Thailand
Lalinalena, known professionally as Lena, is a Bangkok-based Thai actress and lifestyle creator with a combined multi-million following across Instagram and TikTok.
Total Followers +1.6%
4M
Across Instagram, TikTok
Primary Platform
1.6M followers · 40% of audience
Engagement
25.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$44K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +18K +1.1% | +0 +0.0% | +0 +0.0% | +18K |
| Last 30 days | +63K +4.0% | +0 +0.0% | +0 +0.0% | +63K |
| Last 90 days | +187K +11.8% | +103K +4.3% | +0 +0.0% | +290K |
| Last 365 days | +187K +11.8% | +103K +4.3% | +0 +0.0% | +290K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Chanel Fashion / Luxury | Brand ambassador | Long-term | — | |
| Suntory Beverage | Sponsored content | 2024–2025 | — |
Lalinalena, known professionally as Lena, is a Bangkok-based Thai actress and lifestyle creator with a combined multi-million following across Instagram and TikTok. Her content persona—distilled in her own TikTok bio as "she reads, she acts, she sips"—blends an active acting career with a cultivated aesthetic of quiet luxury, fashion, and daily ritual. Consistent appearances at Chanel events, including cruise shows and fine jewelry presentations, place her firmly in Thailand's prestige fashion circuit, an unusual anchor for a creator who simultaneously drives significant volume through TikTok and e-commerce activations on platforms like Shopee Live.
Her audience skews heavily female and concentrates in the 25–34 bracket, with the large majority based in Thailand, making her a natural fit for brands targeting urban Thai women with disposable income and aspirational tastes. What sets her apart commercially is an engagement rate that runs many multiples above the category median—a durable signal of genuine audience investment rather than passive reach. Her sponsor mix reflects a deliberate dual positioning: a sustained Chanel relationship anchors her luxury credibility, while beverage and e-commerce partnerships demonstrate she can convert at scale. With acting projects continuing to raise her public profile, she is well-positioned to deepen cross-category brand relationships across both Southeast Asian and international markets.
Lalinalena reaches an audience concentrated in Thailand primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Luxury, Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Chanel and Suntory. Engagement on Instagram runs around 25.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in Fashion / Luxury and related categories, Lalinalena offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lalinalena's tier (Macro, 4M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes. Lalinalena — also known by her brand persona Lenamiu — is an actress based in Bangkok, which she lists as her primary professional category on Instagram. Her content blends entertainment and on-set work with fashion, beauty partnerships, and lifestyle posts, giving her a broader public profile than a purely acting-focused account.
She is one of Thailand's most visibly Chanel-connected influencers. Her posts consistently carry hashtags tied to the Chanel Cruise show, Chanel Fine Jewelry, the Coco Crush and Crush Absolu collections, and Chanel Fall/Winter runway events — pointing to an ongoing ambassador-level relationship with the brand rather than a one-off campaign.
Gluta Lena Miu is a beauty product line Lalinalena markets under her Lenamiu brand identity, with 'gluta' referencing glutathione — the skin-brightening ingredient central to Thai beauty culture. She promotes it through dedicated hashtags across both Instagram and TikTok, positioning it as a signature product tied directly to her name.
House of Black Magic is a Thai brand that partnered with Lalinalena under her Lenamiu persona, with the collaboration consistently tagged as #houseofblackmagicxlenamiu across her posts. It is one of several named partnerships that show how her commercial identity extends well beyond standard sponsored content.
Suntory MRP is a beverage brand that brought Lalinalena on as a promotional partner, including a live-selling session on Shopee Live she teased directly in her captions. The deal fits her wider pattern of weaving lifestyle and food-and-beverage brands into personality-driven content rather than treating ads as standalone interruptions.
Lenamiu is Lalinalena's personal brand name, built from her nickname Lena and a signature suffix she carries across her commercial ventures. The label ties together her beauty line, brand collaborations, and hashtag identity, functioning as a distinct commercial persona that sits alongside her acting career.
Her TikTok bio — 'she reads, she acts, she sips' — sums up her content there: book recommendations, acting updates, and relaxed coffee-and-tea lifestyle moments. This more personal, character-driven side of her has built a TikTok following that is actually larger than her Instagram audience by follower count.
Yes. She has promoted Shopee Live appearances in her captions, including a session tied to her Suntory MRP partnership. Shopee Live is one of the primary live-commerce platforms in Thailand, and her macro-tier reach paired with an exceptionally high engagement rate makes her a high-value partner for brands running those sessions.
She is based in Bangkok, Thailand — flagged directly in her Instagram bio with 'BKK.' Nearly three in four of her followers are Thai, reflecting an audience built primarily through Thai entertainment, beauty culture, and fashion rather than international crossover.
By raw follower count, TikTok is actually her larger platform, where she has surpassed two million followers compared to around one and a half million on Instagram. Her Instagram audience is the more engaged of the two, however, running at an engagement rate far above the typical benchmark for creators in her tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lalinalena · Instagram
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