Japan
Leafgel Premium is the official social media presence of a Japanese professional gel nail brand, operating primarily out of Aichi Prefecture and targeting the domestic nail salon industry.
Total Followers +0.1%
38K
Across Instagram
Primary Platform
YouTube
38K followers · 100% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $938–$2.6K / IG post
The brand unveiled the Magic Mirror, Magic Illusion, and Magic Aurora Pencils (0.5g each) and simultaneously published its full 2026 product catalog and updated color-chart sheets.
Three bold holiday magnetic-gel shades (including Dark Red and Sparkle Red) joined the Space Opera lineup, alongside four new sheer pastel additions to an existing best-seller series.
The limited liner-brush-friendly collection, themed around classic cocktails (Panama, Pink Lady, Purple Rain, etc.), featured a fine-tip brush designed for detailed nail art.
The annual catalog update, a key trade resource for Japanese nail salons, was made available to professional clients and distributors.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 37,530 | +23 | 1.2% | 2.6 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -8 -0.0% | +0 +0.0% | +0 +0.0% | -8 |
| Last 30 days | +23 +0.1% | +0 +0.0% | +0 +0.0% | +23 |
| Last 90 days | +60 +0.2% | +0 +0.0% | +0 +0.0% | +60 |
| Last 365 days | +60 +0.2% | +0 +0.0% | +0 +0.0% | +60 |
Daily follower snapshots from CreatorDB's longitudinal index.
Leafgel Premium is the official social media presence of a Japanese professional gel nail brand, operating primarily out of Aichi Prefecture and targeting the domestic nail salon industry. Rather than a personal creator, the account functions as a brand channel that bridges trade-level product communication with consumer-facing nail art inspiration. The Instagram bio — which emphasizes operability suited to salon environments and a commitment to supporting professional technique — signals a positioning squarely aimed at licensed nail technicians rather than DIY hobbyists. Content is organized around specific gel color codes (a recurring hashtag pattern referencing numbered shades like #771 and #772), seasonal nail design themes such as autumn-winter looks and yukata-inspired styles, and demonstrations that showcase the product's performance in professional hands.
The account draws a heavily female audience concentrated in the 18–34 age range, a demographic that overlaps both working nail technicians and style-conscious consumers who follow professional nail content for design inspiration. With around 70% of its audience based in Japan and a small but notable reach into Taiwan and the broader East Asian market, Leafgel Premium occupies a niche where professional credibility and aesthetic presentation reinforce each other. Engagement sits slightly below the category median, which is consistent with brand-run accounts that prioritize product reference over viral content. As gel nail culture continues to grow across East Asia, this account is positioned as a quiet but durable trade-facing content resource — one whose value to brand partners lies in its professional audience rather than raw follower scale.
Leafgel_Premium reaches an audience concentrated in Japan primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in beauty and related categories, Leafgel_Premium offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Leafgel_Premium's tier (Micro, 38K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Leafgel Premium is positioned as a professional salon brand, with its own bio explicitly stating the product is designed to support the skills and sensibility of nail technicians and contribute to client satisfaction. The content focuses on salon-level application and technique rather than DIY home tutorials, making it primarily a trade-facing product line.
Leafgel Premium is associated with the Aichi prefecture nail salon scene in Japan, which is reflected in how the account is classified under the 愛知ネイルサロン niche. Aichi, home to Nagoya, has a well-established professional beauty industry that aligns with the brand's salon-first positioning.
リーフセレクション — romanized as Leaf Selection — is a recurring branded hashtag that Leafgel Premium uses to highlight curated colors or products from their range. It appears alongside seasonal and trend-driven nail content, suggesting it marks featured or recommended items within the broader Leafgel lineup.
The numbers #771, #772, #773 and similar tags correspond to individual color codes in the Leafgel Premium gel nail product range. Using the specific color number as a hashtag is common practice among professional gel brands in Japan, allowing nail technicians and clients to quickly identify and search for exact shades used in a design.
浴衣ネイル (yukata nail) refers to nail art designs created to complement a yukata, the traditional Japanese summer garment worn at festivals and events. Leafgel Premium posts this style as seasonal content, showcasing how their gel colors can be used to match traditional aesthetics — a niche but highly searched category in Japanese nail culture.
ワンカラーネイル (one-color nail) is a clean, single-shade nail style that is very popular in Japanese salons for its professional finish and versatility. It is one of Leafgel Premium's most consistently used content hashtags, meaning the account regularly showcases their gel colors applied in this minimalist style to demonstrate product quality and finish.
#nailshoptat is a recurring hashtag on Leafgel Premium content that appears to reference a specific nail salon or studio partner that regularly works with the brand. It suggests an ongoing collaboration or official relationship between Leafgel Premium and that salon, using the account to feature finished nail work done using their products.
Yes — 秋冬ネイル (autumn and winter nail) is one of Leafgel Premium's top content categories. The brand consistently releases seasonal looks timed to colder months, showcasing how their gel colors translate into moody, rich tones suited to the season, which is a major traffic driver in Japanese beauty search trends.
Yes, Leafgel Premium lists YouTube as their primary platform, though their largest active following is on Instagram, where they post regularly and maintain a community of nail professionals and enthusiasts. The YouTube channel likely features longer-form application demonstrations or technique guides suited to salon training.
Leafgel Premium's content is aimed primarily at nail salon professionals and technicians, as stated directly in the brand's bio, which describes the product as ideal for salon work and designed to support professional skill and artistry. That said, their Instagram audience skews toward young women aged 18 to 34, suggesting finished nail design posts also draw in clients and nail enthusiasts looking for inspiration.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@leafgel_premium · YouTube
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