United States
Leila Hormozi is the founder and chairwoman of Acquisition.com, a portfolio holding company she built alongside her husband Alex Hormozi.
Total Followers +1.4%
3.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.7M followers · 46% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$44K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.1% | +1K +0.3% | +3K |
| Last 30 days | +31K +1.8% | +15K +0.9% | +4K +1.1% | +50K |
| Last 90 days | +106K +6.3% | +77K +4.9% | +27K +7.1% | +210K |
| Last 365 days | +106K +6.3% | +77K +4.9% | +27K +7.1% | +210K |
Daily follower snapshots from CreatorDB's longitudinal index.
Leila Hormozi is the founder and chairwoman of Acquisition.com, a portfolio holding company she built alongside her husband Alex Hormozi. Before Acquisition.com, the two co-built Gym Launch, a gym-owner consulting operation that became the springboard for her broader business education work. Having personally started, scaled, and sold companies across service, physical product, and SaaS models, she positions herself as a practitioner-educator rather than a theory-based commentator — a distinction she reinforces by running her YouTube channel explicitly to deliver real-world business knowledge without paywalls or gatekeeping.
Her content mixes practical leadership frameworks, personal development, and audience Q&A through series like 'Dear Leila' and 'BUILD with Leila Hormozi,' drawing a notably gender-balanced, predominantly millennial audience of early-career professionals and aspiring founders. Engagement rates running well above category median reflect a high-intent viewership more typical of niche thought leaders than mainstream lifestyle creators. Her practitioner credibility and heavy concentration in English-speaking markets position her naturally for B2B SaaS tools, executive coaching platforms, and productivity-adjacent brands. As Acquisition.com's portfolio continues to scale, her personal brand is consolidating into the operational and leadership counterpart to the broader Hormozi content ecosystem.
Leilahormozi reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Business / Entrepreneurship, a clear signal of fit for brands in those categories. Demonstrated partners include Acquisition.com. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Business / Entrepreneurship and related categories, Leilahormozi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Leilahormozi's tier (Macro, 3.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Leila and Alex Hormozi are married and are also long-time business partners. They co-founded Acquisition.com together, and Leila frequently references their partnership — both personal and professional — across her content.
Acquisition.com is a holding company that partners with and takes equity stakes in businesses, helping founders scale toward eight and nine figures. Leila Hormozi serves as its Founder and Chairwoman, and the company's stated mission is to be the business that builds businesses.
Leila has built and exited three businesses across a service company, a physical product brand, and a SaaS company. These hands-on experiences across very different business models are central to the practical, no-fluff advice she shares on her channel.
Yes, before Acquisition.com, Leila was a core operator in the gym-business ventures she and Alex built together, including Gym Launch. That experience in the fitness-business space is where she developed much of her operational expertise before they shifted focus to building a broader portfolio company.
'Dear Leila' is a Q&A series where she answers questions submitted directly by her audience, tackling subjects like managing guilt, handling ambition, and navigating difficult personal or professional situations. It's a more personal format compared to her straight business content and has become a recurring fixture on her channel.
'BUILD with Leila Hormozi' is a content series focused on the practical mechanics of scaling a company, drawing directly from her experience founding and selling multiple businesses. It's designed for entrepreneurs who are already in motion but feel stuck at a particular stage of growth.
Leila has been explicit that her mission is to make real business education accessible to anyone — no paywalls and no holding back. She started her YouTube channel specifically because she believed high-quality entrepreneurship knowledge shouldn't be locked behind expensive courses or masterminds.
Her content sits at the intersection of entrepreneurship and personal development, covering topics like projecting confidence, handling people who disrespect you, tolerating guilt, and winning in whatever business season you're currently in. The tone is direct and practical rather than motivational-poster generic.
Across YouTube, Instagram, and TikTok combined, Leila has well over three million followers, with YouTube being her largest and fastest-growing platform. Her engagement rate runs well above the category median for creator-entrepreneurs operating at her scale.
Her audience skews young — the majority of viewers fall between 18 and 34 — and is split nearly evenly between men and women, which is notable for a business channel. The overwhelming share of her audience is based in the United States, with smaller but meaningful followings in the UK, Canada, and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@leilahormozi · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.