Leomie-Anderson

Yes, Leomie Anderson has walked in multiple Victoria's Secret Fashion Shows and is one of the most recognised British models to have appeared on that runway. Her appearances with the brand helped establish her as a globally known face in high-fashion modelling and opened doors for wider conversations about diversity on the VS stage.

LAPP — which stands for Leomie Anderson the Project & Purpose — is a female-empowerment brand and community that Leomie founded. It began as a clothing label and grew into a broader platform for conversations around race, body image, and womanhood, reflecting the advocacy work that runs through all of her content.

Leomie is a two-time TEDx speaker, and her talks centre on the realities of the modelling industry, diversity, and the empowerment of young women. She uses those platforms to bridge the gap between her career on the runway and her work as an advocate for representation and inclusion.

Leomie Anderson has been connected to BBC's Glow Up: Britain's Next Make-Up Star, with her official bio directly referencing the show. Her high-fashion industry background made her a natural fit for a series sitting at the intersection of beauty, artistry, and professional gatekeeping.

In this personal video, Leomie recounts a dramatic and unwanted makeover she experienced during her modelling career — the kind of drastic hair or image overhaul that became notorious on shows like America's Next Top Model. The story feeds directly into her broader advocacy about models losing creative control over their own appearance.

The Pandora Collective is Pandora jewellery's curated creator and tastemaker programme, and Leomie Anderson is among its featured members. Her posts tagged #pandoracollective show her wearing and showcasing Pandora pieces as part of an ongoing brand partnership confirmed across her social channels.

Natural hair advocacy is a recurring theme in Leomie's content because she has spoken openly about the pressure Black models face to alter their hair to fit Eurocentric industry standards. She regularly uses the #naturalhair hashtag as a way to normalise unprocessed textures in a fashion world that has historically marginalised them.

Yes, Leomie Anderson is one of the most outspoken British models on the subject of racism in fashion, having shared personal accounts of discrimination on set and in castings. Her advocacy on this topic is a defining part of her public identity and shapes much of the storytelling across her social platforms.

Leomie Anderson is British, raised in the UK, and has Caribbean heritage — a background she has referenced when discussing identity and representation within the fashion industry. The UK makes up the single largest share of her audience, reflecting her strong cultural ties to Britain.

Leomie was recognised on the Forbes Under 30 list for her impact as both a high-fashion model and an entrepreneur, with LAPP — her female-empowerment brand — cited as evidence of her business ambitions beyond the runway. The recognition acknowledged her voice in cultural conversations around race, gender, and representation.