United States
Laurdiy is a creator with a presence on YouTube (8,090,000 followers), Instagram (4,054,740 followers), TikTok (2,200,000 followers), based in United States.
Total Followers -0.0%
14.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.1M followers · 56% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $49K–$114K / IG post
LaurDIY and husband Jeremy Lewis moved their relationship/lifestyle podcast 'Wild 'Til 9' to the Dear Media podcast network, expanding the show's scope to include relationship experts alongside their own candid commentary.
Lauren Riihimaki wed Jeremy Lewis at Hummingbird Ranch in a 95-guest event covered exclusively by The Knot, where she had been a cover star the prior year.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1216 -0.0% | +0 +0.0% | -1216 |
| Last 30 days | +0 +0.0% | -3244 -0.1% | +0 +0.0% | -3244 |
| Last 90 days | -20225 -0.3% | -169488 -4.2% | +0 +0.0% | -189713 |
| Last 365 days | -20225 -0.3% | -169488 -4.2% | +0 +0.0% | -189713 |
Daily follower snapshots from CreatorDB's longitudinal index.
Laurdiy is a creator with a presence on YouTube (8,090,000 followers), Instagram (4,054,740 followers), TikTok (2,200,000 followers), based in United States. Their content sits in the diy & crafts space. Their YouTube bio reads: "🇨🇦 creator, diy girl + bully mom x 2". The full audience and engagement breakdown is below.
Laurdiy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, Laurdiy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Laurdiy's tier (Mega, 14.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
LaurDIY's real name is Lauren Lewis — she married Jeremy Lewis in April 2024 and took his surname. The channel name "LaurDIY" is a play on her first name combined with her signature hands-on DIY content style, which has defined her brand since her early YouTube days.
LaurDIY married Jeremy Lewis on April 7, 2024, in a ceremony she documented on social media under the caption "mr and mrs jeremy & lauren lewis." True to her brand, she incorporated her DIY identity into the lead-up, creating wedding décor and bridal craft content ahead of the day.
Yes — in the months before her April 2024 wedding, LaurDIY leaned heavily into DIY wedding content, sharing projects under hashtags like #diywedding and #diybride. It was entirely on-brand for a creator whose entire identity is built around making things by hand rather than buying them off the shelf.
Fuzzboy Originals is a brand Lauren founded herself, linked to her deep love of dogs — particularly her mini bull terriers. She promotes it across her TikTok and Instagram bios alongside her pet account @moosetheminibully, making it a passion-driven venture that blends her creative DIY identity with her obsession with her dogs.
LaurDIY has mini bull terriers — she calls herself a "bully mom x 2" in her YouTube bio, meaning she has two of them. One of the dogs is named Moose, who has his own dedicated Instagram account (@moosetheminibully), and bull terrier content is a recurring thread across her TikTok and Instagram posts.
Her TikTok bio displays both a Canadian 🇨🇦 and a Japanese 🇯🇵 flag side by side, which strongly suggests she has Japanese heritage alongside her Canadian identity. It isn't a major focus of her content, but it's a detail longtime fans frequently ask about.
LaurDIY is Canadian — she references her nationality with a 🇨🇦 flag across multiple bios and describes herself as "a Canadian in Los Angeles," where she has been based for years. Her audience is predominantly American, but she maintains a meaningful following in Canada and the United Kingdom as well.
Yes — Lauren posted about trying rug tufting and described herself as completely obsessed with the craft. Rug tufting fits squarely into her wheelhouse of tactile, visually satisfying DIY projects, and it's the kind of niche craft discovery her audience has come to expect from her channel.
As of mid-2026, LaurDIY has been significantly less active on YouTube compared to her peak years, with her last upload sitting several months back. She remains far more consistently active on TikTok and Instagram, where she posts DIY tutorials, home makeover content, and dog updates on a near-daily basis.
LaurDIY sits firmly in the Mega-tier of creators, with over 8 million subscribers on YouTube and several million more spread across Instagram and TikTok. Her combined audience skews around 80% female and spans a wide age range, from young adults through to viewers in their forties and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@laurdiy · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.