United States
Laura Bruj is a U.S.-based micro creator whose content sits at the intersection of sustainable fashion, zero-waste beauty, and organic living.
Total Followers +0.0%
19K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1K followers · 7% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $410–$1.1K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -10 -0.1% | +0 +0.0% | -10 |
| Last 30 days | +41 +2.9% | -34 -0.2% | +0 +0.0% | +7 |
| Last 90 days | +0 +0.0% | -105 -0.6% | +0 +0.0% | -105 |
| Last 365 days | +0 +0.0% | -105 -0.6% | +0 +0.0% | -105 |
Daily follower snapshots from CreatorDB's longitudinal index.
Laura Bruj is a U.S.-based micro creator whose content sits at the intersection of sustainable fashion, zero-waste beauty, and organic living. Operating primarily on Instagram — where she maintains a notably strong engagement rate for her follower tier — she frames her work as a personal journey toward a more conscious lifestyle, covering everything from ethical sneaker brands like CARIUMA to plastic-free product swaps and non-toxic beauty routines. Her handle, which echoes the Spanish word 'bruja,' lends a distinctive, earthy personality to what might otherwise read as straightforward eco-lifestyle content. Though her channel launched on YouTube, that platform has seen little activity recently, with Instagram functioning as her main creative home and community hub.
Her brand partnerships reveal a coherent positioning across the clean-living spectrum: affiliations with iHerb and the Detox Market anchor her in organic wellness and clean beauty retail, while collaborations with Midi Health signal crossover appeal into women's health and telehealth — a category increasingly overlapping with the wellness-conscious audience she attracts. That audience skews young, with the 18-to-34 bracket making up the majority of her following, and splits evenly between men and women, a somewhat atypical gender balance for sustainable fashion creators. With highly engaged followers concentrated in the United States, Laura Bruj occupies a credible niche at the lifestyle-meets-ethics crossroads, and her consistent brand-fit with B Corp and clean-market labels positions her well for continued partnerships as consumer demand for transparent, values-aligned content continues to grow.
Laura_Bruj reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Laura_Bruj offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Laura_Bruj's tier (Micro, 19K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Laura Bruj has featured CARIUMA in her content as part of her sustainable fashion recommendations. CARIUMA is a sneaker brand known for using natural and recycled materials, which fits directly into her ethical fashion focus. The partnership is a consistent example of how she spotlights brands that prioritize environmental responsibility over fast-fashion production.
Yes, Laura Bruj uses dedicated Midi Health partner hashtags in her content, confirming an official partnership. Midi Health is a telehealth platform focused on women's hormonal health and menopause care. The collaboration sits alongside her broader interest in non-toxic, organic wellness rather than her fashion content specifically.
Yes, the Detox Market appears in Laura Bruj's branded partner hashtags, indicating a partnership or ongoing collaboration. The Detox Market is a clean beauty retailer that curates non-toxic and natural skincare and cosmetic products. This aligns directly with her zero-waste beauty content pillar, where she steers her audience away from conventional beauty products.
Yes, iHerb is featured among Laura Bruj's partner hashtags, suggesting she actively recommends their products to her followers. iHerb is a major online retailer specializing in vitamins, supplements, and natural health products. Given her focus on organic and non-toxic living, the collaboration is a natural extension of her lifestyle content beyond just fashion.
Yes, Laura Bruj uses the hashtag #rentfashion in her content, signaling that clothing rental is part of the sustainable lifestyle she advocates for. She positions renting as a practical alternative to fast fashion that reduces textile waste without sacrificing personal style. This sits alongside her other recommendations like buying from B Corp certified brands.
Laura Bruj regularly highlights B Corp certified companies in her content, using the #bcorp hashtag to flag brands that meet high social and environmental standards. While she doesn't restrict herself exclusively to B Corp brands, certification is a clear trust signal she communicates to her audience. Partners like CARIUMA reflect this values-driven approach to brand selection.
Laura Bruj lists discount codes in her Instagram bio and calls them out in her posts and captions across fashion, beauty, and wellness categories. She is most consistently active on Instagram, making that the most reliable place to catch new codes as they are added. Her bio directly lists this as one of her primary offerings to followers.
Laura Bruj uses the hashtag #bntopartner, marking her as an official partner of BNTO, a brand aligned with zero-waste and sustainable everyday living. The partnership fits her wider plastic-free lifestyle content rather than being purely fashion-focused. As with her other collaborations, she uses it to connect her audience with sustainable product alternatives.
Laura Bruj is most consistently active on Instagram, where the bulk of her audience is concentrated and her engagement runs well above the category average. She also has a YouTube channel built around her plastic-free and organic lifestyle journey, as well as a TikTok presence focused on ethical and sustainable fashion. Instagram is the best platform to follow for her discount codes and regular updates.
Laura Bruj covers sustainable fashion, zero-waste beauty, and broader plastic-free and organic living — it is not limited to clothing alone. Her content spans non-toxic skincare, organic wellness products, and conscious consumer choices across multiple categories. This full-spectrum approach to sustainability is what distinguishes her from creators who focus on fashion exclusively.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@laura_bruj · YouTube
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