United States
Lewis Howes built his media presence from an unlikely starting point: a professional sports career cut short by injury that redirected him toward entrepreneurship and self-development.
Total Followers +1.0%
10.1M
Across YouTube, Instagram
Primary Platform
YouTube
5M followers · 50% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $61K–$142K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +17K +0.3% | +0 +0.0% | +27K |
| Last 30 days | +20K +0.4% | +77K +1.5% | +0 +0.0% | +97K |
| Last 90 days | +61K +1.2% | +229K +4.5% | +0 +0.0% | +290K |
| Last 365 days | +61K +1.2% | +229K +4.5% | +0 +0.0% | +290K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| True Classic Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| T-Mobile Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Starbucks Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
Lewis Howes built his media presence from an unlikely starting point: a professional sports career cut short by injury that redirected him toward entrepreneurship and self-development. A two-time All-American athlete, he launched The School of Greatness podcast around 2013, parlaying his access to elite performers in business, sports, and wellness into a multi-platform franchise that now spans YouTube, Instagram, and a book series with three New York Times bestseller titles. His interview format skews toward emotional resonance — conversations about relationships, mental health, manifestation, and personal reinvention — rather than strictly tactical or business-focused content, which sets him apart from adjacent creators in the entrepreneur-media space.
Lewishowes reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health & Wellness / Supplements, a clear signal of fit for brands in those categories. Demonstrated partners include True Classic and T-Mobile. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness / Supplements and related categories, Lewishowes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lewishowes's tier (Mega, 10.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Lewis Howes has publicly declared "Dream = LA 2028 Olympics in Handball" and currently serves as President of LA Team Handball, which claimed the USA Championship in 2026. He is a 2x All-American athlete who has channeled his competitive athletic background into growing handball in the United States as part of his path toward the Games.
Lewis Howes is a 3x New York Times bestselling author, with titles including The School of Greatness, The Mask of Masculinity, and The Greatness Mindset. Each book extends the same mission as his podcast and YouTube channel, exploring peak performance, identity, and overcoming personal barriers.
The School of Greatness is both — Lewis Howes built it as a long-running podcast and YouTube channel where he interviews world-class leaders in business, sports, science, entertainment, health, and literature. The show's central idea is that greatness is something anyone can learn and apply, which is why his content consistently runs across multiple formats and platforms.
Yes — Lewis Howes announced in 2026 that he and his partner are expecting twins, sharing the news publicly with the caption "We are so blessed and can't wait to meet you." It was a major personal milestone for a creator who has built much of his brand around themes of relationships, emotional growth, and living a fulfilling life.
Lewis Howes played professional arena football and earned 2x All-American honors as an athlete before a serious wrist injury cut his playing career short. That pivot — from professional athlete to entrepreneur — became the founding story behind The School of Greatness, and he has since returned to competitive sports through handball with his sights set on the LA 2028 Olympics.
Recent guests on The School of Greatness have included biochemist Jessie Inchauspé — widely known as the "Glucose Goddess" — discussing blood sugar and nutrition, and bestselling author Mark Manson covering toxic relationship dynamics. The show regularly mixes scientists, authors, athletes, and entrepreneurs across episodes, which is why it draws an audience interested in both personal health and mindset.
Yes, manifestation is a recurring pillar of Lewis Howes' content — he shares personal stories of using visualization and intentional mindset practices to drive real-world outcomes, including a post about manifesting $4,000 in a single day that generated strong audience engagement. His approach blends practical mindset coaching with concepts drawn from the self-healing and spiritual growth space, which resonates heavily with his core audience.
Recent sponsors featured on Lewis Howes' YouTube channel include Starbucks, T-Mobile, and True Classic, reflecting the mainstream lifestyle appeal of his audience. As a Mega-tier creator approaching 10 million combined followers, his brand partnerships typically span consumer, lifestyle, and wellness-adjacent categories.
The #selfhealers tag appears consistently across Lewis Howes' content and represents a core identity he cultivates within his audience — people actively working through emotional wounds, relationship patterns, and personal transformation. His videos on toxic relationship signs, healing journeys, and emotional education tap directly into this community, which overlaps heavily with his predominantly young female viewership.
Absolutely — while success mindset and inspiration anchor The School of Greatness, Lewis Howes regularly goes deep on relationships (toxic dynamics, attachment, emotional healing), nutrition and metabolic health with experts like Jessie Inchauspé, and spirituality-adjacent topics like manifestation. That breadth across education, psychology, and personal development is a key reason his engagement runs well above the category average for creators in his tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@lewishowes · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.