Liamottley is a creator with a presence on YouTube (838,000 followers), Instagram (41,253 followers), based in NZL.
Total Followers +1.7%
879K
Across YouTube, Instagram
Primary Platform
YouTube
838K followers · 95% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1K–$2.9K / IG post
Ottley's free Skool community now counts 332,700+ members with 60+ hours of structured training and weekly live Q&As, cementing its scale in the AI education space.
Via his own X account, Ottley announced he is an early investor in Sliceline AI, which raised $6M to build AI-powered employee engagement tools.
Ottley publicly repositioned Morningside AI away from commodity chatbot services toward a multi-phase AI audit-and-implementation model (dubbed 'AITP'), reportedly 12x-ing average deal size.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +14K +1.7% | +1K +2.7% | +0 +0.0% | +15K |
| Last 90 days | +48K +5.7% | +3K +7.8% | +0 +0.0% | +51K |
| Last 365 days | +48K +5.7% | +3K +7.8% | +0 +0.0% | +51K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hostinger Sponsorship | Sponsored content | YouTube | May 2026 | — |
| InVideo Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Replit Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Bolt.new Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Morningside AI AI / Tech | Founder / owned brand | YouTube | Long-term | — |
Liamottley is a creator with a presence on YouTube (838,000 followers), Instagram (41,253 followers), based in NZL. Their content sits in the ai & entrepreneurship space. Their YouTube bio reads: "I’m an AI entrepreneur from New Zealand. In 2023 I created the 'AI Automation Agency' or 'AAA' model based on my learnings at my own agency Morningside AI. On this channel I share my learnings from running my own AI Automation Agency, AI S". The full audience and engagement breakdown is below.
Liamottley reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward AI / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Hostinger and InVideo. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in AI / Tech and related categories, Liamottley offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Liamottley's tier (Mid, 879K combined followers, NZL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Liam Ottley coined the AI Automation Agency (AAA) model in 2023, building on what he learned running his own firm, Morningside AI. He credits that real-world agency experience as the foundation for the framework he now teaches publicly on YouTube.
Morningside AI is Liam Ottley's own AI automation agency, which he founded and runs from New Zealand. It served as the hands-on proving ground for the AAA business model he later packaged into tutorials and a global community.
Liam Ottley's community of AI Automation Agency owners has grown to over 300,000 members. He built it by teaching people how to start and scale AI-based service businesses using the same model he developed at Morningside AI.
Yes, Liam Ottley featured Alex Hormozi in a video focused on how to build wealth using AI. The collaboration brought Hormozi's business-scaling philosophy directly into the AI entrepreneurship conversation Liam runs on his channel.
Liam Ottley has publicly argued that AGI is already here and usable today, publishing a dedicated video making that case. He frames the moment as a once-in-a-generation opportunity for entrepreneurs who move quickly rather than waiting on the sidelines.
Liam Ottley uses and teaches n8n because it lets AI agency owners build complex automated workflows without writing traditional code, which is central to the service model he promotes. He sees it as one of the core tools for delivering AI automation to paying clients at scale.
In one of his widely shared videos, Liam Ottley outlines how a single person can run a profitable creative agency by combining tools like Higgsfield and Claude to produce high-quality content output that would traditionally require a full team. The idea is that AI handles the production heavy-lifting, leaving the solo operator to manage clients and strategy.
Liam Ottley has partnered with Hostinger, InVideo, Replit, and Bolt.new on his YouTube channel. The sponsor lineup maps closely to the no-code and AI-build stack he covers in his tutorials, making them a natural fit for his audience of aspiring AI entrepreneurs.
Yes, Liam Ottley is based in New Zealand and references it openly across his branding and social profiles. Despite coming from a small market, the majority of his YouTube audience is in the United States, followed by India and the United Kingdom.
Paul Yacoubian is a well-known AI startup founder, most associated with Copy.ai, and Liam Ottley has featured or referenced him as part of his broader coverage of AI business builders and operators. Liam regularly brings in recognizable figures from the AI entrepreneurship world to give his community insight into how practitioners at the top think.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@liamottley · YouTube
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