South Korea
Laryssa Fernandes is a Brazilian physician — registered with the Conselho Regional de Medicina de Minas Gerais (CRM-MG) — who relocated to South Korea and built a Portuguese-language content presence around the intersection of medical expertise and K-beauty culture.
Total Followers +18.1%
1.1M
Across Instagram, TikTok
Primary Platform
447K followers · 39% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.7K–$16K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +7K +1.5% | +193K +28.1% | +0 +0.0% | +200K |
| Last 30 days | +24K +5.5% | +181K +26.4% | +0 +0.0% | +205K |
| Last 90 days | +74K +16.7% | +191K +27.8% | +0 +0.0% | +265K |
| Last 365 days | +74K +16.7% | +191K +27.8% | +0 +0.0% | +265K |
Daily follower snapshots from CreatorDB's longitudinal index.
Laryssa Fernandes is a Brazilian physician — registered with the Conselho Regional de Medicina de Minas Gerais (CRM-MG) — who relocated to South Korea and built a Portuguese-language content presence around the intersection of medical expertise and K-beauty culture. Operating as Lafernandesss across Instagram and TikTok, she translates Korean skincare routines and products for a predominantly Brazilian and Portuguese-speaking audience, grounding trend-driven formats — gua sha tutorials, anti-acne supplement shots, device reviews — in the credibility of a practicing doctor rather than a lifestyle personality.
Her audience skews notably young and male, an atypical profile for a beauty creator, concentrated in the 18–34 range and centered in Brazil and Portugal. First-hand access to Korean products and trends from living in Seoul gives her a sourcing edge that few lusophone creators can match. Dove partnerships anchor her in mainstream personal care, while collaborations around premium skincare devices suggest an upmarket trajectory. Represented by The Ace Agency and posting with high frequency across both platforms, she is well-placed to serve as a credible bridge between South Korean beauty innovation and the fast-growing Latin American skincare audience.
Lafernandesss reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Personal Care / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Dove. Engagement on Instagram runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Personal Care / Beauty and related categories, Lafernandesss offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lafernandesss's tier (Macro, 1.1M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, she is a fully licensed medical doctor registered in the state of Minas Gerais, Brazil, under CRM MG 104.398. This credential separates her from typical beauty creators — her skincare advice carries a clinical foundation that resonates with followers looking for medically-informed guidance rather than pure influencer opinion.
Her name is Laryssa Fernandes, which she uses in her professional contact details across both Instagram and TikTok. She goes by the handle Lafernandesss on all her social platforms.
Lafernandesss is a Brazilian-trained physician who is based in South Korea, which gives her direct, inside-access to K-beauty products and routines that haven't yet reached Portuguese-speaking audiences. She bridges that gap by translating Korean skincare trends through a medical lens for her primarily Brazilian fanbase.
She runs a long-form ongoing tutorial series dedicated to the Gua sha facial massage tool, with each part focused on getting a more defined face and reducing puffiness. By at least Part 28, it has become one of her signature recurring formats, building technique on technique across installments.
In her "bebendo meu skincare" (drinking my skincare) series, she prepares a concentrated shot rich in antioxidants and anti-inflammatory ingredients that she frames as an inside-out anti-acne treatment. As a doctor, she positions this as the nutritional side of a complete skin health routine rather than a simple beauty hack.
The Booster Pro X2 is a multi-mode skincare device she featured as her latest obsession, specifically calling out that it now comes with seven modes. She presents it as an upgrade within her Korean-influenced at-home treatment routine.
Yes, she has a paid partnership with Dove promoting their aerosol body care line, documented through the campaign hashtags #vaidedove and #doveaerosol in her posts. The collaboration aligns naturally with her self-care and skin wellness content pillars.
Despite focusing on skincare and K-beauty — categories that typically skew heavily female — over 70% of her audience is male, which is a striking anomaly for the beauty niche. This may reflect her medical authority attracting a broader audience curious about skin health science rather than purely aesthetic content.
As of mid-2026, her TikTok following is larger than her Instagram following, and her TikTok has been growing significantly faster over recent months. Her TikTok engagement rate also runs well above the typical benchmark for beauty creators in her tier.
Laryssa Fernandes is Brazilian — her medical license is registered in Minas Gerais, Brazil, and the large majority of her audience is in Brazil and Portugal. She is currently based in South Korea, a location that directly shapes her focus on Korean skincare culture and K-beauty products.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lafernandesss · Instagram
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