Laurakampf

About Laurakampf

Laura Kampf is a German maker and fabricator based in Cologne who has built one of the more distinctive voices in the English-language DIY and woodworking space. Operating under her own name, she creates project-driven content centered on woodworking, metalworking, upcycling, and workshop builds — often combining raw materials with an aesthetic sensibility that sets her apart from purely instructional how-to channels. Her production company, Be Like Children, reflects the exploratory, process-first philosophy that runs through her work. Despite producing content in English from Germany, her audience skews heavily toward the United States and other English-speaking markets, a testament to how thoroughly the maker community operates across national lines. Her engagement rate runs well above the category median, suggesting a viewer base that actively follows project arcs rather than passively consuming clips.

Her audience demographics — predominantly male and weighted toward the 35-and-older cohort — mirror the broader woodworking and hands-on DIY space, where deeper project investment tends to attract experienced hobbyists and professionals. That audience profile has drawn sponsors firmly rooted in the workshop and portable-power category: Anker SOLIX and Bluetti Power speak to off-grid and backup energy needs common among serious makers, while Fanttik and FlexiSpot round out a toolkit-and-workspace positioning. Recent Instagram content featuring a rescued dog named Rudi adds a personal, episodic layer that is driving notable short-term growth on that platform. With strong cross-platform engagement and a sponsor mix that reflects genuine niche alignment rather than broad lifestyle reach, Kampf is well positioned to deepen her hold on the premium end of the maker and workshop content category.

Why brands partner

Laurakampf reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include WolfBox and Bluetti Power Inc.. Engagement on YouTube runs around 8.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, Laurakampf offers a defined, creative-fit audience rather than broad, low-intent impressions.