United States
Larray, whose real name is Larri Merritt, is a Los Angeles-based comedian and entertainer who built his following through a distinctive blend of self-aware comedy, LGBTQ+ storytelling, and chaotic social media experimentation.
Total Followers +0.1%
16.4M
Across YouTube, Instagram
Primary Platform
YouTube
10.1M followers · 61% of audience
Engagement
11.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $76K–$177K / IG post
Larray joined the HYBE/Geffen girl group KATSEYE for a Billboard video series episode, where the group dished on meeting Ariana Grande at the 2025 MTV VMAs and shared other behind-the-scenes stories.
CAA will focus on expanding Larray's reach into podcasting, touring, new IP, his clothing line 'Girlies,' and brand partnerships.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +6K +0.1% | +0 +0.0% | +6K |
| Last 30 days | +0 +0.0% | +10K +0.1% | +0 +0.0% | +10K |
| Last 90 days | +101K +1.0% | +0 +0.0% | +0 +0.0% | +101K |
| Last 365 days | +101K +1.0% | +0 +0.0% | +0 +0.0% | +101K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SeatGeek Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Warby Parker Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Wildlife Studios Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Crunchyroll Streaming / Anime | Channel sponsor | YouTube | Long-term | — |
Larray, whose real name is Larri Merritt, is a Los Angeles-based comedian and entertainer who built his following through a distinctive blend of self-aware comedy, LGBTQ+ storytelling, and chaotic social media experimentation. His breakout moment came with the viral diss track 'Cancelled,' a satirical takedown of fellow internet personalities that demonstrated his ability to generate genuine pop-culture moments rather than simply ride trends. From there he expanded into Omegle trolling series, challenge videos, and personality-driven vlogs — content captured in hashtags like 'larraytrolledtheinternet' and 'deafblindmute' that have become recognizable shorthand within his community. His YouTube bio, 'join our cult,' is less tongue-in-cheek than it sounds: his fanbase operates with an unusual degree of loyalty for a creator at mega scale.
That loyalty shows up in his engagement rate, which sits well above the category median for creators with comparable reach — a signal that his audience skews invested rather than passive. The core demographic is adults aged 18 to 34, split nearly evenly by gender, with heavy U.S. concentration and meaningful UK and Canadian reach. Sponsor activity reflects a creator moving toward mainstream brand legitimacy: deals with Warby Parker and Rocket Money sit alongside entertainment-native partners like SeatGeek and a Crunchyroll integration that included voicing an anime character — a natural extension of an audience that indexes toward fandom culture. As Larray continues to test longer-form storytelling and celebrity adjacency content like his KATSEYE group-chat post, he is positioning himself less as a platform personality and more as a crossover entertainer whose brand partnerships can span lifestyle, finance, and entertainment categories.
Larray reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Streaming / Anime, a clear signal of fit for brands in those categories. Demonstrated partners include SeatGeek and Warby Parker. Engagement on YouTube runs around 11.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Larray's tier (Mega, 16.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Larray's real name is Larri Merritt. He adapted his first name into the "Larray" alias that his current audience knows him by across YouTube and Instagram.
Before he was known as Larray, he built his early following under the handle Twaimz on Vine and early YouTube. He still tags his content with #twaimz, a nod to longtime fans who followed him from that era.
"Canceled" is a diss track Larray released that called out a number of prominent social media creators by name. It became one of his most viral moments and is still actively referenced in his community under the hashtag #canceledremix.
Yes — Larray, a self-described anime fan, landed a voiceover role for his favorite character in his favorite anime series through a Crunchyroll partnership. He described the opportunity as "insane" in the post announcing it, and #crunchyrollpartner appears as a recurring tag across his content.
It's a social experiment and comedy challenge where Larray — the sole gay participant — is placed among twenty straight men to see how the dynamic plays out. The format is a strong example of his signature style: identity-forward humor wrapped in a challenge or game-show structure.
Yes, Larray is openly gay and weaves his identity throughout his content, from LGBTQ+-tagged vlogs to challenge videos like "1 Gay vs 20 Straight Men." Being out is a central, consistent part of his brand rather than an occasional topic.
Larray has been interacting with KATSEYE — the K-pop group formed through HYBE and Geffen Records — sharing what he called "group chat lore" with its members, including Sendi. The crossover suggests a genuine friendship and points toward possible future collaborative content between Larray and the group.
Larray built a core part of his early fanbase with Omegle-based prank and trolling content, catalogued under the hashtag #larraytrolledtheinternet and #deafblindmute. In these videos he staged chaotic or comedic scenarios for unsuspecting strangers, and they remain a fondly remembered chapter for longtime fans.
Larray's confirmed YouTube sponsors include SeatGeek, Warby Parker, Rocket Money, and Wildlife Studios. The mix spans ticketing, eyewear, personal finance, and mobile gaming — a sign that mainstream brands across categories are targeting his broad adult audience.
Larray has surpassed 10 million subscribers on YouTube, placing him firmly in the Mega creator tier. When his Instagram following is included, his combined reach across both platforms sits above 16 million, with an engagement rate that runs well above the category average for creators his size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@larray · YouTube
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