United States
This account is a fan-operated page dedicated to daily coverage of LeBron James, run by a creator going by @lebronv2 rather than the athlete himself.
Total Followers +48.5%
4.9M
Across YouTube, Instagram
Primary Platform
YouTube
598K followers · 12% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $51K–$119K / IG post
After leaving the Lakers following 8 seasons, LeBron signed a 2-year, ~$8M veteran's minimum deal with the 76ers to join Joel Embiid, calling it his final NBA move after strongly considering retirement.
With the 76ers deal, LeBron's cumulative salary and off-court earnings crossed $1.7B, making him the only active NBA player worth $1 billion while accepting a deal worth roughly 7 cents on the dollar vs. his max-contract entitlement.
James played in his record-breaking 22nd All-Star Game in Inglewood, CA, while deflecting questions about retirement. He did not qualify for All-NBA Team consideration due to games-played minimums.
LeBron's media and entertainment company SpringHill finalized a merger with UK-based Fulwell 73, with James serving as a founding partner of the combined entity.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +1.7% | -2555 -0.1% | +0 +0.0% | +8K |
| Last 30 days | +2.4M +394.2% | -3832 -0.1% | +0 +0.0% | +2.4M |
| Last 90 days | +7.2M +1200.0% | +153K +3.6% | +0 +0.0% | +7.3M |
| Last 365 days | +7.2M +1200.0% | +153K +3.6% | +0 +0.0% | +7.3M |
Daily follower snapshots from CreatorDB's longitudinal index.
This account is a fan-operated page dedicated to daily coverage of LeBron James, run by a creator going by @lebronv2 rather than the athlete himself. Built around the tagline borrowed from LeBron's own platform — "You Are More Than An Athlete" — the page curates highlights, career retrospectives, and cultural moments tied to one of basketball's most documented careers. Its Instagram presence anchors the operation with millions of followers, while its YouTube channel has seen explosive recent growth, suggesting a deliberate push to expand long-form or video-native content. A recent post revisiting the 2016 Cleveland Cavaliers championship reunion illustrates the page's editorial instinct: leaning into nostalgia and milestone moments that resonate deeply with long-time LeBron followers.
What makes this page commercially notable is how it has crossed from fan community into macro-influencer territory, with rate-card estimates that rival mid-tier celebrity accounts. The audience skews evenly between male and female — an unusual split for basketball content that points to LeBron's crossover appeal into lifestyle, culture, and social advocacy beyond sport. Engagement on YouTube sits well above category norms, indicating an audience that is actively invested rather than passively following. For brands seeking association with LeBron's cultural capital without going through official athlete representation, this page occupies a pragmatic middle-ground — and as LeBron's post-playing legacy continues to build, a well-positioned fan archive like this one becomes an increasingly valuable touchpoint.
LeBron James reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, LeBron James offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at LeBron James's tier (Macro, 4.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
No — the @lebron account is a fan page, not LeBron James's official profile. The bio openly states it is operated by @lebronv2 and includes 'No © intended,' meaning it curates LeBron content without any direct affiliation to him.
The @lebronv2 operator secured the @lebron username before LeBron established an official presence under that specific handle. LeBron's own verified account operates under a different name, while this fan page has independently grown to an audience of over 4 million followers by posting daily content.
Yes — the @lebron fan page captured footage of LeBron nearly draining a hole-in-one at Bandon Dunes, one of the most celebrated links-style golf resorts in the United States. He reportedly called the shot on his swing before it happened, making the near-miss even more remarkable.
According to content posted on the @lebron fan page, Bronny James has been walking his father through how the YouTube platform works, including its notification and subscription features. Bronny, who entered the NBA alongside LeBron, grew up as a digital native and is helping bridge that gap for his dad.
In 2026, members of the Cleveland Cavaliers' iconic 2016 NBA championship team gathered for a reunion golf scramble event. The 2016 Cavs are legendary for erasing a 3–1 series deficit to beat the Golden State Warriors, handing Cleveland its first major sports title in over half a century.
Yes — the @lebron fan page documented a 1v1 golf showdown between LeBron and former teammate Channing Frye. The two shared the locker room as part of the championship 2016 Cleveland Cavaliers squad, making the matchup a lighthearted reunion between old title-winning teammates.
'More Than An Athlete' is the phrase LeBron adopted in response to critics who urged him to stay silent on social and political issues. He has leaned into it as a defining part of his identity and public mission, arguing that athletes carry meaningful influence well beyond their sport.
Golf has become one of LeBron's most visible off-court passions, with outings at high-profile courses like Bandon Dunes and competitive matches against fellow former NBA players. The @lebron fan page has leaned heavily into this content, and it consistently drives strong engagement from the page's audience.
Yes — LeBron and Bronny James made history as the first father-and-son duo to share an NBA court together when Bronny joined the Los Angeles Lakers. The milestone drew global attention and deepened the ongoing family storyline that the @lebron fan page regularly covers.
The channel experienced a dramatic subscriber surge heading into late 2026, driven largely by golf content, behind-the-scenes reunion footage, and the pull of the Bronny-and-LeBron family dynamic. YouTube has become an increasingly active platform for the page after years of Instagram being its primary home.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@lebron · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.