Larlarlee is a Los Angeles-based beauty creator — real name Laura, per her contact handle and TikTok presence as laura88lee — whose content centers on makeup reviews, product hacks, and accessible beauty discovery across Instagram and TikTok.
Total Followers -0.1%
3.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
53K followers · 2% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $21K–$50K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -893 -0.1% | +0 +0.0% | -893 |
| Last 30 days | +0 +0.0% | -3037 -0.2% | +0 +0.0% | -3037 |
| Last 90 days | +0 +0.0% | -3216 -0.2% | +0 +0.0% | -3216 |
| Last 365 days | +0 +0.0% | -3216 -0.2% | +0 +0.0% | -3216 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MinimLA Beauty / Cosmetics | Founder / owned brand | Long-term | — | |
| Supergoop Skincare / SPF | Sponsored content | 2024–2026 | — | |
| Armani Beauty Luxury Beauty | Brand ambassador | 2024–2026 | — |
Larlarlee is a Los Angeles-based beauty creator — real name Laura, per her contact handle and TikTok presence as laura88lee — whose content centers on makeup reviews, product hacks, and accessible beauty discovery across Instagram and TikTok. Her posts move comfortably between drugstore picks and prestige launches, with recent coverage spanning e.l.f. Cosmetics and Bubble Skincare alongside Armani Beauty's Luminous Silk line. Beyond content, she has extended into entrepreneurship as the founder of MinimLA and the host of the Fool Coverage podcast, which now operates from a dedicated studio — a deliberate move toward media and brand ownership rather than pure sponsored-post output.
Her audience skews heavily female and clusters in the 25–34 millennial core, with a domestic U.S. base that makes her an efficient buy for beauty brands targeting English-speaking consumers with real purchasing intent. Partnerships with Supergoop and Armani Beauty anchor her in the prestige-adjacent tier, while her willingness to cover drugstore products broadens her relevance across price points — a versatility that appeals to both mass and premium advertisers. With macro-tier pricing on Instagram and TikTok, an owned brand, and a podcast building its own audience, she is positioning as a multi-hyphenate beauty operator whose long-term value lies as much in brand equity as in individual post reach.
Larlarlee reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Skincare / SPF, Luxury Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include MinimLA and Supergoop. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Cosmetics and related categories, Larlarlee offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Larlarlee's tier (Macro, 3.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Larlarlee's real name is Laura — her TikTok handle is Laura88lee and her public business email is laura88lee@gmail.com, both pointing to Laura as her given name. The alias "Larlarlee" is her creator identity, most likely a playful riff on her name.
MinimLA is a brand founded by Larlarlee herself, which she lists as her primary identity in her TikTok bio and links directly from her Instagram. The name blends "minim" with "LA," a nod to her Los Angeles base, and sits alongside her content career as a separate business venture.
Fool Coverage is Larlarlee's podcast, which she has grown to the point of building a dedicated recording space she calls the Fool Coverage Studio. It extends the personal-blog style she's known for across Instagram and TikTok, covering topics connected to her beauty and lifestyle content.
Yes — Larlarlee has worked with Supergoop as a paid brand partner, tagging her content with #supergooppartner. Supergoop specializes in SPF-forward skincare and regularly collaborates with beauty creators who blend skincare and makeup content, which fits Larlarlee's niche well.
Yes — she is a named Armani Beauty partner and has specifically promoted the Luminous Silk line, using #armanibeautypartner and #luminoussilk in her posts. Armani Beauty's Luminous Silk foundation is one of the brand's most talked-about hero products in the prestige beauty space.
One of her recent posts is captioned "I bought Kylie Jenner's bag…", suggesting she purchased or reviewed the same bag linked to Kylie Jenner. This kind of celebrity-adjacent, personal-blog content is central to her style — she positions her channel as a window into her real spending and lifestyle choices.
Larlarlee lives in Los Angeles, California, which she lists explicitly in her Instagram bio. Her brand MinimLA also references the city directly in its name, anchoring her identity to the LA beauty and lifestyle scene.
Named partners in her recent content include Supergoop, Armani Beauty, St. Tropez, and e.l.f. Cosmetics, which she has featured alongside Bubble Skincare. Her content spans both prestige and drugstore beauty, making her a fit for a broad range of brand tiers in the beauty category.
Yes — Larlarlee posts on TikTok under the handle Laura88lee, where she has grown an audience of over a million followers. Her TikTok content focuses on makeup hacks and beauty reviews, consistent with the style she uses across her other platforms.
Larlarlee has a combined following of over 3 million across Instagram, TikTok, and YouTube, placing her firmly in the Macro creator tier. Instagram is her largest platform by audience size, where she has built well over a million and a half followers, with TikTok close behind.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@larlarlee · YouTube
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