Lehuey.C

Lehuey.C's Instagram bio features both the Malaysian and Singaporean flags, suggesting she has personal ties to both countries. She is based in Singapore, where the largest share of her audience is also located, but her Malaysian connection appears to be a meaningful part of her identity and content context.

Yes, Lehuey.C has worked with Ascott Star Rewards, the loyalty programme for the international serviced-residence brand Ascott, with hashtags like #stayrewarded, #stayyourway, #discoverasr, and #ascottstarrewards appearing among her most-used tags. This partnership aligns naturally with her travel content pillar and her Singapore base, given Ascott's strong footprint across Asia.

Lehuey.C has featured collagen drink and drinkable serum products as part of her wellness content, reflected by #collagendrink and #drinkableserum sitting among her top hashtags. This fits her broader lifestyle and wellness focus and resonates strongly with her predominantly female, younger audience who follow her for beauty and health content.

K-beauty is a recurring theme in Lehuey.C's content, with #kbeauty appearing as one of her top hashtags. It sits alongside her wellness and lifestyle pillars, suggesting she regularly covers Korean skincare or beauty products as part of her overall beauty content mix on Instagram.

Shopee features among Lehuey.C's top partnership hashtags, indicating she has collaborated with or promoted products through the Southeast Asian e-commerce platform. This is a common fit for Singapore and Malaysia-based lifestyle creators whose audiences are active online shoppers in the region.

Fitness and wellness are core pillars of Lehuey.C's Instagram alongside lifestyle and travel, as stated directly in her bio. Her wellness content spans areas like beauty supplements and healthy living, reflecting the interests of her primarily female audience who skew toward the 18–34 age range.

Travel is one of Lehuey.C's declared content pillars, and her Ascott Star Rewards collaborations point to hotel-stay features across Asia as a key format. Her audience spans Singapore, Malaysia, the United States, and the United Kingdom, suggesting her travel content carries broad appeal beyond just the Southeast Asian market.

Lehuey.C has over 60,000 followers on Instagram, placing her in the Micro influencer tier. Instagram is her primary and most active platform, where she posts across lifestyle, fitness, wellness, and travel.

Yes — Lehuey.C's engagement runs at nearly double the category median for Instagram lifestyle creators in the Micro tier. That level of audience responsiveness is a strong signal for brands, since it suggests her followers are genuinely interested in her recommendations rather than passive scrollers.

Lehuey.C's audience is predominantly female — roughly seven in ten followers — and skews toward the 18–34 age range, with her single largest group being young women aged 18–24. Geographically, Singapore makes up the largest share, followed by the United States and Malaysia, making her particularly relevant for brands targeting young women across Southeast Asia.