Last updated just now · Sep 2, 2026, 7:41 AM
Startups & Tech 🏳 —

Levelsio

Full Creator Stats Live · Updated 2026-09-02

Pieter Levels, known online as @levelsio, is a Dutch indie developer and serial entrepreneur recognized for building internet products solo and entirely in public.

NicheStartups & Tech TierMicro Engagement2.4%

Total Followers +0.3%

35K

Across YouTube

Primary Platform

YouTube

35K followers · 100% of audience

Engagement

2.4%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. — / IG post

Quick facts
  • 35K combined followers across 1 platform.
  • Micro creator tier — —.
  • 2.4% headline engagement.
  • Active since .
  • Posts in English.
Recent news · 4 items

Performance Across Platforms

Updated 2026-09-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 34,500 +100 2.4% 2 months ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +100 +0.3% +0 +0.0% +0 +0.0% +100
Last 90 days +818 +2.4% +0 +0.0% +0 +0.0% +818
Last 365 days +818 +2.4% +0 +0.0% +0 +0.0% +818

Audience Demographics

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31K32K33K34K35K Sep 6Dec 5Mar 5Jun 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Founder / owned brand YouTube 2014–Long-term
Founder / owned brand YouTube 2015–Long-term
Founder / owned brand YouTube 2023–Long-term
Founder / owned brand YouTube 2022–Long-term
Background

About Levelsio

Pieter Levels, known online as @levelsio, is a Dutch indie developer and serial entrepreneur recognized for building internet products solo and entirely in public. He gained broad attention in tech circles through a self-imposed challenge to launch multiple startups in rapid succession, producing Nomad List — a data-driven city-comparison tool for digital nomads — and Remote OK, a widely used remote-work job board. Operating without venture funding or a conventional team, he became a recurring reference point in bootstrapped-startup and indie-hacker communities, and has been loosely affiliated with the effective accelerationism discourse in tech.

His YouTube channel is modest relative to his footprint on other platforms, but the content — compressed startup-building vlogs, travel-minimalist advice, and occasional cultural commentary — faithfully reflects a build-in-public ethos. The channel's even gender split is notable for a developer-adjacent creator, suggesting his digital-nomad lifestyle narrative draws viewers well beyond purely technical audiences. Above-median engagement for a micro-tier channel points to a loyal core following. As bootstrapped entrepreneurship continues to gain cultural traction against VC-funded models, Levels is positioned as a credible practitioner voice, making him a natural fit for developer tools, productivity software, or travel-adjacent brand partnerships.

Brand fit

Why brands partner

Levelsio reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Travel / Remote Work SaaS, Job Board / Remote Work SaaS, AI / SaaS, a clear signal of fit for brands in those categories. Demonstrated partners include Nomad List and Remote OK. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Travel / Remote Work SaaS and related categories, Levelsio offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Levelsio's tier (Micro, 35K combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is levelsio's real name?

Levelsio's real name is Pieter Levels, a Dutch indie developer and entrepreneur. He uses the handle @levelsio across YouTube, X (formerly Twitter), and Telegram, where he shares live updates on his products and startup experiments.

What is Nomad List and who built it?

Nomad List is a data-driven platform built by Pieter Levels that ranks cities around the world for digital nomads based on cost of living, internet speed, safety, and quality of life. It became one of the most-cited tools in the remote work and nomad community and remains one of his flagship bootstrapped products.

What is Remote OK?

Remote OK is a remote-only job board created by Pieter Levels, connecting companies with workers who want to work from anywhere in the world. It's consistently ranked among the largest dedicated remote job platforms and, like Nomad List, was built and scaled without venture capital funding.

Did levelsio do a 12 startups in 12 months challenge?

Yes, Pieter Levels publicly committed to launching 12 startups in 12 months, a challenge that became a landmark moment in the indie hacker and building in public movement. Both Nomad List and Remote OK grew out of that rapid-shipping period.

Does levelsio share how much money his startups make?

Pieter Levels regularly posts his monthly recurring revenue (MRR) publicly on social media, making him one of the most visible practitioners of radical financial transparency in the startup world. This open-book approach is central to the building-in-public philosophy he helped popularize.

What is Hoodmaps?

Hoodmaps is a crowd-sourced neighborhood map tool Pieter Levels built that lets locals tag areas of cities with descriptors like 'hipsters,' 'suits,' or 'tourists.' He documented the build process in a multi-part YouTube series, including an episode that was region-blocked and required a VPN to watch from outside the US.

Is levelsio VC-funded or does he bootstrap his startups?

Pieter Levels is one of the most outspoken advocates for the bootstrapped, no-VC model of building startups — he has repeatedly argued that solo founders can build highly profitable products without giving up equity or control. His entire portfolio, including Nomad List and Remote OK, is self-funded.

What is E/acc and why is levelsio making content about it?

Effective Accelerationism (E/acc) is a techno-optimist philosophy that argues accelerating technological and AI progress is broadly good for humanity. Pieter Levels produced an E/acc trailer video, aligning himself publicly with that wing of the AI and startup discourse.

Did levelsio appear on the Lex Fridman podcast?

Yes, Pieter Levels appeared on the Lex Fridman Podcast, where they discussed AI, independent building, digital nomadism, and the future of remote work. The episode introduced his work to a much wider audience beyond the existing indie hacker community.

Where is levelsio from?

Pieter Levels is from the Netherlands, though he built his global following largely through English-language content and products aimed at a worldwide remote-work audience. His travel-focused content — including a video on how to fly with only a carry-on bag — reflects a lifestyle he has lived as a practicing digital nomad.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 2, 2026, 7:41 AM · Slug: levelsio

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