Larraybutmore is the secondary-slash-daily channel identity of Larri Merritt, better known as Larray — a Los Angeles-based comedian, vlogger, and personality who built one of TikTok's larger Gen Z followings through fast-cut humor, self-aware absurdism, and a knack for riding platform-native trends.
Total Followers +0.0%
34.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
804K followers · 2% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $76K–$177K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +6K +0.8% | +6K +0.1% | +0 +0.0% | +12K |
| Last 30 days | +7K +0.9% | +9K +0.1% | +0 +0.0% | +16K |
| Last 90 days | +29K +3.6% | +0 +0.0% | +0 +0.0% | +29K |
| Last 365 days | +29K +3.6% | +0 +0.0% | +0 +0.0% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SeatGeek Sponsorship | Sponsored content | YouTube | Jul 2024 | — |
| Crunchyroll Streaming / Anime | Channel sponsor | TikTok | Long-term | — |
Larraybutmore is the secondary-slash-daily channel identity of Larri Merritt, better known as Larray — a Los Angeles-based comedian, vlogger, and personality who built one of TikTok's larger Gen Z followings through fast-cut humor, self-aware absurdism, and a knack for riding platform-native trends. The handle signals intent: looser, more frequent content than a polished main channel, leaning into driving-conversation videos with peers like Quen Blackwell and Nick Sturniolo, reaction content, anime-adjacent humor under Crunchyroll partnerships, and pop-culture riffs on everything from Roblox trends to K-pop group dynamics. His comedy style is casual and conversational, built around friendship chemistry rather than high-production set pieces.
Across his combined platforms, Larray commands a mega-tier audience that is strikingly global — strong concentrations in the United States, India, Mexico, Indonesia, and Brazil — which reflects humor that travels without heavy cultural scaffolding. The core demographic is 18-to-34-year-olds, with a slight male skew, and engagement rates sit well above category medians despite TikTok growth having leveled off, indicating an audience that remains actively invested rather than passively accumulated. Sponsorships like Crunchyroll and SeatGeek point to deliberate positioning at the intersection of entertainment, live events, and youth fandom culture. As short-form saturation continues and creator personalities migrate toward longer episodic formats, his cross-creator social graph and strong off-platform engagement give him a durable runway with brands targeting digitally native young adults.
Larraybutmore reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Streaming / Anime, a clear signal of fit for brands in those categories. Demonstrated partners include SeatGeek and Crunchyroll. Engagement on YouTube runs around 5.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Larraybutmore's tier (Mega, 34.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Larraybutmore is Larray's secondary content channel — the name literally signals 'but more,' meaning overflow and additional content beyond his flagship presence. It leans into vlogs, reactions, sketches, and casual moments that don't fit a more polished main-channel format. Despite being the secondary outlet, it has built a substantial cross-platform following in its own right.
Larray's real name is Larri Merritt. He built his early fanbase on Vine and Instagram before TikTok made him one of the platform's biggest stars, so longtime fans have known the name for years.
"Canceled" was a 2020 comedy diss track in which Larray roasted and called out a string of high-profile TikTok creators by name, including Chase Hudson and others from the Hype House circle. The video went massively viral and remains one of the defining moments of his career, cementing his reputation for sharp, fearless humor.
Yes, Larray was one of the members of the original Hype House, the influential TikTok creator collective that launched in late 2019 in Los Angeles. His time there overlapped with many of the creators he later called out in "Canceled," which made that song especially loaded with inside-circle tension.
Quen Blackwell is a popular creator and one of Larray's close friends, and the Driving with Quen Blackwell series is a candid car-conversation format the two film together. The casual, unscripted vibe — just two friends talking in a moving vehicle — has become a fan-favorite recurring bit on the channel.
Yes, Larray is a Crunchyroll partner, confirmed by the #crunchyrollpartner tag across his posts. His genuine engagement with anime — including content around Chainsaw Man and his #animay posts — makes the partnership feel organic rather than a cold brand placement.
Dress to Impress in Real Life is a video format where Larray brings the popular Roblox fashion game Dress to Impress into the real world, recreating its outfit challenges and competitive styling mechanics with actual clothing. The series taps into a crossover between gaming culture and fashion content that has been a major trend among Gen Z creators.
Yes, the #drivingwithnicksturniolo hashtag confirms Larray has filmed car-conversation content with Nick Sturniolo, one of the Sturniolo Triplets. It mirrors his Driving with Quen Blackwell format, suggesting the casual in-car chat series is a recurring content framework he uses with different creator friends.
As of mid-2026, Larray has not posted new content to TikTok in over six months, making that account effectively dormant despite his following there sitting well above 20 million. His active uploads have shifted to YouTube and Instagram, where he posts more consistently.
Yes, SeatGeek sponsored Larray on YouTube, with the deal surfacing in mid-2024. SeatGeek is a live-event ticket marketplace, and the partnership appeared in dedicated YouTube content — a common integration format for creators operating at his scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@larraybutmore · YouTube
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