Data refreshed Oct 8, 2026 · 7:19 PM UTC
AI & Tech Business 🏳 NZL

Liamottley

Full Creator Stats Live · Updated 2026-10-08

Liam Ottley is a New Zealand-based entrepreneur and founder of Morningside AI, an AI services agency he built into a widely cited case study for the industry.

NicheAI & Tech Business TierMid Engagement5.8%

Total Followers +1.5%

901K

Across YouTube, Instagram

Primary Platform

YouTube

858K followers · 95% of audience

Engagement

5.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.1K–$3K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-10-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 858,000 +11K 5.8% 0.9 3 days ago
Instagram 43,472 +2K 3.5% 0.7 28 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +2K +0.2% +0 +0.0% +0 +0.0% +2K
Last 30 days +11K +1.3% +2K +4.4% +0 +0.0% +13K
Last 90 days +43K +5.0% +4K +9.4% +0 +0.0% +47K
Last 365 days +43K +5.0% +4K +9.4% +0 +0.0% +47K

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Get started
-70172187K444K701K957K Oct 9Jan 8Apr 9Jul 9Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Sep 2026 —
Sponsored content YouTube May 2026 —
Sponsored content YouTube Jan 2026 —
Sponsored content YouTube Sep 2025 —
Sponsored content YouTube Aug 2025 —
Background

About Liamottley

Liam Ottley is a New Zealand-based entrepreneur and founder of Morningside AI, an AI services agency he built into a widely cited case study for the industry. In 2023 he coined the "AI Automation Agency" (AAA) model — a framework for building client-facing businesses around automation and AI tooling — which seeded a community of hundreds of thousands of practitioners globally. His YouTube channel grew directly from that educational effort, documenting agency operations, software tutorials, and strategic commentary on a rapidly shifting AI landscape, ultimately approaching a million subscribers.

His content targets an audience that skews heavily male and concentrates in the 25–44 professional range across English-speaking markets, with meaningful reach into India. The sponsor roster — Replit, Bolt.new, InVideo, and Higgsfield — maps precisely to his audience's builder orientation, reinforcing the channel's credibility as a technical and business resource rather than entertainment. Interview-style appearances from figures like Alex Hormozi suggest a gradual pull toward the broader entrepreneurship creator space. With engagement running well above category norms and a community infrastructure that extends far beyond passive viewership, Ottley is positioned to consolidate authority as AI tooling matures and the AAA model he popularized continues to attract new entrants.

Brand fit

Why brands partner

Liamottley reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Higgsfield and Hostinger. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in tech and related categories, Liamottley offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Liamottley's tier (Mid, 901K combined followers, NZL). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Get started

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Liamottley?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

Did Liam Ottley invent the AI Automation Agency model?

Yes, Liam Ottley coined the AI Automation Agency (AAA) model in 2023, building on what he learned running his own firm, Morningside AI. He credits that real-world agency experience as the foundation for the framework he now teaches publicly on YouTube.

What is Morningside AI?

Morningside AI is Liam Ottley's own AI automation agency, which he founded and runs from New Zealand. It served as the hands-on proving ground for the AAA business model he later packaged into tutorials and a global community.

How big is Liam Ottley's AI Automation Agency community?

Liam Ottley's community of AI Automation Agency owners has grown to over 300,000 members. He built it by teaching people how to start and scale AI-based service businesses using the same model he developed at Morningside AI.

Did Liam Ottley have Alex Hormozi on his YouTube channel?

Yes, Liam Ottley featured Alex Hormozi in a video focused on how to build wealth using AI. The collaboration brought Hormozi's business-scaling philosophy directly into the AI entrepreneurship conversation Liam runs on his channel.

What does Liam Ottley actually think about AGI?

Liam Ottley has publicly argued that AGI is already here and usable today, publishing a dedicated video making that case. He frames the moment as a once-in-a-generation opportunity for entrepreneurs who move quickly rather than waiting on the sidelines.

Why does Liam Ottley keep talking about n8n?

Liam Ottley uses and teaches n8n because it lets AI agency owners build complex automated workflows without writing traditional code, which is central to the service model he promotes. He sees it as one of the core tools for delivering AI automation to paying clients at scale.

How does the solo AI creative agency model Liam Ottley talks about actually work?

In one of his widely shared videos, Liam Ottley outlines how a single person can run a profitable creative agency by combining tools like Higgsfield and Claude to produce high-quality content output that would traditionally require a full team. The idea is that AI handles the production heavy-lifting, leaving the solo operator to manage clients and strategy.

What sponsors does Liam Ottley work with on YouTube?

Liam Ottley has partnered with Hostinger, InVideo, Replit, and Bolt.new on his YouTube channel. The sponsor lineup maps closely to the no-code and AI-build stack he covers in his tutorials, making them a natural fit for his audience of aspiring AI entrepreneurs.

Is Liam Ottley actually from New Zealand?

Yes, Liam Ottley is based in New Zealand and references it openly across his branding and social profiles. Despite coming from a small market, the majority of his YouTube audience is in the United States, followed by India and the United Kingdom.

Who is Paul Yacoubian and why does Liam Ottley reference him?

Paul Yacoubian is a well-known AI startup founder, most associated with Copy.ai, and Liam Ottley has featured or referenced him as part of his broader coverage of AI business builders and operators. Liam regularly brings in recognizable figures from the AI entrepreneurship world to give his community insight into how practitioners at the top think.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 8, 2026, 7:19 PM UTC · Slug: liamottley

Are you Liamottley?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →