United States
Layla Shaikley — known online as Laylool — is an LA-based tech founder and content creator whose platform sits at the intersection of startup culture and accessible career education.
Total Followers -0.1%
250K
Across Instagram, TikTok
Primary Platform
YouTube
83K followers · 33% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.7K–$4.2K / IG post
In a July 2026 Substack post, Shaikley revealed she is working on a book and began hosting monthly paid live video Q&A sessions for subscribers as part of her newsletter's new paid offering.
The live video session, published October 2, 2026, brought together Shaikley and Sinem Günel to discuss how to turn a Substack into a revenue-generating business — part of her ongoing paid live series.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -100 -0.1% | +0 +0.0% | -100 |
| Last 30 days | +0 +0.0% | -284 -0.2% | +0 +0.0% | -284 |
| Last 90 days | -200 -0.2% | -602 -0.4% | +0 +0.0% | -802 |
| Last 365 days | -200 -0.2% | -602 -0.4% | +0 +0.0% | -802 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Kajabi SaaS / Creator Tools | Long-term partnership | TikTok | Long-term | — |
| Wise Systems Inc Tech / Logistics Software | Co-founder | Long-term | — |
Layla Shaikley — known online as Laylool — is an LA-based tech founder and content creator whose platform sits at the intersection of startup culture and accessible career education. An MIT and NASA alumna, she co-founded Wise Systems Inc and has raised tens of millions in venture funding, a credential she leans into deliberately: her TikTok bio frames her as "not your average tech bro," signaling a conscious effort to reframe who gets to narrate the founder experience. Her content spans career frameworks, startup decision-making, and reflections on luck and success, anchored by a recurring "Framework Friday" format. She also co-hosts the Muslim Doing Things podcast and runs a Substack with a six-figure subscriber base — suggesting her written voice carries as much weight as her short-form video.
Her audience skews female and clusters heavily in the 25–44 age band, a cohort of working professionals and aspiring founders rather than early-career students — a meaningful distinction for brands targeting ambitious mid-career women in tech and business. A Kajabi partnership signals alignment with the online education and creator-tools category. With strong TikTok engagement above category norms and a multi-channel distribution stack that includes newsletters, podcasts, and social video, Shaikley is positioned less as an influencer and more as a founder-media operator — a profile that tends to attract B2B SaaS, professional development, and fintech advertisers as her audience matures.
Laylool reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward SaaS / Creator Tools, Tech / Logistics Software, a clear signal of fit for brands in those categories. Demonstrated partners include Kajabi and Wise Systems Inc. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in SaaS / Creator Tools and related categories, Laylool offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Laylool's tier (Mid, 250K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Laylool is the creator handle for Layla Shaikley, a tech entrepreneur and content creator based in Los Angeles. She goes by Laylool on TikTok and Instagram while her professional identity as a startup co-founder appears under her full name, including her personal email domain laylashaikley.com.
Layla Shaikley is a NASA alum, meaning she worked at the agency before pivoting to the startup world. That aerospace and engineering background is a central part of her personal brand, separating her from the typical entrepreneurship influencer and lending real-world authority to her career and tech content.
Laylool lists MIT as part of her background in her social bios, identifying herself as an MIT alum alongside her NASA experience. Her MIT education underpins the analytical, framework-driven approach she brings to her content about startups and career strategy.
Layla Shaikley references raising over $75 million in her TikTok bio, tied to her role as co-founder of Wise Systems Inc. That fundraising milestone gives her startup content credibility that most entrepreneurship creators simply cannot claim from lived experience.
Wise Systems Inc is a tech company co-founded by Layla Shaikley that uses artificial intelligence for logistics and delivery routing software. She lists the company handle, @wisesystemsinc, directly in her Instagram bio, and her creator presence is openly framed as an extension of her entrepreneurial work there.
Laylool's Substack, which has grown to well over 100,000 subscribers, covers entrepreneurship, startup fundraising, tech industry dynamics, and career frameworks. It functions as her long-form home where she expands on the ideas she introduces in short-form video on TikTok and Instagram.
Muslims Doing Things is a podcast Layla Shaikley is associated with, listed directly in her Instagram bio. The show's name signals a focus on spotlighting Muslim professionals and entrepreneurs, fitting her broader mission of representing voices that are typically underrepresented in mainstream tech and startup culture.
Framework Friday is a recurring content series Laylool runs where she breaks down structured mental models, business strategies, or career principles in a digestible format. It has become one of her signature content formats and is a core reason her audience skews toward working professionals and aspiring entrepreneurs in their late twenties and thirties.
Laylool uses that phrase deliberately to signal that she is a woman with a NASA and MIT background speaking openly about a startup world that is still heavily male-dominated. The framing is both a hook and a genuine point of differentiation — her audience is roughly two-thirds female, which is unusual for a tech and entrepreneurship content creator.
Yes, Laylool is an official Kajabi partner, which she tags in branded content with #kajabipartner. Kajabi is an all-in-one platform for hosting online courses, communities, and newsletters, making it a natural fit for a creator whose core audience is entrepreneurs and career-focused professionals looking to build their own businesses.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@laylool · YouTube
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