Laertejr_Mkt is a Brazilian TikTok creator — likely São Paulo-based, given consistent hashtag geography — who has built a mid-tier following around short, visually driven showcases of small business ideas.
Total Followers +1.2%
158K
Across TikTok
Primary Platform
YouTube
158K followers · 100% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 158,000 | +2K | 3.7% | 8.2 | 2 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +806 +0.5% | +0 +0.0% | +0 +0.0% | +806 |
| Last 30 days | +2K +1.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +3K +1.8% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +1.8% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Laertejr_Mkt is a Brazilian TikTok creator — likely São Paulo-based, given consistent hashtag geography — who has built a mid-tier following around short, visually driven showcases of small business ideas. Posts follow a satisfying process-reveal structure: a vendor scooping coconut juice inside its own shell, a craftsperson laser-engraving metal business cards, a maker molding artisanal soap into decorative flowers. The channel name pairs what appears to be a first name with 'Mkt' — Portuguese shorthand for marketing — signaling from the outset that content is itself treated as a marketing discipline and a funnel for entrepreneurship education.
Despite content rooted in Brazilian small-business culture and produced primarily in Portuguese, the largest audience segments come from the United States and India — markets dense with aspiring micro-entrepreneurs who engage readily with visually self-explanatory, process-driven clips regardless of language. The near-even gender split and heavy 18–34 concentration align with entrepreneurship content's core demographic, and an engagement rate more than double the category median suggests the format converts passive viewers into invested watchers. For brands in craft supplies, print-on-demand platforms, e-commerce tooling, or small-business SaaS, this channel offers a culturally grounded but unexpectedly global footprint with an audience that is actively looking to build something.
Laertejr_Mkt reaches its audience primarily through YouTube, and is best activated via TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in education and related categories, Laertejr_Mkt offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Laertejr_Mkt's tier (Mid, 158K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Laertejr_Mkt focuses on low-investment, visually striking small business ideas — artisanal soap making, handcrafted layered chocolates, laser-engraved metal cards, and street-food beverage stands are recurring formats. The content is built around the concept of transforming a simple raw material into a premium, sellable product, walking viewers through the full process from production to packaging.
Artisanal and personalized soap is one of Laertejr_Mkt's signature topics, backed by the frequent use of hashtags like #saboneteartesanal and #sabonetepersonalizado. Videos cover techniques such as melting and molding soap into flower shapes, grinding and coloring soap into decorative spheres, and packaging the final product in a way that commands a higher retail price.
One of Laertejr_Mkt's posts showcases an entrepreneur who scoops the pulp out of a whole watermelon, blends it on the spot, and serves the juice directly inside the hollowed rind — a concept described as a growing trend on Brazilian beaches. The appeal the creator highlights is the extremely low startup cost paired with strong visual impulse-buy appeal.
Laertejr_Mkt has featured a business model centered on laser-engraving metal cards to create a product that reads as luxury and exclusive — the kind of item associated with elite memberships or premium branding. The content frames this as a niche with high perceived value relative to the cost of entry.
Yes — handcrafted layered chocolates appear in Laertejr_Mkt's content with an emphasis on presentation that mimics artisan or luxury confectionery brands. The angle is consistent with the rest of the channel: showing how a home-kitchen product, packaged and styled correctly, can sell at a significant markup.
The 'Mkt' is shorthand for marketing, positioning the creator as a business and digital marketing resource rather than a lifestyle personality. The handle reflects the channel's core promise: helping aspiring entrepreneurs discover, brand, and sell products.
The phrase is Portuguese for 'Do you want to start your own business?' — and it doubles as the call to action pinned at the top of Laertejr_Mkt's TikTok profile. It clearly signals that the account is a destination for aspiring small business owners looking for practical, accessible ideas rather than abstract advice.
Yes — Laertejr_Mkt posts in Portuguese and is rooted in the Brazilian entrepreneurship scene, using hashtags like #empreendedorismo, #saopaulo, and #brasil. What makes the channel unusual is that despite the Portuguese-language content, a large share of the viewership comes from outside Brazil — particularly from the United States and India.
The visual, process-driven format of Laertejr_Mkt's small business content — showing products being made and packaged step by step — tends to communicate across language barriers. Short-form platforms like TikTok frequently surface this type of satisfying, instructional content to international audiences regardless of the creator's spoken language.
Laertejr_Mkt's primary platform is YouTube, and the creator also maintains an active presence on TikTok where the account sits in the mid-tier follower range. The entrepreneurship and small business ideas content spans both short-form and longer video formats.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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