United States
Ladyspinedoc is a creator with a presence on YouTube (250,000 followers), Instagram (1,315,351 followers), TikTok (2,600,000 followers), based in United States.
Total Followers -0.1%
4.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
251K followers · 6% of audience
Engagement
9.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$37K / IG post
Dr. Grunch drew criticism after fellow creator Savannah Sparks called out her promotion of GLP-1s and supplements tied to author Mel Robbins (not a physician). The controversy reignited attention on a prior DOJ inquiry into her former clinic.
After departing Longstreet Clinic, she founded Southern Neurosurgery with a stated focus on compassionate, patient-centered neurosurgical care — directly tying her creator brand to her new clinical venture.
A new product line — Anatomix — debuted alongside a Scrub Cards collaboration, expanding her creator-commerce footprint beyond her existing shop.
Local reporting revealed a civil DOJ investigation into whether physicians at Longstreet Clinic violated the Anti-Kickback Statute related to medical device payments. The clinic stated the inquiry had no impact on her ability to see patients or her board certification.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1313 -0.1% | +0 +0.0% | -1313 |
| Last 30 days | +1K +0.4% | -5121 -0.4% | +0 +0.0% | -4117 |
| Last 90 days | +4K +1.6% | -14706 -1.1% | +0 +0.0% | -10640 |
| Last 365 days | +4K +1.6% | -14706 -1.1% | +0 +0.0% | -10640 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ladyspinedoc is a creator with a presence on YouTube (250,000 followers), Instagram (1,315,351 followers), TikTok (2,600,000 followers), based in United States. Their content sits in the health & medicine space. Their YouTube bio reads: "I’m Dr. Betsy Grunch, also known as Ladyspinedoc. I’m a board-certified neurosurgeon in Gainesville, Georgia, specializing in spine surgery, including scoliosis, minimally invasive spine surgery, spinal fusion, and disc replacement surgery.". The full audience and engagement breakdown is below.
Ladyspinedoc reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Healthcare / Medical Practice, a clear signal of fit for brands in those categories. Demonstrated partners include Southern Neurosurgery. Engagement on YouTube runs around 10.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Healthcare / Medical Practice and related categories, Ladyspinedoc offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ladyspinedoc's tier (Macro, 4.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ladyspinedoc's real name is Dr. Betsy Grunch. She uses the handle Ladyspinedoc across social platforms to make her content more approachable, while remaining a fully credentialed, board-certified neurosurgeon actively practicing in Gainesville, Georgia.
Ladyspinedoc is a practicing, board-certified neurosurgeon — not a former clinician turned full-time influencer. She performs spine surgery in Gainesville, Georgia, and in February 2026 founded her own neurosurgical practice, Southern Neurosurgery, while continuing to create content in parallel.
Dr. Betsy Grunch specializes in scoliosis correction, minimally invasive spine surgery, spinal fusion, and disc replacement surgery. Her clinical expertise directly shapes her content — most of her educational videos break down the exact conditions and procedures she performs in the operating room.
Ladyspinedoc practices in Gainesville, Georgia, where she also founded Southern Neurosurgery in February 2026. She chose to launch her own practice specifically to create a more compassionate, patient-focused model of neurosurgical care.
Southern Neurosurgery is Dr. Betsy Grunch's independently founded neurosurgical practice, established in February 2026 in Gainesville, Georgia. She launched it with the stated goal of building a more patient-centered alternative to the traditional clinical model, an ethos consistent with the advocacy work she does through her social channels.
The #sundaycasestudy is one of Ladyspinedoc's signature recurring content formats, in which she walks through real spine and neurology cases in plain, accessible language. It has become a defining series on her channel, drawing both curious general viewers and medical students looking for applied clinical context.
Yes — Dr. Betsy Grunch is among the most widely followed female neurosurgeons in the world on social media, which stands out because neurosurgery remains one of medicine's most male-dominated specialties. The word 'Lady' in her handle signals that identity directly, and her audience reflects it: over two-thirds of her followers are women.
Ladyspinedoc explicitly targets both audiences — her bios describe her as a Neurosurgeon, Educator, and Advocate, and her hashtag mix includes both #sundaycasestudy for the medical-student crowd and broader brain-and-spine explainers aimed at everyday patients trying to understand their own diagnoses. The dual approach is a big reason her engagement runs far above the category average.
In her bios across every platform, Dr. Betsy Grunch positions herself as an advocate alongside her roles as neurosurgeon and educator — referring to her mission of giving patients clear, honest explanations of spine and brain conditions rather than leaving them lost in medical jargon. That patient-empowerment angle is the foundation her entire content strategy is built on.
Combined across TikTok, Instagram, and YouTube, Ladyspinedoc has built an audience of over four million followers, placing her in the Macro creator tier. Her YouTube channel is especially notable for engagement rates that run many times above the benchmark for medical and educational content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ladyspinedoc · YouTube
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