United States
Latina is the social media presence of Latina Magazine, a US-based Hispanic women's media brand founded in 1996 and one of the longer-running publications dedicated to Latina culture, entertainment, beauty, and lifestyle.
Total Followers -0.1%
545K
Across Instagram
Primary Platform
TikTok
545K followers · 100% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.2K–$19K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 544,692 | -381 | 5.3% | — | 3 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -381 -0.1% | +0 +0.0% | +0 +0.0% | -381 |
| Last 90 days | -8443 -1.6% | +0 +0.0% | +0 +0.0% | -8443 |
| Last 365 days | -8443 -1.6% | +0 +0.0% | +0 +0.0% | -8443 |
Daily follower snapshots from CreatorDB's longitudinal index.
Latina is the social media presence of Latina Magazine, a US-based Hispanic women's media brand founded in 1996 and one of the longer-running publications dedicated to Latina culture, entertainment, beauty, and lifestyle. Originally a print title, the brand has sustained its identity across platform shifts by anchoring itself to a clear editorial mission — keeping Latina women connected to their cultural moment. Its Instagram bio distills that purpose to seven words: "Stay connected to your culture. Since 1996." The account covers the full spectrum of mainstream and Latin-specific entertainment, from the Oscars and Grammy Awards to Premio Lo Nuestro and New York Fashion Week, always filtered through a distinctly Latina lens. Captions frequently appear in Spanish or bilingual formats, reinforcing the cultural specificity that differentiates the brand from general entertainment accounts.
The account's audience skews heavily female and clusters in the millennial and younger Gen X range, reflecting a readership that grew up with the magazine and has followed it into digital-first media consumption. Engagement sits well above category norms for media and news accounts, a signal that the community remains actively invested rather than passively following. The content mix — celebrating Zoe Saldaña's Oscar win, tracking Bad Bunny's red-carpet moments, mourning tragedies in the Dominican Republic — reflects an editorial stance that treats Latino cultural life as newsworthy on its own terms, not as a subcategory of mainstream coverage. For brands targeting bicultural Latina women in the US, particularly in beauty, entertainment, and lifestyle verticals, Latina's combination of long-established brand equity and a loyal, culturally engaged audience positions it as a durable media partnership vehicle rather than a trend-driven influencer play.
Latina reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Engagement on TikTok runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Latina's tier (Mid, 545K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Latina is still active as a digital media brand covering Latino culture, entertainment, and community news. Founded in 1996 under the motto "Stay connected to your culture," it has evolved from a print publication into a digital-first presence on platforms like TikTok and Instagram, where it maintains a large and highly engaged audience.
Latina was founded in 1996, making it one of the longest-running media brands dedicated to Latina culture in the United States. Their social bio still carries the founding year as a marker of legacy and cultural trust built over decades.
The Benito Bowl is the nickname fans gave to Bad Bunny's Super Bowl halftime show performance. Latina covered the anticipation leading up to the show, treating it as a landmark cultural moment for Latin music reaching the biggest stage in American sports entertainment.
Yes, Latina posted real-time coverage of Bad Bunny's arrival on the 2026 Grammy red carpet, spotlighting his album Debí Tirar Más Fotos. The brand framed his presence at the ceremony as a proud moment for Latin music and culture on a global stage.
Yes, Latina celebrated Zoe Saldaña's Best Supporting Actress win at the Academy Awards with a dedicated post. The brand highlighted her win as a milestone moment for Latina representation in Hollywood and in mainstream awards culture.
Latina reported on a tragedy at the Jetset nightclub in Santo Domingo, Dominican Republic, sharing condolences with the community mourning those who were lost. The coverage reflected the brand's commitment to amplifying stories that resonate across the broader Latino community, including in Latin America and the Caribbean.
Premios Lo Nuestro is Univision's annual Latin music awards show, one of the most prominent in the industry, recognizing artists across pop, urban, and regional Latin genres. Latina consistently covers it as part of its mission to celebrate Latino artistic achievement and cultural pride.
The hashtag #latinaforeva is used by the Latina brand as a community rallying cry, emphasizing that Latina identity is not a passing trend but a permanent, celebrated source of pride. It helps unify their audience around a shared cultural identity across their social platforms.
Yes, Latina covers major fashion events including the Victoria's Secret Fashion Show, engaging their audience around beauty, representation, and style. Fashion content sits alongside music and entertainment coverage as part of Latina's broader approach to reflecting all dimensions of Latina life and culture.
Latina's social audience skews heavily female and is concentrated in the millennial and older Gen Z age groups, with the majority of followers based in the United States. This demographic profile makes Latina one of the more targeted platforms for reaching culturally engaged Latinas in North America.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@latina · TikTok
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