Layan Mags is a Jeddah-based TikTok creator whose "IT JEDDAWI GIRL" self-branding roots her squarely in Saudi identity while operating firmly within the beauty and lifestyle space.
Total Followers +0.0%
97K
Across TikTok
Primary Platform
TikTok
97K followers · 100% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 97,100 | +0 | 5.1% | 8.2 | 2 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Layan Mags is a Jeddah-based TikTok creator whose "IT JEDDAWI GIRL" self-branding roots her squarely in Saudi identity while operating firmly within the beauty and lifestyle space. Her content centers on makeup tutorials, get-ready-with-me clips, and casual mirror videos — combining polished looks with an approachable, relatable tone that invites repeat viewing. She holds a registered Saudi business license, a detail she surfaces publicly in her bio, signaling a professionalized approach to brand partnerships that is increasingly common among Gulf-based micro-creators treating content as a primary vocation.
Despite a modest overall following, her engagement rate sits well above the category median, pointing to a genuinely connected core audience. Her viewers are predominantly female and concentrated in the 18–34 age bracket, with her reach spreading notably across the US, UK, India, and Southeast Asia — suggesting that her visually driven beauty content travels well beyond Arabic-speaking markets without losing its local personality. This combination of a locally anchored Gulf identity and international audience spread positions her as an accessible entry point for cosmetics, skincare, and lifestyle brands seeking diverse beauty representation with proven engagement at the micro level.
Layan_Mags reaches an audience concentrated in SAU primarily through TikTok, and is best activated via TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 5.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Layan_Mags's tier (Micro, 97K combined followers, SAU). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Jeddawi" is the Arabic demonym for someone from Jeddah, Saudi Arabia's second-largest city and a well-known hub for fashion, youth culture, and commerce. Layan uses the phrase as her creative identity, positioning herself as the confident, trend-forward girl that Jeddah is associated with — it's essentially her personal brand in three words.
Her content centers on makeup tutorials, GRWM (Get Ready With Me) clips, and facecard beauty moments, blended with relatable and funny everyday videos. The mix of polished looks and personality-driven posts is what shapes her appeal to a young female audience.
The daily mirror video is a recurring TikTok format she uses to film herself in front of a mirror, typically showing off a fresh makeup look or styled outfit. It has become a signature part of her content rhythm, giving followers a quick and intimate glimpse into her daily aesthetic.
Saudi Arabia's General Commission for Audiovisual Media requires content creators and influencers operating in the Kingdom to obtain and publicly display an official license if they produce commercial or sponsored content. The number in her bio confirms she is a legally registered creator complying with Saudi regulations — a requirement that applies to anyone monetizing their social presence there.
Despite being based in Jeddah, her largest viewer concentrations are in the United States, India, the United Kingdom, Indonesia, and Brazil. Beauty and makeup content tends to cross language barriers easily, and TikTok's algorithm distributes videos globally based on engagement signals rather than the creator's home country.
It's a genuine mix of both — alongside makeup tutorials and mirror selfie videos, she regularly posts humor-driven relatable clips using hashtags like #funny and #relatable, often with a Jeddah flavor. That personality blend is a big part of why her audience engages well above the category average.
Yes, GRWM (Get Ready With Me) is one of her core TikTok formats, frequently paired with makeup tutorial hashtags. These videos walk followers through her look-building process and are a primary reason her audience skews strongly toward young women interested in beauty.
She lists a business phone number with a Saudi Arabia country code directly in her TikTok bio, and also includes her Snapchat handle — layanmags — as a second contact channel. Those are the official touch points she has made public for brand and collaboration inquiries.
She has close to 100,000 followers on TikTok, placing her in the Micro influencer tier. Micro creators at that scale often deliver tighter community engagement than much larger accounts, and her metrics reflect exactly that pattern.
Her engagement runs more than triple the typical baseline for creators in her category, which is a strong signal for any brand evaluating her. That level of audience interaction at the Micro tier usually means followers are actively watching and responding rather than passively scrolling past.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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