South Korea
Lee Jeno is a South Korean singer and dancer best known as a core member of NCT Dream, the youth sub-unit of SM Entertainment's sprawling NCT franchise.
Total Followers -0.3%
7.3M
Across Instagram
Primary Platform
7.3M followers · 100% of audience
Engagement
18.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $88K–$206K / IG post
SM Entertainment announced a six-city Asian tour kicking off in Seoul on June 13–14, followed by stops in Tokyo, Jakarta, Macao, Kaohsiung, and Bangkok. The debut EP 'Both Sides' had already sold over half a million copies by that point.
Jeno and Jaemin formed the seventh NCT subunit, NCT JNJM, debuting on February 23 with the six-track EP 'Both Sides.' The release topped Oricon's Daily Album Ranking and iTunes charts in multiple countries.
The series, co-produced by SM Entertainment and TakeOne Company, premiered January 16, 2026. It marks Jeno's first on-screen acting role, playing a struggling pitcher opposite Jaemin.
The official Matin Kim x NCT Jeno capsule collection centers on an unhurried, effortless style aesthetic, reflecting his ongoing role as a fashion ambassador for the brand.
The Italian luxury house appointed Jeno as its first global male brand ambassador, citing his ability to connect with international young audiences through music, style, and persona.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 7,348,073 | -24K | 18.9% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -4409 -0.1% | +0 +0.0% | +0 +0.0% | -4409 |
| Last 30 days | -24249 -0.3% | +0 +0.0% | +0 +0.0% | -24249 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lee Jeno is a South Korean singer and dancer best known as a core member of NCT Dream, the youth sub-unit of SM Entertainment's sprawling NCT franchise. Debuting in 2016 with the group's inaugural single 'Chewing Gum,' he has grown through multiple album cycles and major touring runs — including the NCT Dream Show 3 referenced in his recent content — cementing his role as one of the group's principal visual and performance figures. His Instagram operates as a curated extension of that public identity: polished editorial shoots and candid production moments that together sustain an engagement rate dramatically above the category median for an account operating at his follower scale.
Jeno's sponsorship portfolio reflects a deliberate positioning at the intersection of K-pop celebrity and international fashion. His multi-season partnership with Salvatore Ferragamo — including dedicated campaign content across the PF23 and SS24 collections — signals luxury-house confidence typically reserved for global-tier faces. Korean label Matin Kim and Onitsuka Tiger round out a mix that bridges domestic prestige with cross-cultural streetwear credibility. His core audience sits in the 25–34 bracket and is anchored in South Korea, with secondary reach across the United States and Taiwan that gives brand partners meaningful exposure in key K-pop diaspora markets. As NCT Dream's global footprint continues to expand, Jeno's individual platform is positioned to track that growth and deepen his standing as a fashion-forward ambassador within the broader Korean Wave.
leejen_O_423 reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 18.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, leejen_O_423 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @leejen_O_423's tier (Mega, 7.3M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The '423' in @leejen_o_423 is widely understood by fans to reference JENO's birthday, April 23. Embedding a birth date into a username is a common practice among K-pop idols, and the handle itself is a stylized compression of his name 'Lee Jeno' paired with that date.
JENO is a core member of NCT Dream, the SM Entertainment subunit of the larger NCT collective. While he belongs to the broader NCT universe, his group activities — including the NCT DREAM SHOW 3 concert tour referenced in his recent posts — are centered on NCT Dream.
Yes, JENO has collaborated with Ferragamo on multiple occasions, including an editorial interpretation of their PF23 collection and content tied to the SS24 line. His campaign captions frame him as a creative interpreter of the collection rather than a standard model, positioning the partnership as a high-fashion editorial relationship.
Matin Kim (마뗑킴) is a Seoul-based fashion label known for its retro-feminine streetwear aesthetic and strong cultural cachet in South Korea. JENO has promoted the brand through his Instagram, reflecting his standing as a fashion reference point within Korea's style community beyond just his K-pop identity.
Yes, JENO's Instagram content includes hashtags specifically referencing Onitsuka Tiger Shinjuku, pointing to a campaign tied to the Japanese footwear brand's flagship Tokyo location. It sits alongside his Ferragamo and Matin Kim work as part of a consistent portfolio of international fashion brand collaborations.
NCT DREAM SHOW 3 is a large-scale concert tour by NCT Dream, the subunit JENO is a member of. JENO used his Instagram to promote the show, and the hashtag appears among his most-used tags, underscoring how tightly his social presence is woven into NCT Dream's fan-facing promotional cycle.
JENO's engagement sits far above what is typical for Mega-tier creators, where interaction rates usually compress as follower counts grow. This reflects the organized intensity of NCT Dream's fanbase — known broadly as NCTzens and specifically as Dreamzens — who coordinate mass interaction on every post as a form of fan support culture.
JENO's full name is Lee Jeno, which is also reflected directly in his Instagram handle @leejen_o_423. He performs and is credited professionally under the single-name stage name JENO, as is standard for SM Entertainment artists.
JENO is signed to SM Entertainment, one of South Korea's flagship K-pop agencies and the label behind groups including EXO, SHINee, and aespa. SM manages his group activities under NCT and NCT Dream, while his individual brand deals with companies like Ferragamo and Onitsuka Tiger reflect his personal commercial profile.
JENO has over 7 million followers on Instagram, placing him in the Mega tier of creators. His audience is concentrated heavily in South Korea, with meaningful secondary reach across the United States, Taiwan, France, and Indonesia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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