Liahaberman

Lia Haberman's ICYMI newsletter is a weekly roundup covering news, trends, and analysis across the creator economy and influencer marketing space. It has become a go-to resource for marketers and creators who want to stay current without sifting through the noise on their own.

Yes — Lia Haberman is a recognized influencer marketing educator, most notably through her course at UCLA Extension. Her academic work and her social content overlap heavily, which is why her following skews toward marketing professionals and career-minded creators rather than a general audience.

Creator etiquette refers to the professional norms and unwritten rules that govern how creators, brands, and agencies work together — things like handling late payments, negotiating deliverables, or communicating on set. Lia Haberman posts regularly under #creatoretiquettetips, giving creators practical guidance for navigating these real-world situations with more confidence.

In her Instagram bio, Lia Haberman explicitly points followers to LinkedIn for her more formal, professional side — industry analysis, career commentary, and marketing thought leadership. Her Instagram is deliberately more personal and mixed, blending creator economy content with fun and Los Angeles food recommendations.

Lia Haberman has tagged #earnedpod in her content, signaling a connection to the Earned podcast, which covers creator economy and influencer marketing conversations. Her standing as a newsletter writer, educator, and industry commentator makes her a natural voice for that kind of show.

Lia Haberman engages with Cannes Lions, the major international advertising and creativity festival, as part of her work covering the brand and creator marketing world. Her presence around the event reflects her insider position — Cannes Lions is one of the biggest annual gatherings for the agency and marketing industry she writes and teaches about.

Lia Haberman speaks to both sides of the influencer marketing equation — creators trying to navigate the industry professionally and brand or agency marketers building creator programs. This dual focus, reinforced through her newsletter and teaching background, is what makes her audience skew so heavily toward working marketing professionals in the 25–34 bracket.

Lia Haberman weaves Los Angeles restaurant and food picks directly into her Instagram feed as a deliberate part of her "half work, half fun" content mix. She doesn't maintain a standalone food guide, but followers get a running stream of her personal LA dining recommendations alongside her creator economy posts.

Lia Haberman is most active on Instagram, where she posts creator economy and influencer marketing content to an engaged following that runs well above the category engagement average. She also maintains a LinkedIn presence for professional commentary and operates the ICYMI newsletter as her flagship long-form channel.

Lia Haberman is based in Los Angeles, California, and it comes through clearly in her content — local restaurant and food recommendations are a recurring and intentional part of her Instagram alongside her marketing industry posts.