Leoniee.shl — real name Leonie Schulze, based on her contact handle — is a Croatian micro-influencer building a Pinterest-aesthetic lifestyle and beauty presence on Instagram.
Total Followers +1.2%
24K
Across Instagram
Primary Platform
24K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $591–$1.7K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 23,637 | +279 | 1.5% | 2.1 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +43 +0.2% | +0 +0.0% | +0 +0.0% | +43 |
| Last 30 days | +279 +1.2% | +0 +0.0% | +0 +0.0% | +279 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Leoniee.shl — real name Leonie Schulze, based on her contact handle — is a Croatian micro-influencer building a Pinterest-aesthetic lifestyle and beauty presence on Instagram. Her content orbits the "that girl" and girly-aesthetic lane: soft, curated visuals drawing on Pinterest moodboard styling, beauty hauls, and self-care rituals. Her bio's ribbon-and-wings emoji palette and captions like "spoil yourself" and "Sephora at home" signal a tone that is aspirational but accessible — the kind of account followers visit for mood-board inspo and gentle product discovery rather than tutorial depth. Despite the overtly feminine aesthetic branding, her audience skews an even 50/50 gender split, suggesting broader visual-appeal reach than her niche hashtags might imply.
Her hashtag usage — including #gisou alongside the Pinterest-aesthetic cluster — points to an interest in hair care alongside skincare, and her tagging of Rhode and Hailey Bieber places her firmly in the premium, trend-aware beauty conversation. At the micro tier with engagement sitting at the category median, she represents the kind of creator brands use for cost-efficient, aesthetically consistent placements rather than mass reach. Her Croatian origin and active posting cadence suggest a growing European lifestyle voice in a niche dominated by North American accounts. As the "soft aesthetic" content category continues to attract beauty and wellness advertisers looking for curated, low-noise environments, Leonie is positioned to move upmarket with brands in skincare, fragrance, and fashion accessories.
Leoniee.shl reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Leoniee.shl's tier (Micro, 24K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name appears to be Leonie Schulze — she lists a collaboration email under that name in her Instagram bio. The handle @leoniee.shl uses a stylized, shortened form of her surname, with the double 'e' in Leoniee added as a personal flourish.
Based on her listed contact email — leonie.schulzee@icloud.com — .shl appears to be shorthand for her surname Schulze. Compressing surnames into two or three letters is a common Instagram handle style, particularly in the aesthetic and lifestyle creator space.
Yes — she identifies as Croatian directly in her Instagram bio, making it one of the first things visitors see on her profile. Her content leans into an international Pinterest aesthetic, but her Croatian identity is a visible and deliberate part of her personal brand.
She tags both @rhode and @haileybieber in her content, incorporating Hailey Bieber's skincare brand into her beauty-focused posts. The brand's glazed, dewy visual identity fits closely with the soft girly and Pinterest-inspired aesthetic she builds her feed around.
She uses the #gisou hashtag across her content, signalling that Gisou's honey-infused hair care range appears in her posts or personal routine. Gisou is a recurring feature among Instagram creators who work in the aesthetic beauty and feminine lifestyle space.
She has posted Sephora at-home content, tagging @sephora directly in captions that match her girly aesthetic direction. These posts blend product discovery with the soft, aspirational mood that defines her overall Instagram presence.
The 'that girl' trend centres on aspirational, feminine self-care content — curated visuals, beauty routines, and a polished Pinterest-style mood board feel. Leoniee.shl leans fully into this with hashtags like #thatgirl, #girlythings, and #girlyaesthetic alongside soft, carefully styled imagery and captions like 'spoil yourself.'
Her feed sits in the Pinterest aesthetic and girly lifestyle niche, mixing beauty product features, self-care moments, and aspirational feminine visuals. She draws heavily on #pinterestaesthetic and #pinterestinspo to signal a mood-board-style content approach rather than tutorial or review formats.
She lists a dedicated collaboration email in her Instagram bio: leonie.schulzee@icloud.com. Her content focus on beauty, skincare, and feminine lifestyle makes her a natural fit for brands that lean into soft aesthetic or self-care positioning.
She has built an audience in the low tens of thousands on Instagram, placing her firmly in the Micro influencer tier. Her account has shown steady month-on-month growth, with engagement tracking at the category median for the aesthetic and beauty niche.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@leoniee.shl · Instagram
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