Laneyraelarson is a Utah-based lifestyle creator whose content blends hair and makeup tutorials, daily routines, and relatable couples humor centered on her life as a young mom and wife.
Total Followers +86.4%
83K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
9K followers · 11% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $821–$2.3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +747 +8.4% | +8K +24.4% | +8K +20.1% | +17K |
| Last 30 days | +9K +102.4% | +21K +64.4% | +42K +100.5% | +72K |
| Last 90 days | +0 +0.0% | +57K +172.5% | +0 +0.0% | +57K |
| Last 365 days | +0 +0.0% | +57K +172.5% | +0 +0.0% | +57K |
Daily follower snapshots from CreatorDB's longitudinal index.
Laneyraelarson is a Utah-based lifestyle creator whose content blends hair and makeup tutorials, daily routines, and relatable couples humor centered on her life as a young mom and wife. Active across YouTube, Instagram, and TikTok, she publishes at a consistent clip, with her husband regularly appearing in playful, self-aware couple skits alongside the beauty how-tos. Her hashtag use — including #mormon and #utahinfluencer — roots her firmly within the Utah faith community, and that grounded personal identity appears central to her engagement rate, which runs well above category median for a micro-tier creator. She is represented by Takeover Talent, signaling an active approach to managed brand partnerships.
Her audience skews heavily young-adult, with the 18–34 bracket forming the core, and — unusually for a Utah lifestyle creator — draws significant viewership from the UK, Brazil, India, and Mexico, suggesting her hair and couples content travels well beyond its regional origin. The near-even gender split reflects the dual pull of beauty tutorials and couple-dynamic humor. With rapid cross-platform growth across 2026, she is well-positioned for brand deals in affordable beauty, hair care, and family lifestyle — categories where her combination of faith-inflected authenticity and young-household aspiration fills a clearly defined and commercially attractive content niche.
Laneyraelarson reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Laneyraelarson offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Laneyraelarson's tier (Micro, 83K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Laneyraelarson hasn't explicitly labeled her faith in formal terms, but she regularly uses the #mormon hashtag alongside #utah and #utahinfluencer, which are strong cultural signals of a Latter-day Saint background. Her bios also carry faith-forward language like "GOD IS GOOD!!" across her platforms, reinforcing that her beliefs are part of her personal brand.
Laneyraelarson is based in Utah — she lists "UT" at the top of every bio and leans into the #utahinfluencer identity as a core part of how she positions herself online. Her everyday content, from food spots to family life, reflects a Utah lifestyle throughout.
The slick back bun is one of Laneyraelarson's signature hairstyles, and she's built a recognizable corner of her channel around easy, everyday hair tutorials. Hashtags like #slickback, #slickbackbun, #easyhairstyle, and #hairstyleinspo appear consistently in her top content, indicating these tutorials drive a significant share of her discovery traffic.
This is a recurring comedic series where Laneyraelarson's husband parodies her daily routines, mannerisms, or reactions — played for laughs and clearly a fan favorite. The format drives strong engagement across her TikTok and Instagram under hashtags like #husbandpretendstobewife and #couplehumor, sitting alongside her more straightforward couple content.
Yes — Laneyraelarson openly identifies as a young mom and uses #youngmom as a consistent part of her content identity. She blends early-motherhood realities with beauty, fashion, and couples content, which resonates especially with the women aged eighteen to mid-thirties who make up the core of her audience.
Postpartum life shows up as a recurring, candid theme across Laneyraelarson's channels — #postpartum appears in recent posts alongside her couple humor content, signaling she treats it as real-life storytelling rather than polished performance. This openness is part of what her audience responds to, keeping her engagement well above the category average.
Takeover Talent is the agency representing Laneyraelarson — she lists them in her contact email, laneyraelarson@takeovertalent.com, across YouTube, Instagram, and TikTok. Brands looking to work with her would route inquiries through that agency address.
Yes — #moneysavingtips is one of Laneyraelarson's recurring hashtags, and she weaves budget-conscious advice into her lifestyle and family content rather than treating it as a separate finance category. The framing keeps it relatable and practical for young families, which fits naturally alongside her mom and couples content.
Her name is Laney Rae Larson — the handle @laneyraelarson is simply her first name, middle name, and last name run together. She's a creator who uses her real identity rather than a branded alias, which contributes to the personal, friend-next-door tone of her content.
Laneyraelarson is active on TikTok, Instagram, and YouTube, with TikTok holding her largest audience and Instagram posting notably high engagement rates. She's been growing rapidly across all three platforms, making her a genuine cross-platform lifestyle and beauty creator rather than someone who's dominant on just one.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@laneyraelarson · YouTube
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