Liam Ottley is a New Zealand-based entrepreneur and founder of Morningside AI, an AI services agency he built into a widely cited case study for the industry.
Total Followers +1.5%
901K
Across YouTube, Instagram
Primary Platform
YouTube
858K followers · 95% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.1K–$3K / IG post
The free Skool community now includes 60+ hours of structured training across 57 video lessons, 50+ templates, and weekly live Q&As with Ottley, cementing its scale in the AI education space.
Ottley publicly credited the AIOS framework with saving his team thousands of hours, and noted the concept spread widely with other creators producing their own AIOS coverage shortly after his introduction.
After the milestone, Ottley released a fully updated version covering foundational agent concepts plus four end-to-end live builds and a monetisation blueprint, offered free to the community.
In a widely-shared X post outlining his three-phase progression (AAA → AI Agency → AITP), Ottley shared the revenue figure and noted 3,500+ students had gone through his AAA Accelerator program.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +11K +1.3% | +2K +4.4% | +0 +0.0% | +13K |
| Last 90 days | +43K +5.0% | +4K +9.4% | +0 +0.0% | +47K |
| Last 365 days | +43K +5.0% | +4K +9.4% | +0 +0.0% | +47K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Higgsfield Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Hostinger Sponsorship | Sponsored content | YouTube | May 2026 | — |
| InVideo Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Replit Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Bolt.new Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
Liam Ottley is a New Zealand-based entrepreneur and founder of Morningside AI, an AI services agency he built into a widely cited case study for the industry. In 2023 he coined the "AI Automation Agency" (AAA) model — a framework for building client-facing businesses around automation and AI tooling — which seeded a community of hundreds of thousands of practitioners globally. His YouTube channel grew directly from that educational effort, documenting agency operations, software tutorials, and strategic commentary on a rapidly shifting AI landscape, ultimately approaching a million subscribers.
His content targets an audience that skews heavily male and concentrates in the 25–44 professional range across English-speaking markets, with meaningful reach into India. The sponsor roster — Replit, Bolt.new, InVideo, and Higgsfield — maps precisely to his audience's builder orientation, reinforcing the channel's credibility as a technical and business resource rather than entertainment. Interview-style appearances from figures like Alex Hormozi suggest a gradual pull toward the broader entrepreneurship creator space. With engagement running well above category norms and a community infrastructure that extends far beyond passive viewership, Ottley is positioned to consolidate authority as AI tooling matures and the AAA model he popularized continues to attract new entrants.
Liamottley reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Higgsfield and Hostinger. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in tech and related categories, Liamottley offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Liamottley's tier (Mid, 901K combined followers, NZL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Liam Ottley coined the AI Automation Agency (AAA) model in 2023, building on what he learned running his own firm, Morningside AI. He credits that real-world agency experience as the foundation for the framework he now teaches publicly on YouTube.
Morningside AI is Liam Ottley's own AI automation agency, which he founded and runs from New Zealand. It served as the hands-on proving ground for the AAA business model he later packaged into tutorials and a global community.
Liam Ottley's community of AI Automation Agency owners has grown to over 300,000 members. He built it by teaching people how to start and scale AI-based service businesses using the same model he developed at Morningside AI.
Yes, Liam Ottley featured Alex Hormozi in a video focused on how to build wealth using AI. The collaboration brought Hormozi's business-scaling philosophy directly into the AI entrepreneurship conversation Liam runs on his channel.
Liam Ottley has publicly argued that AGI is already here and usable today, publishing a dedicated video making that case. He frames the moment as a once-in-a-generation opportunity for entrepreneurs who move quickly rather than waiting on the sidelines.
Liam Ottley uses and teaches n8n because it lets AI agency owners build complex automated workflows without writing traditional code, which is central to the service model he promotes. He sees it as one of the core tools for delivering AI automation to paying clients at scale.
In one of his widely shared videos, Liam Ottley outlines how a single person can run a profitable creative agency by combining tools like Higgsfield and Claude to produce high-quality content output that would traditionally require a full team. The idea is that AI handles the production heavy-lifting, leaving the solo operator to manage clients and strategy.
Liam Ottley has partnered with Hostinger, InVideo, Replit, and Bolt.new on his YouTube channel. The sponsor lineup maps closely to the no-code and AI-build stack he covers in his tutorials, making them a natural fit for his audience of aspiring AI entrepreneurs.
Yes, Liam Ottley is based in New Zealand and references it openly across his branding and social profiles. Despite coming from a small market, the majority of his YouTube audience is in the United States, followed by India and the United Kingdom.
Paul Yacoubian is a well-known AI startup founder, most associated with Copy.ai, and Liam Ottley has featured or referenced him as part of his broader coverage of AI business builders and operators. Liam regularly brings in recognizable figures from the AI entrepreneurship world to give his community insight into how practitioners at the top think.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@liamottley · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.