Vietnam
Lebong95 is a creator with a presence on YouTube (797,000 followers), Instagram (1,445,701 followers), TikTok (10,000,000 followers), based in Vietnam.
Total Followers -0.1%
12.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
797K followers · 7% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $17K–$40K / IG post
The Vietnamese creator sparked wide online debate after a philosophical Instagram/social caption went viral, then drew criticism — prompting her to silently edit it away the same night.
She began co-hosting the VTV3 music show 'Lá Xanh' alongside MC Tuấn Tú, marking a significant step in her transition from TikTok personality to mainstream television presenter.
She appeared in 'Lỡ hẹn với ngày xanh' and 'Không thời gian', both broadcast on VTV1, cementing her move from social-media star to recognised TV actress.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1590 -0.1% | +0 +0.0% | -1590 |
| Last 30 days | -1036 -0.1% | -7373 -0.5% | +0 +0.0% | -8409 |
| Last 90 days | -1992 -0.3% | -22698 -1.6% | -97000 -1.0% | -121690 |
| Last 365 days | -1992 -0.3% | -22698 -1.6% | -97000 -1.0% | -121690 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lebong95 is a creator with a presence on YouTube (797,000 followers), Instagram (1,445,701 followers), TikTok (10,000,000 followers), based in Vietnam. Their content sits in the fitness & wellness space. Their YouTube bio reads: "🧚 Chào mừng bạn đến với Thế Giới của Bống🧚 - Trước đây, Bống đã từng có cân nặng lên tới 70kg. Nhờ quá trình tập luyện kiên trì và quyết tâm thay đổi bản thân, Bống đã có được thân hình như mong muốn. Vì vậy, Bống đã tạo Channel này để ch". The full audience and engagement breakdown is below.
Lebong95 reaches an audience concentrated in Vietnam primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Vietnam-focused brands in fitness and related categories, Lebong95 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lebong95's tier (Mega, 12.2M combined followers, Vietnam). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The handle 'Lebong95' comes from her real name, Lê Bống — 'Lê' being her Vietnamese family name and 'Bống' her given name. She is widely known simply as 'Bống' across her fanbase and signs off that way in her YouTube channel, which she calls 'Thế Giới của Bống' (the World of Bống).
Yes — her YouTube bio states she once weighed up to 70 kg and transformed her body through persistent training and a determined mindset. She created her channel specifically because of that personal journey, framing every workout video and tip around helping followers find their own 'perfect version' of themselves.
The phrase translates roughly to 'a ball of positive energy' in Vietnamese. Lê Bống uses it across her TikTok and Instagram bios as her personal tagline, signaling the upbeat, motivational tone she brings to fitness, lifestyle, and travel content.
Her Instagram bio explicitly lists her as an MC, Actress, and Creator, meaning her career extends well beyond social media into Vietnamese entertainment. That multi-hyphenate background is a big part of why she carries 'public figure' status rather than being categorized purely as a fitness influencer.
Yes, beginner-friendly, low-impact routines are a signature part of her content — she has popular videos offering moves specifically tagged 'NO JUMPING' for people new to fitness or working out in small spaces. These include glute-focused workouts and ten-minute waist-slimming sessions designed to be accessible without any equipment jumps.
Content tagged #baitapmahop and #khacphucmahop targets the 'square glute' shape — a common concern she addresses through rounded, lifting-focused exercises. It fits directly into her broader body-transformation message and is one of her more searched workout topics among Vietnamese fitness viewers.
Hashtags including #newzealand and #lsnz appear across her posts, indicating she has documented travel there and shared it with her audience. Travel content sits alongside her fitness and lifestyle videos as part of the 'Thế Giới của Bống' concept — showing life beyond the workout mat.
Her audience skews heavily male — a notable anomaly for a creator whose content centers on workouts, body transformation, and lifestyle tips that typically attract a female-majority fanbase. This likely reflects her broader celebrity as an MC and actress in Vietnam pulling in viewers who follow her as a public figure rather than purely for workout routines.
TikTok is by far her dominant platform, where her following dwarfs her YouTube subscriber count by more than tenfold, placing her firmly in the Mega tier of Vietnamese creators. Her YouTube channel is where she posts longer workout tutorials and lifestyle videos, while TikTok drives the bulk of her daily reach and engagement.
She participated in the viral TikTok trend 'Sẵn Sàng Thay Đổi' — Vietnamese for 'Ready to Change' — creating her own version under the Lê Bống Channel. The trend aligned perfectly with her personal brand of self-transformation and body confidence, rooted in her own documented journey from 70 kg to her current physique.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lebong95 · YouTube
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