France
Julie runs @lamaison_julie — French for "Julie's house" — a Lille-based Instagram account covering interior decoration, family lifestyle, and home inspiration.
Total Followers -0.3%
10K
Across Instagram
Primary Platform
YouTube
10K followers · 100% of audience
Engagement
8.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $257–$720 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 10,287 | -30 | 8.0% | 0.2 | 12 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -8 -0.1% | +0 +0.0% | +0 +0.0% | -8 |
| Last 30 days | -30 -0.3% | +0 +0.0% | +0 +0.0% | -30 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Julie runs @lamaison_julie — French for "Julie's house" — a Lille-based Instagram account covering interior decoration, family lifestyle, and home inspiration. Alongside her partner Romain and their two young sons, Paul and Basile, she documents the aesthetics and everyday rhythms of domestic life in northern France, with a content mix that spans room makeovers, before-and-after transformations, and children's styling. Her hashtag usage signals a particular focus on curated interior spaces and kids' interiors, positioning her squarely in the French maison-et-famille content space. More recently, she has opened up publicly about a personal health experience — a diagnosis of papillary thyroid carcinoma and subsequent thyroidectomy — sharing that journey with candour that has visibly deepened her audience's trust and investment in her content.
Despite a micro-tier follower base, her engagement rate runs well above category norms, reflecting the kind of close, community-driven relationship that is increasingly valuable to brands seeking genuine consumer connection rather than passive reach. A sponsorship with La Boutique Circulaire, a French platform promoting circular and second-hand commerce, fits neatly into her home-decor positioning and suggests an alignment with considered, values-led consumption. Her rate card sits at an accessible entry point for small and mid-size French lifestyle and home brands. As her personal narrative — family, health, interiors, authenticity — continues to resonate, she is well-placed to grow within the sustainable home and family wellness brand categories, where micro-influencers with high trust metrics tend to outperform larger accounts on conversion.
Lamaison_Julie reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include laboutiquecirculaire. Engagement on YouTube runs around 8.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in lifestyle and related categories, Lamaison_Julie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lamaison_Julie's tier (Micro, 10K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Julie publicly shared her thyroid cancer diagnosis on Instagram in a candid, personal post that she described as something she had been working up to for weeks. She used her platform to speak openly about her experience, and health-related content now sits alongside her home décor and family posts.
Lamaison Julie has been diagnosed with papillary carcinoma (carcinome papillaire), which she has referenced directly through her hashtags and personal disclosures. Papillary carcinoma is the most common form of thyroid cancer and is typically treated with surgery to remove the thyroid gland.
Yes, Lamaison Julie has documented her thyroidectomy journey on Instagram, using the hashtag #thyroidectomie to share her experience. She has turned her health journey into a transparent, community-facing part of her content alongside her lifestyle and décor posts.
Romain is Julie's partner, and the account presents itself as a joint project — the bio reads Julie et Romain — making it a couple-and-family account rather than a solo creator channel. Together they share content around home decoration, family life, and personal milestones.
Paul and Basile are Julie and Romain's two sons, who appear as a central part of the family lifestyle content. Kids' room decoration and family-oriented posts are a recurring theme on the account, with the boys' spaces often featured in home makeover content.
Lamaison Julie focuses on French interior decoration, sharing before-and-after room transformations, decorating inspiration, and home styling ideas under hashtags like #decorationinterieur, #avantapres, and #inspirationmaison. Her style is rooted in practical, lived-in family interiors rather than purely aspirational staging.
Yes, kids' room design is one of her signature content pillars, with posts tagged #kidsroom and #lookkids featuring children's spaces styled around Paul and Basile. Her kids' décor content tends to blend personal family context with actionable inspiration, which likely contributes to her well-above-average engagement.
La Boutique Circulaire, a French circular-economy and second-hand shopping platform, has worked with Lamaison Julie on sponsored Instagram content. The partnership fits her home and lifestyle niche, as circular shopping aligns with curated, budget-conscious interior decoration.
Lamaison Julie is based in Lille, in northern France, which she lists directly in her Instagram bio. Her content reflects a French family lifestyle aesthetic, and her location in Lille places her in one of France's major metropolitan areas outside of Paris.
Lamaison Julie's main active presence is on Instagram, where she posts décor, family, and personal health content and maintains an engagement rate well above the category average for her tier. She is also listed with a YouTube presence, and brands can reach her for professional collaborations at the contact email listed in her bio.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@lamaison_julie · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.