United States
Landon Bytheway — known by his handle @landonbtw, a play on his surname — is a US-based content creator whose professional background distinguishes him within the crowded AI and tech education space.
Total Followers +10.3%
252K
Across Instagram, YouTube
Primary Platform
217K followers · 86% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.3K–$11K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.9% | +2K +4.7% | +0 +0.0% | +4K |
| Last 30 days | +10K +4.4% | +17K +46.5% | +0 +0.0% | +26K |
| Last 90 days | +50K +23.1% | +16K +44.5% | +0 +0.0% | +66K |
| Last 365 days | +50K +23.1% | +16K +44.5% | +0 +0.0% | +66K |
Daily follower snapshots from CreatorDB's longitudinal index.
Landon Bytheway — known by his handle @landonbtw, a play on his surname — is a US-based content creator whose professional background distinguishes him within the crowded AI and tech education space. A former education-sector CEO and tech company CMO, he transitioned into content creation to surface practical AI tools and emerging technology for audiences who might otherwise discover them too late. That executive-level vantage point gives his recommendations a credibility floor that purely organic tech creators often lack, and it is central to the positioning implied by his own bio: knowledge worth sharing earlier.
His content mix spans AI productivity tools, wearable robotics, and home office setups — a range reflected in partnerships with brands like emergentlabs and ergonomic and camera-accessory names that align with the professional workspace niche. His engagement rate runs well above the category median, and his YouTube channel is in a notably steep growth phase as of mid-2026. A somewhat counterintuitive signal is his audience composition: it skews majority female and concentrates in the 25–34 professional cohort, an uncommon profile for a male-fronted tech creator. That demographic mix positions him as a compelling fit for B2C AI-tool and productivity brands targeting career-oriented millennials seeking vetted, experience-backed guidance.
landonbtw reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include emergentlabs. Engagement on Instagram runs around 3.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @landonbtw's tier (Mid, 252K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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His real name is Landon Bytheway, which is also the origin of his handle — @landonbtw is a contraction of his surname. His contact email listed publicly (landon@rakugomedia.com) and his Facebook page, referenced in his YouTube bio, both confirm the full name.
Yes, Rakugo Media appears to be Landon's own media and content operation, based on the business email address he lists publicly for brand inquiries. Creators at his tier often establish a company entity to manage sponsorship deals, content production, and licensing.
Yes — his Instagram bio describes him as a Former Education CEO and Tech CMO, meaning he ran an education company and served as a chief marketing officer in the tech industry before building his creator presence. That executive background is central to his angle: framing AI and tech tools through a practical, business-minded lens rather than a hobbyist one.
It's a play on his last name, Bytheway — so @landonbtw is simply Landon Bytheway compressed into a social-friendly handle. It also doubles as the internet abbreviation for 'by the way,' which fits the casual, heads-up tone of his content about tools and tech most people haven't heard of yet.
Yes, wearable tech and robotics are part of his content mix — his hashtag usage includes #exoskeleton, #wearabletech, and #wearablerobotics, and he has worked with Manus, a brand known for wearable hand-tracking hardware. His coverage spans from everyday consumer AI tools all the way to more experimental hardware categories.
It's a recurring device in his content — he anchors unfamiliar or emerging technology to nostalgic reference points that resonate with his core millennial audience, like comparing a new gadget to a landline. The approach makes cutting-edge AI and hardware feel approachable rather than intimidating, which aligns with his stated mission of sharing tech he wishes he'd discovered sooner.
Landon has published full work-from-home office and YouTube studio setup tours, including sponsored integrations with ergonomic brands like Ergonofis and Nouhaus. Setup content is a recurring pillar of his channel, sitting alongside his AI tool recommendations and hardware reviews.
As of mid-2026, Emergent Labs is a confirmed sponsor on his Instagram, fitting neatly with his AI-focused content. Past brand partners reflected across his hashtags and posts include Ulanzi (camera accessories), Manus (wearable tech), Bose, Nouhaus, and Ergonofis.
Based on a post where he describes building a money tracker for his six-year-old, he has at least one young child. He occasionally incorporates personal and parenting-adjacent content — like teaching financial concepts to kids — alongside his tech and entrepreneur focus.
Instagram is currently his primary and larger platform, where he has built an audience well into the hundreds of thousands. His YouTube channel is notably smaller but has been growing at a much faster rate in 2026, suggesting he is actively investing in long-form video content alongside his short-form Instagram presence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@landonbtw · Instagram
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