United States
LaurDIY is the creative handle of Lauren Riihimaki, a Canadian-Japanese creator based in Los Angeles who built a multi-million subscriber YouTube following through approachable DIY tutorials spanning fashion, home décor, and crafting.
Total Followers -0.1%
14.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.1M followers · 56% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $49K–$114K / IG post
CBC News ran a feature on Lauren Riihimaki tracing her origins as a kid crafter in St. Catharines, Ontario, and her current focus on home room-flips and new brand ventures.
Riihimaki co-launched Fuzzboy Originals — a line of stylish dog-walking accessories including bags and treat pouches — with Toronto friend Dani Roche, describing it as a long-held passion project.
Lauren Riihimaki wed her partner of five years at Hummingbird Ranch in Simi Valley in front of 95 guests, with an exclusive wedding album feature in The Knot.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -9696 -0.1% | -811 -0.0% | +0 +0.0% | -10507 |
| Last 30 days | -9696 -0.1% | -4054 -0.1% | +0 +0.0% | -13750 |
| Last 90 days | -19392 -0.2% | -8513 -0.2% | +0 +0.0% | -27905 |
| Last 365 days | -19392 -0.2% | -8513 -0.2% | +0 +0.0% | -27905 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Fuzzboy Originals Pet accessories | Founder / owned brand | 2022–present | — | |
| Target Retail | Sponsored content | YouTube | Long-term | — |
LaurDIY is the creative handle of Lauren Riihimaki, a Canadian-Japanese creator based in Los Angeles who built a multi-million subscriber YouTube following through approachable DIY tutorials spanning fashion, home décor, and crafting. She launched her channel in the early 2010s and grew steadily into a recognizable voice in the how-to and lifestyle space, known for a casual, personality-driven presenting style that keeps projects feel achievable rather than aspirational. Her content has expanded well beyond pure tutorials to encompass room makeovers, vlog-style life updates, and her Mini Bull Terrier dogs — a pivot reflected in her founding of Fuzzboy Originals, a dog-focused brand that extends her identity beyond the camera.
Her audience skews heavily female and concentrates in the 18–34 age bracket, making her a natural fit for home goods, beauty, craft supply, and pet-care advertisers. Engagement running well above category median signals that her following remains genuinely participatory rather than passive, which supports premium rate positioning across Instagram and TikTok in addition to her YouTube core. With a recent wedding serving as high-engagement content fodder and Fuzzboy Originals maturing as a business venture, LaurDIY is shifting from a single-platform DIY personality toward a multi-revenue lifestyle brand with pets and home as its anchoring themes.
Laurdiy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Pet accessories, Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Fuzzboy Originals and Target. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Pet accessories and related categories, Laurdiy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Laurdiy's tier (Mega, 14.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
LaurDIY's real name is Lauren Lewis — she married Jeremy Lewis in April 2024 and took his surname. The channel name "LaurDIY" is a play on her first name combined with her signature hands-on DIY content style, which has defined her brand since her early YouTube days.
LaurDIY married Jeremy Lewis on April 7, 2024, in a ceremony she documented on social media under the caption "mr and mrs jeremy & lauren lewis." True to her brand, she incorporated her DIY identity into the lead-up, creating wedding décor and bridal craft content ahead of the day.
Yes — in the months before her April 2024 wedding, LaurDIY leaned heavily into DIY wedding content, sharing projects under hashtags like #diywedding and #diybride. It was entirely on-brand for a creator whose entire identity is built around making things by hand rather than buying them off the shelf.
Fuzzboy Originals is a brand Lauren founded herself, linked to her deep love of dogs — particularly her mini bull terriers. She promotes it across her TikTok and Instagram bios alongside her pet account @moosetheminibully, making it a passion-driven venture that blends her creative DIY identity with her obsession with her dogs.
LaurDIY has mini bull terriers — she calls herself a "bully mom x 2" in her YouTube bio, meaning she has two of them. One of the dogs is named Moose, who has his own dedicated Instagram account (@moosetheminibully), and bull terrier content is a recurring thread across her TikTok and Instagram posts.
Her TikTok bio displays both a Canadian 🇨🇦 and a Japanese 🇯🇵 flag side by side, which strongly suggests she has Japanese heritage alongside her Canadian identity. It isn't a major focus of her content, but it's a detail longtime fans frequently ask about.
LaurDIY is Canadian — she references her nationality with a 🇨🇦 flag across multiple bios and describes herself as "a Canadian in Los Angeles," where she has been based for years. Her audience is predominantly American, but she maintains a meaningful following in Canada and the United Kingdom as well.
Yes — Lauren posted about trying rug tufting and described herself as completely obsessed with the craft. Rug tufting fits squarely into her wheelhouse of tactile, visually satisfying DIY projects, and it's the kind of niche craft discovery her audience has come to expect from her channel.
As of mid-2026, LaurDIY has been significantly less active on YouTube compared to her peak years, with her last upload sitting several months back. She remains far more consistently active on TikTok and Instagram, where she posts DIY tutorials, home makeover content, and dog updates on a near-daily basis.
LaurDIY sits firmly in the Mega-tier of creators, with over 8 million subscribers on YouTube and several million more spread across Instagram and TikTok. Her combined audience skews around 80% female and spans a wide age range, from young adults through to viewers in their forties and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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