United Kingdom
Laila Paul is a UK-based skincare creator operating primarily on TikTok, where she has built a macro-level following around K-beauty, glass skin routines, and barrier-focused skincare.
Total Followers -0.0%
2.5M
Across TikTok, Instagram
Primary Platform
TikTok
2.2M followers · 87% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.8K–$11K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -190 -0.1% | +0 +0.0% | -190 |
| Last 30 days | +0 +0.0% | -983 -0.3% | +0 +0.0% | -983 |
| Last 90 days | +0 +0.0% | -4979 -1.6% | +0 +0.0% | -4979 |
| Last 365 days | +0 +0.0% | -4979 -1.6% | +0 +0.0% | -4979 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Centellian24 K-Beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
| AXIS-Y K-Beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
| Topicals Skincare | Sponsored content | TikTok | 2025–2026 | — |
| Medicube K-Beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
| House of Hur K-Beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
| Arencia K-Beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
Laila Paul is a UK-based skincare creator operating primarily on TikTok, where she has built a macro-level following around K-beauty, glass skin routines, and barrier-focused skincare. Her content leans into the clean-girl aesthetic — methodical, ingredient-aware routines featuring Korean actives like PDRN, glycolic acid, and centella-based barrier creams. The depth of her skincare vocabulary and her consistent focus on Korean brands such as AXIS-Y, Centellian24, and Medicube suggest a creator who positions herself as a genuine enthusiast rather than a generalist lifestyle voice. She also references her role as a mother on Instagram, which adds a layer of relatability to her otherwise product-centric feed.
Laila's audience is overwhelmingly female and concentrated in the 18–34 bracket, but what sets her profile apart is its geography: France accounts for the largest share of her viewership, outpacing her home market of the United Kingdom. This cross-channel pull into francophone Europe makes her a notable option for skincare brands seeking reach beyond UK audiences. Her brand roster — K-beauty labels alongside indie US skincare brands like Topicals — reflects a premium, trend-forward positioning. Represented by Outreach Talent Group, she is well-placed to grow her European footprint as K-beauty continues to accelerate in Western markets.
Lailapaul7 reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward K-Beauty / Skincare, Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Centellian24 and AXIS-Y. Engagement on TikTok runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Lailapaul7's tier (Macro, 2.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes, Lailapaul7 is a mum. Her Instagram bio references her child Lucky, who has their own account @luckysworld___. She weaves her role as a mother into her personal brand identity alongside her beauty and skincare content.
Lailapaul7 has partnered with a range of skincare labels including AXIS-Y, Topicals, Centellian24, House of Hur, Medicube, and Celim. Her brand partners skew heavily toward K-beauty and science-backed skincare, which aligns closely with her core content focus.
Yes, K-beauty is central to Lailapaul7's TikTok content. She regularly covers Korean skincare routines, trending ingredients like PDRN and glycolic acid, and brands such as AXIS-Y and Medicube, making her one of the more recognisable UK-based voices in the K-beauty space.
Despite being a UK creator, France is actually Lailapaul7's largest audience market, outpacing even her home country. K-beauty and glass-skin content tends to resonate strongly in French-speaking markets, and her aesthetic-led, tutorial-style videos appear to have built a particularly loyal following there.
Lailapaul7's "clean girl routine" is a skin-first, pared-back beauty approach she showcases regularly on TikTok. It typically involves layering targeted skincare products — including barrier creams, brightening treatments, and SPF — to achieve a natural, polished look without heavy makeup.
Yes, PDRN — a salmon-DNA-derived ingredient popular in Korean skincare for its skin-repair and plumping properties — is among the topics Lailapaul7 covers. It reflects her broader interest in cutting-edge K-beauty actives alongside more mainstream ingredients like glycolic acid and SPF.
Yes, Lailapaul7 includes #amazon in her content, suggesting she highlights products available on Amazon alongside her paid brand partnerships. This positions her as a resource for followers who want accessible, easily purchasable recommendations rather than only hard-to-find imports.
Glass skin is the K-beauty ideal of an ultra-luminous, poreless-looking complexion. Lailapaul7 regularly posts content around achieving this look, using hashtags like #glassskin and #koreanskincare, with routines that typically involve hydrating serums, barrier creams, and diligent SPF application.
Lailapaul7 is represented by Outreach Talent Group, with brand enquiries directed to laila.paul@outreachtalentgroup.com. This contact is listed consistently across both her TikTok and Instagram profiles.
Lailapaul7 has grown to over two million followers on TikTok, placing her in the Macro creator tier. Her engagement rate runs above the category median for beauty creators, and as of mid-2026 she is uploading content actively across both TikTok and Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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