United States
Layallure is a Michigan-based licensed esthetician who built a multi-million follower TikTok presence around credential-backed skincare education.
Total Followers +0.2%
4.4M
Across TikTok, Instagram
Primary Platform
TikTok
3.9M followers · 89% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.5K–$18K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +100 +0.0% | +0 +0.0% | +100 |
| Last 30 days | +0 +0.0% | +7K +1.3% | +0 +0.0% | +7K |
| Last 90 days | +0 +0.0% | +10K +2.1% | +0 +0.0% | +10K |
| Last 365 days | +0 +0.0% | +10K +2.1% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
Layallure is a Michigan-based licensed esthetician who built a multi-million follower TikTok presence around credential-backed skincare education. Her content blends GRWM formats with product breakdowns and ASMR-style application sequences, anchored by a consistent focus on glass skin, clear skin, and daily routine-building. Unlike creators who lean primarily into makeup artistry, her esthetician license gives her commentary on ingredients and skin health a professional weight that resonates with a skincare-first audience. She explicitly directs TikTok followers to Instagram for deeper product detail — a deliberate cross-platform structure that extends her content's shelf life beyond the TikTok scroll.
Her audience skews strongly female and young, concentrated in the 18–34 range that drives skincare purchasing behavior and is most receptive to routine-oriented content. Engagement running well above the category median reflects a community that participates actively — a meaningful signal for brands prioritizing conversion over raw reach. Her sponsor roster bridges multiple market tiers: partnerships with Korean indie label SKIN1004 signal credibility with the ingredient-aware crowd, while collaborations with Lancôme and Rhode position her comfortably in the prestige-accessible tier. That range makes her a flexible partner for both emerging brands seeking credentialed endorsement and established names targeting younger consumers. As the esthetician-creator niche continues to grow, her professional anchor remains a genuine differentiator.
Layallure reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include SKIN1004. Engagement on TikTok runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Layallure's tier (Macro, 4.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — Layallure identifies herself as an esthetician in both her TikTok and Instagram bios, not simply as a beauty influencer. That professional credential shapes her content, which leans toward clinical skincare advice, ingredient education, and routine-building rather than pure makeup entertainment.
Layallure is based in Michigan, USA, which she lists in both her TikTok and Instagram bios. The majority of her audience is also based in the United States, making her content particularly relevant to North American skincare shoppers.
Layallure has posted that missing even one day of double cleansing makes her skin feel compromised — a statement that reflects her esthetician background and her belief that thorough cleansing is the non-negotiable foundation of a healthy skin barrier. Double cleansing is one of the most consistent themes across her content and a core part of her personal routine.
Yes — Layallure has posted explicitly marked paid content for SKIN1004 US, making it one of her confirmed brand partnerships. SKIN1004 is a Korean skincare brand known for centella-based products, which fits naturally with her glass-skin and clear-skin focus.
Layallure has featured Rhode Skin in posts alongside product detail call-outs, tagging the brand directly. Rhode is Hailey Bieber's skincare line and a sought-after partner for esthetician creators in the glow and barrier-repair space.
Beyond SKIN1004, Layallure has tagged and featured Judydoll, Lancôme, and Mixsoon in her content. This mix spans affordable K-beauty, French luxury cosmetics, and fermented skincare — reflecting the broad product range she covers as an esthetician reviewer.
Layallure's glass skin content focuses on achieving a luminous, pore-refined, dewy complexion through layered skincare — not heavy-coverage makeup. She combines product breakdowns, routine walkthroughs, and before-and-after framing to show how consistent skincare builds that translucent skin effect over time.
Yes — Layallure incorporates ASMR sounds and textures into her skincare content, using hashtags like #asmrsounds and #asmr alongside her routine videos. This format is popular with her predominantly young female audience and adds a sensory, immersive quality to what could otherwise be straightforward product reviews.
Layallure's TikTok bio explicitly directs followers to her Instagram for in-depth product breakdowns, suggesting she uses TikTok for shorter-form routine and GRWM content while reserving more detailed ingredient or product analysis for Instagram. She maintains an active presence on both platforms.
Her audience skews heavily toward women aged 18 to 34, which suggests she reaches both skincare beginners building their first routines and younger enthusiasts following glass-skin trends. Her engagement runs well above the category average for beauty creators, indicating her recommendations carry real weight with her followers rather than passive scrolling.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@layallure · TikTok
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