Singapore
Learningisfunwithus is a Singapore-based lifestyle and parenting creator with Indian roots, building her content around a simple premise: making daily life more manageable for busy mothers.
Total Followers +0.4%
374K
Across Instagram
Primary Platform
374K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.6K–$13K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 373,676 | +2K | 1.5% | 2.8 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +673 +0.2% | +0 +0.0% | +0 +0.0% | +673 |
| Last 30 days | +2K +0.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +12K +3.1% | +0 +0.0% | +0 +0.0% | +12K |
| Last 365 days | +12K +3.1% | +0 +0.0% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Learningisfunwithus is a Singapore-based lifestyle and parenting creator with Indian roots, building her content around a simple premise: making daily life more manageable for busy mothers. Her Instagram presence blends home and kitchen hacks with Indian cooking content tailored to a Southeast Asian context — recipes for paneer dishes, Indian-fusion meals, and practical domestic tips that resonate with the Indian expatriate community in Singapore. The dual-flag identity in her bio (India and Singapore) is central to her brand; she occupies a specific cultural lane that bridges South Asian domestic traditions with the realities of expat family life in a fast-paced city-state. With a mid-tier following built almost entirely on Instagram and consistent daily posting, she has established herself as a reliable, practical voice rather than a trend-chasing one.
Her audience skews toward the 25–34 age band and draws heavily from Singapore, Malaysia, India, and the United States — a geographic profile that mirrors the Indian diaspora across the English-speaking world and Southeast Asia. A partnership with FirstCry India, one of the subcontinent's leading mother-and-baby retail brands, signals clear traction with brands targeting South Asian parenting consumers. Engagement sits at the category median, suggesting steady but not outsized community interaction — typical for a content style built on utility rather than personality-driven virality. Her rate card positions her comfortably in the mid-tier brand partnership bracket, and as Indian expat communities in Singapore and Southeast Asia continue to grow, her culturally specific positioning gives her a defensible and underserved niche that should remain attractive to FMCG, parenting, and food brands seeking to reach diaspora households.
Learningisfunwithus reaches an audience concentrated in Singapore primarily through Instagram, and is best activated via Instagram Reels and Stories. As a family creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Singapore-focused brands in family and related categories, Learningisfunwithus offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Learningisfunwithus's tier (Mid, 374K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Learningisfunwithus is of Indian origin and is based in Singapore, and that dual identity is central to everything she posts. Her content bridges Indian cooking traditions with the practical realities of raising a family in Singapore, which gives her a very specific niche that few creators occupy.
The crispy paneer roll is one of her most recognised recipes and a standout piece of content on her Instagram. It features paneer cooked to a crispy finish and wrapped in a roll format — a quick, family-friendly take on Indian flavours that fits directly into her busy-mom content style.
She focuses on approachable Indian home cooking, with paneer dishes appearing as a consistent signature across her feed. Her recipes are framed around convenience and everyday family meals rather than elaborate restaurant-style cooking, which suits her core audience of busy moms in Singapore.
Yes, Learningisfunwithus has collaborated with FirstCry India, one of the largest baby and kids product platforms in India. Her content tied to that partnership targets Indian parents both on the subcontinent and across the diaspora in Southeast Asia, aligning naturally with her parenting-focused niche.
It is genuinely both — her bio explicitly combines lifestyle, parenting, and food as equal pillars rather than treating any one as secondary. The account is built around the idea that all three topics are part of the same daily experience for a busy mom, so they sit side by side in her feed.
Kitchen hacks and home hacks are a recurring content pillar alongside her recipes, aimed at cutting down time and effort on everyday household tasks. These practical tips are pitched specifically at busy moms and tend to draw strong engagement from her Singapore-based and Southeast Asian audience.
She is one of the more prominent creators targeting exactly that overlap — Indian cooking, parenting content, and Singapore life all in one place. A large share of her audience is based in Singapore, with additional reach into India and Malaysia, making her a go-to account for the Indian diaspora across the region.
Interestingly, her audience skews slightly more male than female despite her busy-mom positioning, which is not unusual for food and home hacks content that draws in a broad household viewership. The biggest age group watching her is 25–34 year olds, with her top audiences located in Singapore, the United States, India, and Malaysia.
She has built an audience of over 370,000 followers on Instagram, placing her solidly in the mid-tier creator range. She uploads consistently and her account shows steady ongoing growth, keeping her reach active rather than stagnant.
Instagram is her primary and most active platform, where all of her lifestyle, parenting, and food content is published. She states in her bio that collaboration enquiries can be sent by direct message or email, making her accessible for brand partnerships in the parenting, food, and home categories.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@learningisfunwithus · Instagram
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