Last updated just now · Aug 24, 2026, 3:26 PM
AI & Entrepreneurship 🏳 NZL

Liamottley

Full Creator Stats Live · Updated 2026-08-24

Liamottley is a creator with a presence on YouTube (838,000 followers), Instagram (41,253 followers), based in NZL.

NicheAI & Entrepreneurship TierMid Engagement5.8%

Total Followers +1.7%

879K

Across YouTube, Instagram

Primary Platform

YouTube

838K followers · 95% of audience

Engagement

5.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1K–$2.9K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-08-24
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 838,000 +14K 5.8% 0.5 9 days ago
Instagram 41,253 +1K 3.8% 0.2 13 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +2K +0.2% +0 +0.0% +0 +0.0% +2K
Last 30 days +14K +1.7% +1K +2.7% +0 +0.0% +15K
Last 90 days +48K +5.7% +3K +7.8% +0 +0.0% +51K
Last 365 days +48K +5.7% +3K +7.8% +0 +0.0% +51K

Audience Demographics

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-69870181K433K684K935K Aug 25Nov 24Feb 23May 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube May 2026
Sponsored content YouTube Jan 2026
Sponsored content YouTube Sep 2025
Sponsored content YouTube Aug 2025
Founder / owned brand YouTube Long-term
Background

About Liamottley

Liamottley is a creator with a presence on YouTube (838,000 followers), Instagram (41,253 followers), based in NZL. Their content sits in the ai & entrepreneurship space. Their YouTube bio reads: "I’m an AI entrepreneur from New Zealand. In 2023 I created the 'AI Automation Agency' or 'AAA' model based on my learnings at my own agency Morningside AI. On this channel I share my learnings from running my own AI Automation Agency, AI S". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Liamottley reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward AI / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Hostinger and InVideo. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in AI / Tech and related categories, Liamottley offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Liamottley's tier (Mid, 879K combined followers, NZL). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Did Liam Ottley invent the AI Automation Agency model?

Yes, Liam Ottley coined the AI Automation Agency (AAA) model in 2023, building on what he learned running his own firm, Morningside AI. He credits that real-world agency experience as the foundation for the framework he now teaches publicly on YouTube.

What is Morningside AI?

Morningside AI is Liam Ottley's own AI automation agency, which he founded and runs from New Zealand. It served as the hands-on proving ground for the AAA business model he later packaged into tutorials and a global community.

How big is Liam Ottley's AI Automation Agency community?

Liam Ottley's community of AI Automation Agency owners has grown to over 300,000 members. He built it by teaching people how to start and scale AI-based service businesses using the same model he developed at Morningside AI.

Did Liam Ottley have Alex Hormozi on his YouTube channel?

Yes, Liam Ottley featured Alex Hormozi in a video focused on how to build wealth using AI. The collaboration brought Hormozi's business-scaling philosophy directly into the AI entrepreneurship conversation Liam runs on his channel.

What does Liam Ottley actually think about AGI?

Liam Ottley has publicly argued that AGI is already here and usable today, publishing a dedicated video making that case. He frames the moment as a once-in-a-generation opportunity for entrepreneurs who move quickly rather than waiting on the sidelines.

Why does Liam Ottley keep talking about n8n?

Liam Ottley uses and teaches n8n because it lets AI agency owners build complex automated workflows without writing traditional code, which is central to the service model he promotes. He sees it as one of the core tools for delivering AI automation to paying clients at scale.

How does the solo AI creative agency model Liam Ottley talks about actually work?

In one of his widely shared videos, Liam Ottley outlines how a single person can run a profitable creative agency by combining tools like Higgsfield and Claude to produce high-quality content output that would traditionally require a full team. The idea is that AI handles the production heavy-lifting, leaving the solo operator to manage clients and strategy.

What sponsors does Liam Ottley work with on YouTube?

Liam Ottley has partnered with Hostinger, InVideo, Replit, and Bolt.new on his YouTube channel. The sponsor lineup maps closely to the no-code and AI-build stack he covers in his tutorials, making them a natural fit for his audience of aspiring AI entrepreneurs.

Is Liam Ottley actually from New Zealand?

Yes, Liam Ottley is based in New Zealand and references it openly across his branding and social profiles. Despite coming from a small market, the majority of his YouTube audience is in the United States, followed by India and the United Kingdom.

Who is Paul Yacoubian and why does Liam Ottley reference him?

Paul Yacoubian is a well-known AI startup founder, most associated with Copy.ai, and Liam Ottley has featured or referenced him as part of his broader coverage of AI business builders and operators. Liam regularly brings in recognizable figures from the AI entrepreneurship world to give his community insight into how practitioners at the top think.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 24, 2026, 3:26 PM · Slug: liamottley

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