Thailand
Lisa — born Lalisa Manoban in Buriram, Thailand — rose to global prominence as the main dancer of BLACKPINK, the YG Entertainment group that became one of K-pop's most commercially dominant acts of the 2010s.
Total Followers +0.1%
143.7M
Across Instagram, YouTube, TikTok
Primary Platform
106M followers · 74% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $848K–$1.9M / IG post
Sony Music Vision announced the full-length doc will debut in TIFF's Gala program (Sept. 10–20). The film covers Lisa's breakout solo year, including Coachella, her acting debut, and brand-building away from BLACKPINK.
The cover story revealed Lisa is already recording her second solo album in the U.S., following her debut full-length 'Alter Ego' released in February 2025.
'Goals' was released as part of the Official FIFA World Cup 2026 Album and Lisa co-headlined the global Opening Ceremony stage alongside the two artists.
The four-show residency at the Colosseum at Caesars Palace is scheduled for Nov. 13–14 and Nov. 27–28, marking her first headline solo residency.
WWD reported Lisa curated pieces for Kith's Spring 2026 women's line, building on her previous starring role in the brand's Summer 2024 campaign.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -10601 -0.0% | +0 +0.0% | +0 +0.0% | -10601 |
| Last 30 days | +95K +0.1% | +0 +0.0% | +0 +0.0% | +95K |
| Last 90 days | -1144932 -1.1% | +0 +0.0% | +0 +0.0% | -1144932 |
| Last 365 days | -1144932 -1.1% | +0 +0.0% | +0 +0.0% | -1144932 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lisa — born Lalisa Manoban in Buriram, Thailand — rose to global prominence as the main dancer of BLACKPINK, the YG Entertainment group that became one of K-pop's most commercially dominant acts of the 2010s. After training in Seoul from her early teens, she established herself as a technical standout within the group before launching a solo career that accelerated her independent profile considerably. Her 2021 solo debut single 'LALISA' broke YouTube records at release, and her follow-up track 'MONEY' developed a long commercial tail driven by viral dance challenges. She has since moved beyond the BLACKPINK umbrella, founding her own creative company LLOUD, signing with RCA Records, and expanding into electronic music through a collaboration with Italian DJ Anyma on 'Bad Angel'. A high-profile appearance at the 2022 FIFA World Cup Opening Ceremony alongside Anitta and Rema further cemented her status as a genuinely cross-genre international performer.
Lisa's brand portfolio reflects a deliberate positioning at the intersection of luxury fashion and premium beauty. A long-running Louis Vuitton ambassadorship — underscored by repeated appearances at Nicolas Ghesquière's shows — places her firmly in the upper tier of fashion-house talent relationships, while partnerships with Shiseido's Ultimune line and a Kith collaboration signal reach across both prestige beauty and streetwear. Her audience skews young adult and heavily female, spread meaningfully across the United States, Thailand, the United Kingdom, India, and South Korea — a geographic spread that makes her genuinely useful to global campaigns rather than regionally concentrated ones. With engagement rates running well above platform medians for an account of her scale, Lisa's following remains unusually active. As she builds out LLOUD and pursues an increasingly Western-oriented music and entertainment strategy, her creative positioning is shifting from K-pop export to standalone global artist, which is likely to attract a broader and more diverse brand partner mix over the coming years.
Lalalalisa_M reaches an audience concentrated in Thailand primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in music and related categories, Lalalalisa_M offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lalalalisa_M's tier (Mega, 143.7M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lisa's legal given name is Lalisa Manoban — she was born Pranpriya Manoban in Buriram, Thailand, and had her name legally changed to Lalisa as a child. Her Instagram handle @lalalalisa_m and her debut solo EP are both direct references to that name.
Lisa parted ways with YG Entertainment in 2023 when her contract expired, ending her tenure as a signed member at the agency. She subsequently launched her own entertainment label, LLOUD, under which she has continued releasing solo music and managing her global career independently.
ALTER EGO is the creative identity Lisa adopted for her solo era, prominently displayed in her Instagram bio. It represents her fully independent artistic direction — covering solo music, performances, and visual work outside the BLACKPINK group framework.
Bad Angel is a collaborative single between Lisa and Italian electronic music producer Anyma, released as part of her independent solo rollout. The pairing marks a deliberate move into electronic and club music territory, expanding her sound well beyond her K-pop roots.
Yes, Lisa performed at the opening ceremony of the 2026 FIFA World Cup alongside Brazilian pop star Anitta and another artist, performing a song called Goals. The event put her in front of one of the largest live global audiences in sports entertainment history.
Lisa has served as a global ambassador for Louis Vuitton for several years, working closely with creative director Nicolas Ghesquière. Her continued involvement in campaigns including the Spring/Summer 2026 collection makes her one of the most prominent faces of the French fashion house across Asia and beyond.
LILI's Film is a series of self-produced dance and behind-the-scenes films Lisa has released on her YouTube channel, offering fans an intimate look at her choreography and personal artistic vision. The series became a cult hit among her fanbase because it showcased her as an individual artist entirely separate from the BLACKPINK group format.
Lisa is a global brand ambassador for Shiseido and is specifically associated with their Ultimune Power Infusing skincare line, reflected in the campaign hashtag #lisawithultimune. The partnership leverages her enormous influence in the beauty space, particularly across Asia where both Lisa and the brand carry significant cultural weight.
Dentiste is a premium Thai oral care brand, and their collaboration with Lisa — promoted under #dentistexlisa — reflects her deliberate effort to champion Thailand-origin businesses despite her global celebrity. It is one of several examples of Lisa using her platform to spotlight brands from her home country.
Kith, the New York-based luxury streetwear brand, partnered with Lisa for a dedicated campaign tagged #lisaxkith. The collaboration highlights her crossover pull across K-pop, high fashion, and global streetwear culture, adding to a portfolio of brand partnerships that now spans beauty, fashion, and major sports entertainment.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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