United States
Landon Barker is a Los Angeles-based musician and the son of Blink-182 drummer Travis Barker, a lineage that has shaped both his pop-punk musical influences and his early public profile.
Total Followers +0.0%
2M
Across YouTube, Instagram
Primary Platform
YouTube
172K followers · 9% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$52K / IG post
After a roughly two-year music hiatus, Barker inked a deal with Big Loud Rock (Mercury/UMG) and dropped the alt-pop single on June 26. He worked with collaborators including Gian Stone and J Moon on upcoming material.
Barker discussed a genre shift toward pop, teased his first full project (album or EP) for 2025, and revealed a collaboration with relaunched indie-sleaze brand Cheap Monday.
Speaking to Billboard on the red carpet, he confirmed the track was due in early 2025 and marked a new creative direction after a year of varied musical influences.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3141 -0.2% | +0 +0.0% | -3141 |
| Last 30 days | +998 +0.6% | +0 +0.0% | +0 +0.0% | +998 |
| Last 90 days | +5K +3.0% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +3.0% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dodge Automotive | Brand ambassador | 2023–2024 | — | |
| Dossier Fragrance / Beauty | Sponsored content | 2023–2024 | — |
Landon Barker is a Los Angeles-based musician and the son of Blink-182 drummer Travis Barker, a lineage that has shaped both his pop-punk musical influences and his early public profile. Growing up inside one of rock's most recognizable families gave him a runway into the industry, but he has pursued a distinct sound that blends melodic pop with rock-adjacent production. His breakout moment came with the single 'Friends With Your Ex,' a collaboration with his then-partner Charli D'Amelio that leveraged both their combined audiences and generated significant cross-platform attention. Subsequent releases including 'Over You' and 'If I Ever Talk to God' have reinforced a trajectory focused on building a standalone artist identity rather than coasting on family association. He has also performed live dates alongside Blink-182 on tour, deepening his credibility within the rock and pop-punk fan base.
Barker's brand footprint reflects a deliberate balance between lifestyle and music. A Dodge Ambassador partnership, promoted directly alongside Blink-182 tour content, ties him to automotive and youth culture, while a collaboration with fragrance brand Dossier speaks to a growing lifestyle lane. His Instagram engagement is meaningfully above category median, suggesting an audience that is genuinely invested rather than passively accumulated — notable given that his YouTube channel has been largely dormant. The audience splits evenly across gender, which is somewhat unusual for a pop-punk-adjacent act and indicates broader mainstream pull. With several independent releases establishing his catalog and high-value sponsored content positioning him in the lifestyle and automotive space, Barker appears to be building toward the mid-tier artist tier where music credibility and creator-economy revenue reinforce each other.
Landon-Barker reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Automotive, Fragrance / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Dodge and Dossier. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive and related categories, Landon-Barker offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Landon-Barker's tier (Macro, 2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Landon Barker is the son of Travis Barker, the drummer of Blink-182. Growing up surrounded by rock music and touring gave Landon early exposure to the industry, and he has credited that upbringing as a core influence on his own path as a solo musician and performer.
Yes, Landon Barker and TikTok and reality TV star Charli D'Amelio went public with their relationship in 2022 and were widely covered by entertainment media. Their personal connection eventually translated into a creative one — Charli appears in the official music video for his single "Friends With Your EX."
The official music video for "Friends With Your EX" features Charli D'Amelio alongside Landon Barker. The collab drew significant crossover attention from both creators' fanbases and was promoted heavily across Landon's social channels.
"If I Ever Talk to God" is an original single Landon Barker was actively promoting as of mid-2026, name-checking it directly in his Instagram bio. The track reflects his continued push to build a distinct solo identity in the pop-rock and alternative space.
Landon Barker is an official Dodge Ambassador, a brand partnership he has tagged under #dodgeambassador across his posts. The deal has included on-the-road content shot while traveling to Blink-182 shows, weaving his family's music world directly into the sponsorship storytelling.
Landon Barker has partnered with Dossier, the fragrance brand, as part of their "It Factor" campaign, which he has tagged as #dossierpartner and #dossieritfactor. Dossier is known for tapping pop-culture figures, and the partnership fits Landon's position at the crossover of music and lifestyle content.
Yes, Landon Barker performed at Blink-182 shows during the band's high-profile reunion tour, gaining live experience in front of massive arena audiences. His posts documented traveling to those shows — including content created in partnership with Dodge — and the exposure gave his solo career considerable early momentum.
Landon Barker makes melodic pop-rock and alternative music with emotionally driven lyrics, heavily shaped by growing up around Blink-182's punk-rock world. Singles like "Friends With Your EX," "Over You," and "If I Ever Talk to God" show a sound that leans toward modern pop songwriting with rock-influenced production.
Landon Barker is from the United States, raised primarily in the Los Angeles area where his father Travis Barker is based. That environment gave him early access to recording studios, live performance, and the broader music and entertainment industry from a young age.
Instagram is where Landon Barker is currently most active, with nearly 2 million followers and regular posts promoting his music releases and partnerships. His YouTube channel has not seen new uploads in a couple of years, making Instagram the best place to follow his latest work.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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