original Christian music. It gives the church a distinct musical identity independent of mainstream Christian music labels.
Life.Church posts full weekend sermons and sermon-clip content centered on relatable, emotionally resonant topics — titles like "When God Doesn't Give You Details" and "You're Not as Forgotten as You Feel" are typical of their style. The approach is practical and biblically grounded, aimed at people across all walks of life, not just regular churchgoers.
Life.Church has built one of the largest digital audiences of any church in the world, with a combined following of millions across YouTube, Instagram, and TikTok, placing it firmly in the Macro tier of creators. Its YouTube engagement runs several times above the nonprofit category average, reflecting a deeply committed global community rather than passive viewership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@life.church · YouTube
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