Last updated just now · Jul 9, 2026, 3:06 PM
Gaming & Comedy United States

LankyBox

Full Creator Stats Live · Updated 2026-07-09

LankyBox is a US-based children's gaming and entertainment channel built around the duo of Adam McArthur and Justin Kroma, whose brand universe is anchored by original plush characters — Foxy, Boxy, Ghosty, Rocky, and Thicc Shark.

NicheGaming & Comedy TierMega Engagement1.1%

Total Followers +119.8%

52M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

42M followers · 81% of audience

Engagement

1.1%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $1.6K–$4K / IG post

Quick facts
  • 52M combined followers across 3 platforms.
  • Mega creator tier — United States.
  • 1.1% headline engagement.
  • Active since .
  • Niche: Gaming, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 42,000,000 +0 1.1% 3 months ago
Instagram 80,892 +62.3M 5.2% 1 months ago
TikTok 9,900,000 +0 3.9% 0.5 28 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +14.6M +18000.0% +0 +0.0% +14.6M
Last 30 days +0 +0.0% +62.3M +77000.0% +0 +0.0% +62.3M
Last 90 days +0 +0.0% +186.9M +231020.0% +0 +0.0% +186.9M
Last 365 days +0 +0.0% +186.9M +231020.0% +0 +0.0% +186.9M

Audience Demographics

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-50519818M21.1M34.1M47.2M Jul 10Oct 9Jan 8Apr 8Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About LankyBox

LankyBox is a US-based children's gaming and entertainment channel built around the duo of Adam McArthur and Justin Kroma, whose brand universe is anchored by original plush characters — Foxy, Boxy, Ghosty, Rocky, and Thicc Shark. Initially a music-parody and reaction channel, it pivoted to kid-friendly gaming content centered on Roblox and horror-adjacent titles like Poppy Playtime and Garten of Banban. Their high-energy, comedic format — blending gaming challenges, character roleplay, and animation — drove rapid subscriber growth and fueled a merchandise line built around their signature plush toy IP.

Despite platform analytics showing an adult-skewing age distribution, LankyBox's practical core viewership is children and tweens — a well-documented demographic measurement artifact on YouTube where parental accounts register instead of actual viewers. Their audience is heavily concentrated in English-speaking markets, positioning the channel well for toy, gaming, and family-entertainment brand partnerships. YouTube upload cadence has slowed in recent periods and engagement sits modestly below category median, signaling a possible content or strategic refresh. With established character IP and meaningful cross-platform reach on TikTok, LankyBox operates more as a children's media property than a conventional creator, giving it licensing and product partnership potential that extends well beyond standard influencer campaigns.

Brand fit

Why brands partner

LankyBox reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at LankyBox's tier (Mega, 52M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who are the real people behind LankyBox?

LankyBox is run by two real-life friends named Justin and Adam, who built the channel together as a comedic duo. Justin is the person behind Foxy and Adam is behind Boxy, which is how the pair's on-screen chemistry became the backbone of every video.

What are Foxy and Boxy on LankyBox?

Foxy and Boxy are the two main mascot characters of LankyBox, each one representing one of the real creators. They anchor every video with a comedic back-and-forth, whether the format is a Roblox challenge, a reaction, or one of the channel's original animations.

Does LankyBox sell Foxy and Boxy plush toys?

Yes, LankyBox has an official merch line that includes plush toys for their characters, with new drops regularly promoted on their Instagram and social accounts. Foxy and Boxy plushies are among the most recognizable items in the line and have become popular gifts for younger fans.

Why does LankyBox post so much Poppy Playtime content?

LankyBox consistently chases whichever horror-lite game is dominating the kids' gaming conversation, and Poppy Playtime has been one of the biggest titles in that space for several years running. Their recent uploads cover everything from all-boss death scenes across multiple chapters to hide-and-seek challenge formats and unlocking every morph in the Roblox version of the game.

What Roblox games does LankyBox play the most?

LankyBox focuses heavily on Roblox adaptations of popular kid-horror games like Poppy Playtime, Garten of Banban, and Rainbow Friends. They frequently unlock all morphs and skins, run challenge formats, and react to major updates within those Roblox experiences.

Who is Thicc Shark on LankyBox?

Thicc Shark is one of the extended LankyBox character roster alongside Ghosty and Rocky, appearing in animations, skits, and gaming videos. The channel has steadily grown its cast well beyond the original Foxy and Boxy duo as part of building out what they call the wider LankyBox universe.

What is LankyBox World?

LankyBox World is a branded extension of the LankyBox channel that takes the Foxy, Boxy, and extended character universe beyond standard YouTube uploads. It appears regularly in their content hashtags and promotional material as a way to deepen fan engagement with the LankyBox brand outside of individual videos.

Is LankyBox OK for young kids to watch?

LankyBox is built as family-friendly content, mixing gaming, silly comedy, and colorful original animations without mature themes. Parents of very young children may want to preview Poppy Playtime-related videos first, since that game carries a mild horror aesthetic even when covered in a kid-oriented style.

Does LankyBox make their own animations or is it just gaming?

Original animations are listed alongside gaming videos as a core pillar of the LankyBox format right in their own channel description. The animations typically feature Foxy, Boxy, and the wider cast in comedic original scenarios that sit separately from the gaming and challenge content.

How big is LankyBox on YouTube compared to other family gaming channels?

LankyBox has surpassed 40 million subscribers on YouTube alone, placing it firmly in the Mega tier and among the largest family gaming channels on the platform. Combined with a TikTok following approaching 10 million, the total LankyBox audience across platforms exceeds 50 million.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 9, 2026, 3:06 PM · Slug: lankybox

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