Leila Boulkaddat is a Morocco-based content creator and professional makeup artist who describes herself as a "polymathe créative" — a creative polymath — a label that accurately captures her range.
Total Followers +1.5%
405K
Across Instagram
Primary Platform
405K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.1K–$14K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 404,608 | +6K | 1.7% | 3.7 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +486 +0.1% | +0 +0.0% | +0 +0.0% | +486 |
| Last 30 days | +6K +1.6% | +0 +0.0% | +0 +0.0% | +6K |
| Last 90 days | +18K +4.6% | +0 +0.0% | +0 +0.0% | +18K |
| Last 365 days | +18K +4.6% | +0 +0.0% | +0 +0.0% | +18K |
Daily follower snapshots from CreatorDB's longitudinal index.
Leila Boulkaddat is a Morocco-based content creator and professional makeup artist who describes herself as a "polymathe créative" — a creative polymath — a label that accurately captures her range. Her Instagram presence blends international makeup artistry with candid, French-language lifestyle storytelling: home renovation projects, family milestones, personal reflections on faith and identity, and the texture of everyday Moroccan life. Caption themes touching on a 17-year marriage, a child's school moments, and a first summer in a burkini point to a creator who leads with authenticity over aesthetics-first curation. That candor, combined with professional-grade beauty work, positions her at an intersection rarely occupied cleanly: a credentialed MUA whose primary currency with followers is relatability rather than aspiration.
Her audience skews heavily toward the French-speaking Moroccan diaspora — nearly half her followers are based in France, with Morocco and Algeria adding another substantial share — making her a rare mid-tier bridge between Maghrebi culture and the broader Francophone West. Notably for a lifestyle-beauty creator, her audience leans male-majority, suggesting her family and personal storytelling content draws in household-level viewership rather than a purely beauty-focused demographic. Engagement holds modestly above the category baseline, indicating a community that responds to her content rather than passively scrolling past it. For brands targeting French-speaking North African consumers across Europe and the MENA region — in beauty, family, lifestyle, or modest fashion — Boulkaddat offers culturally specific reach that generalist French influencers typically cannot replicate.
Leilaboulkaddat reaches an audience concentrated in MAR primarily through Instagram, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For MAR-focused brands in beauty and related categories, Leilaboulkaddat offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Leilaboulkaddat's tier (Mid, 405K combined followers, MAR). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Leila Boulkaddat uses the French term polymathe créative — meaning creative polymath — to signal that she works across multiple creative disciplines rather than sticking to a single niche. Her content bears that out: she moves between international makeup artistry, family storytelling, home renovation, and personal lifestyle, all on the same feed.
She describes herself explicitly as an International Makeup Artist in her Instagram bio, placing that credential before her content creator title. The international label suggests she has worked with clients or on projects beyond Morocco, making professional beauty work a core pillar of her identity — not just a content angle.
Yes — she shared a post documenting her first summer wearing the veil, including photos in a burkini by the sea. In the caption she addressed what she expected to be a common question by noting she was not hot, framing the post as a personal milestone she chose to share openly rather than quietly.
Nourane appears to be Leila's daughter, who features in her family-centred content. In one caption, Leila recounts Nourane begging her not to shout 'Bravo, Nourane!' in public — a classic embarrassed-kid-at-a-milestone moment that captures the honest parent-child dynamic running through her feed.
The #nofiltre hashtag is a deliberate part of her brand identity — it positions her as an unretouched, unpolished voice in a space where heavy editing is the norm. Using the French spelling rather than the English #nofilter also speaks directly to her core Francophone audience in France and Morocco.
Leila marked 17 years of marriage in a reflective Instagram post, noting that the anniversary passed differently that particular year and that it was the first time she addressed that date publicly. Her marriage and family life are recurring, genuine themes throughout her content rather than occasional cameos.
Yes — she announced what she called the official opening of her home renovation season, inviting her audience along for the process of redoing her living space. This DIY and interiors thread sits alongside her makeup, family, and personal milestone content as part of the wide creative range she signals with the polymath label.
Leila has used the #mawazine hashtag in her posts, tying her content to the Mawazine World Rhythms festival held annually in Rabat — one of the largest music festivals in Africa and a major event for Moroccan public figures and creators. Her appearance or coverage there places her within Morocco's broader cultural and entertainment scene.
Leila Boulkaddat is based in Morocco, but her largest audience segment is in France, reflecting the wide reach of Francophone North African creators among the Moroccan and Algerian diaspora communities in Europe. Morocco itself is her second-biggest market, followed by Algeria and Belgium.
Leila posts primarily in French, writing in a personal, conversational register that reads more like a diary entry than a brand caption. That tone — mixing family anecdotes, personal reflections, and lifestyle moments — is central to why her engagement sits above the category average despite her mid-tier follower count.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@leilaboulkaddat · Instagram
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