Brazil
Leandro Ladeiran is a Brazil-based digital entrepreneur and content creator whose work sits at the intersection of digital marketing education and accessible, humor-laced storytelling.
Total Followers +1.2%
3.2M
Across Instagram, TikTok
Primary Platform
YouTube
2.3M followers · 72% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$65K / IG post
Episode 252 of Os Sócios Podcast featured Ladeira and Érico Rocha (creator of Fórmula de Lançamento) debating the future of digital marketing in 2025, covering AI, new business models, and scaling strategies.
Hosted by Bruno and Malu Perini, the episode explored AI-assisted marketing, community building, and the evolving competitive landscape for digital entrepreneurs.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +0.1% | -176 -0.0% | +0 +0.0% | +3K |
| Last 30 days | +39K +1.7% | -616 -0.1% | +0 +0.0% | +39K |
| Last 90 days | +88K +3.8% | -1761 -0.2% | +0 +0.0% | +86K |
| Last 365 days | +88K +3.8% | -1761 -0.2% | +0 +0.0% | +86K |
Daily follower snapshots from CreatorDB's longitudinal index.
Leandro Ladeiran is a Brazil-based digital entrepreneur and content creator whose work sits at the intersection of digital marketing education and accessible, humor-laced storytelling. His Instagram bio frames his mission plainly: teaching followers about marketing and digital products in a way that translates into income. That pitch lands — his consistent presence on Hotmart, Brazil's dominant digital-course marketplace, signals that he operates not just as an influencer but as a practitioner who sells and promotes information products himself. His hashtag footprint (#marketingdigital, #empreender, #milionario, #dinheiro) maps a content universe that blends motivational entrepreneurship content with practical money-making strategy, all delivered with a lightness his TikTok bio telegraphs: 'a contemporary thinker who sometimes tells bad jokes.'
His audience skews notably female and is concentrated in the millennial-to-early-career bracket, a demographic actively seeking financial independence and side-income strategies — a strong fit for the digital-product ecosystem he inhabits. Engagement running roughly double the category median suggests his community is genuinely invested rather than passively scrolling. The Brazilian market remains the core (nearly four in five followers), but a small international tail in Portuguese-speaking countries and the U.S. hints at modest diaspora reach. As Brazilian digital entrepreneurship content matures and competes on increasingly polished production, Ladeiran's differentiation likely rests on his hybrid identity: part educator, part entertainer, an archetype that tends to sustain long-term audience loyalty and recurring course revenue well beyond a single viral moment.
Leandroladeiran reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Leandroladeiran offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Leandroladeiran's tier (Macro, 3.2M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Leandroladeiran focuses on digital marketing and digital products, sharing strategies for earning money online and building a business through entrepreneurship. His Instagram bio explicitly frames the link in his profile as a shortcut to learning about marketing and digital products — and making more money from them. He blends practical tips with motivational content, using humor to make the subject accessible rather than intimidating.
Hotmart is Leandroladeiran's most-used hashtag, and Hotmart is Brazil's leading platform for selling and affiliating digital courses — which strongly suggests he is active there, either selling his own product or promoting offers as an affiliate. His Instagram bio directs followers to a link promising to make their lives 'easier and with more money,' which is consistent with a Hotmart offer or a digital-product landing page. The specific products listed there would be found through that link.
He is primarily a digital marketing and entrepreneurship creator, but humor is a genuine part of his persona. His TikTok bio describes him as a 'contemporary thinker who sometimes tells bad jokes,' and #humor appears consistently alongside his marketing hashtags. That blend of entertainment and education is likely a key reason his engagement runs well above the typical rate for creators in his niche.
Wealth-building and financial independence are central themes in his content — hashtags like #milionario, #dinheiro, and #empreender show up regularly across his posts. His angle is that learning digital marketing and selling digital products is a realistic path to financial freedom, rather than traditional investing or finance. The tone leans motivational and skill-focused: learn these tools, sell online, change your income.
His content points toward education-based and skill-building digital products — online courses, marketing tools, and entrepreneurship resources of the kind sold through platforms like Hotmart. Hashtags such as #marketingdigital, #network, and #dica (tips) reflect the practical, how-to flavor of what he recommends. His Instagram bio positions the link in his profile as the entry point to that product ecosystem.
Around 72% of Leandroladeiran's audience is female, which stands out for a creator whose content centers on entrepreneurship and online income. His approachable, humor-forward style and the strong growth of female entrepreneurship in Brazil — where many women pursue digital products and affiliate marketing as income alternatives — likely explain a lot of that skew. His tone is more motivational and conversational than the hard-sell 'guru' style that tends to attract a more male-dominated audience.
His content is entirely in Brazilian Portuguese — his bios on both Instagram and TikTok are written in Portuguese, and close to 80% of his audience is based in Brazil. He is a firmly domestic creator targeting Brazilian consumers interested in digital entrepreneurship. His reach outside Brazil is minor, with the United States and Portugal each accounting for only a small slice of his following.
His TikTok presence has slowed considerably compared to his Instagram activity, with longer gaps between uploads and a slight dip in his follower count on that platform. Instagram is his most active and fastest-growing social channel, while YouTube is listed as his primary platform overall. TikTok appears to be a lower-priority channel for him at this stage rather than a focus.
Leandroladeiran has built an audience of over 2 million followers on Instagram, making it his largest social platform by reach. His engagement rate there runs significantly above the category median, meaning his audience is actively interacting with his content — not just passively scrolling past it.
Leandroladeiran is based in Brazil, and roughly 80% of his audience is also Brazilian. His core viewers are adults aged 25–34, with a strong secondary group in the 18–24 range — young, entrepreneurially minded Brazilians looking for ways to build income through digital marketing and online business.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@leandroladeiran · YouTube
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