United States
Leilani Green is a US-based makeup artist and beauty content creator who built a massive cross-platform following through high-impact transformation videos and tutorials on TikTok before extending that audience to Instagram.
Total Followers -0.0%
11.1M
Across Instagram, TikTok
Primary Platform
2.4M followers · 21% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $28K–$66K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1180 -0.1% | +0 +0.0% | +0 +0.0% | -1180 |
| Last 30 days | -5191 -0.2% | +0 +0.0% | +0 +0.0% | -5191 |
| Last 90 days | -8967 -0.4% | +0 +0.0% | +0 +0.0% | -8967 |
| Last 365 days | -8967 -0.4% | +0 +0.0% | +0 +0.0% | -8967 |
Daily follower snapshots from CreatorDB's longitudinal index.
Leilani Green is a US-based makeup artist and beauty content creator who built a massive cross-platform following through high-impact transformation videos and tutorials on TikTok before extending that audience to Instagram. Her content centers on full-glam looks, eyeshadow recreations, and lip combinations, delivered with a consistent no-filters, no-FaceTune ethos that has become a defining part of her brand identity. Recognition came quickly: she earned a spot on Forbes' 30 Under 30 class of 2026 and was named to Forbes' Top 50 Creators in the Fashion category, cementing her standing beyond the algorithm. Her engagement rates run well above category norms on both platforms, reflecting an audience that interacts with her work rather than passively scrolling past it.
Green's audience skews heavily female and concentrates in the 18–34 age band, a demographic that commands premium rates from beauty and fashion advertisers. Her partnership with Sephora Collection and her own Cream Lip Stain product signal a trajectory toward owned commerce rather than purely sponsored content — a move that distinguishes her from peers who remain reliant on brand deals alone. Managed by Portrait Management, she is well-positioned to expand into broader lifestyle and fashion categories, particularly as her Forbes profile draws interest from prestige brands looking for creators who combine authentic skin-positive messaging with genuine audience trust.
Leilanigreen reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Sephora Collection. Engagement on Instagram runs around 5.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Cosmetics and related categories, Leilanigreen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Leilanigreen's tier (Mega, 11.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Leilanigreen has her own cream lip stain product, which she links prominently in her TikTok bio alongside the note 'Real Makeup & Skin Only.' The product fits naturally into her ongoing lip combo content, one of her highest-performing content categories across both platforms.
Yes, Leilanigreen announced an official collaboration with Sephora and Sephora Collection, which she revealed with an 'ITS OFFICIAL' post on Instagram. The partnership represents a significant step for her as a makeup artist-turned-brand, moving beyond sponsored posts into co-created product territory.
Yes, Leilanigreen made the Forbes 30 Under 30 list in 2026, a distinction she highlights at the top of her Instagram bio. She was also named to the Forbes Top 50 Creators: Fashion 50 list the same year, making her one of the few beauty creators to earn two separate Forbes recognitions in a single year.
No — Leilanigreen explicitly states 'NO FACETUNE. Real Makeup & Skin Only' in her TikTok bio, making it a core part of her brand identity. In a beauty space where heavy digital retouching is widespread, this commitment to showing real skin is widely credited for the unusually high trust and engagement she earns from her audience.
Leilanigreen has posted multiple butterfly-themed makeup looks tied to pop artist Zara Larsson, tagging Larsson directly and using the hashtag #butterflymakeup across her posts. The looks feature soft, winged eye designs evoking butterfly wings and have become some of her more talked-about recreations, blending music-world style references with her signature editorial technique.
Leilanigreen featured Kiko Milano's lip products in her content, spotlighting their affordable price point as a standout find for long-lasting wear. The mention — complete with enthusiastic tagging of the brand — is consistent with the paid and gifted partnerships she handles through her management team at Portrait Management.
It's the phrase Leilanigreen uses in her Instagram bio to describe her entire approach — treating the face as a canvas rather than just a beauty subject. Her content spans full-glam editorial looks, trend recreations, and detailed eyeshadow tutorials, all executed with the technical precision of a working makeup artist rather than a casual lifestyle creator.
Yes, in addition to Forbes 30 Under 30 2026, Leilanigreen was also recognized on the Forbes Top 50 Creators: Fashion 50 list, both of which appear in her Instagram bio. Landing on two separate Forbes lists simultaneously is rare for any creator and signals that the industry is treating her as a legitimate fashion and beauty authority, not just a social media personality.
Leilanigreen's TikTok following is several times larger than her Instagram following, putting her combined cross-platform reach well into the tens of millions and placing her firmly in the Mega tier. Her TikTok also runs an engagement rate that dramatically outpaces her Instagram, making it her most powerful discovery engine for new audiences and brand deals.
Leilanigreen is based in the United States, and the large majority of her audience is also American. She manages all brand and business inquiries through Portrait Management, whose contact information she lists across her Instagram and TikTok profiles.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@leilanigreen · Instagram
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