Australia
Lachlan Power is an Australian gaming content creator whose YouTube channel has grown into one of the more recognizable Fortnite-focused presences in…
Total Followers -0.2%
21.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
15.3M followers · 70% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $18K–$42K / IG post
The Screen Australia and YouTube Australia-backed documentary follows PWR's Fortnite roster competing at the Esports World Cup in Riyadh and the Fortnite Global Championships, with Lachlan serving as executive producer.
The FNCS 2025 Pro-Am became the most-watched tournament featuring Lachlan per Esports Charts data, underscoring his continued draw as a competitive Fortnite personality.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -44807 -3.0% | +0 +0.0% | -44807 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Revolut Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| HoYoverse Pte. Ltd. Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Red Bull Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| RIG Gaming Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Nacon Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Team PWR (PWR Esports) Esports / Organization | Founder / owned brand | YouTube | 2019–present | — |
| Epic Games (Fortnite Icon Series) Gaming | Long-term partnership | YouTube | 2020–present | — |
| LG UltraGear Gaming Peripherals / Tech | Channel sponsor | YouTube | Long-term | — |
| Mio (Level Up) Beverage / Gaming Nutrition | Sponsored content | YouTube | Long-term | — |
Lachlan Power is an Australian gaming content creator whose YouTube channel has grown into one of the more recognizable Fortnite-focused presences in English-language gaming media. Originally building an audience through Minecraft and broader sandbox gaming content, Lachlan pivoted heavily toward Fortnite as the battle royale genre dominated the late 2010s — a shift that proved defining for his career. That alignment with Fortnite deepened considerably when Epic Games added him to their Icon Series, giving him a named in-game skin under the handle 'Lachy', a rare distinction that cemented his status as a genuine part of the game's cultural fabric rather than simply a commentator on it. He is also the founder of Team PWR, an Australian esports and lifestyle organization that expanded his brand beyond solo content creation into community-building and competitive gaming.
Lachlan's content style leans into Fortnite's ongoing update cycle — patch reactions, challenge runs, and discovery formats that surface quirks or rarities within the game — giving his output a consistent hook that rewards longtime Fortnite players. His audience skews heavily male and falls predominantly in the 18-to-34 age bracket, with a majority based in the United States and United Kingdom despite his Australian origins, reflecting how thoroughly English-language gaming content crosses geographic lines. A long-running Red Bull Gaming partnership anchors his brand positioning in the performance and lifestyle space, while more recent sponsorships from HoYoverse and RIG Gaming signal openness to adjacent gaming verticals beyond Fortnite. With engagement metrics running notably above category median and a TikTok presence driving strong interaction, Lachlan's positioning as a Fortnite specialist with cross-platform reach makes him a reliable partner for gaming hardware, energy drink, and live-service game brands targeting young adult male audiences.
Lachlan reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Esports / Organization, Gaming, Gaming Peripherals / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and HoYoverse Pte. Ltd.. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Lachlan's tier (Mega, 21.7M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
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Lachlan's full name is Lachlan Power. He goes by just "Lachlan" across all his channels, but his surname is also the origin of Team PWR, the esports and creator organization he founded.
Yes, Lachlan has an Icon Series skin in Fortnite, placing him alongside creators like Ninja who have had their own in-game cosmetics. The skin was tied to a special competitive event called Lachlan's Power Cup, where players could earn his bundle by finishing high enough in the tournament — a launch mechanic that made it one of the more memorable Icon Series drops.
Yes, Lachlan is the founder of Team PWR, an esports and creator organization built around his personal brand. PWR stands for Power — his own last name — and the org is listed directly in his Instagram bio as one of his primary ventures outside of content creation.
It's a reference to the fact that Lachlan literally exists as a playable character inside Fortnite through the Icon Series. Epic Games added his likeness, skin, and cosmetics to the game, so the phrase is his tongue-in-cheek way of pointing out he's not just a player of Fortnite — he's actually in the game itself.
Yes, Lachlan is an official Epic Games partner, which he regularly discloses with the #epicpartner hashtag on his Fortnite content. The partnership gives him early access to game updates and involves him in promotional campaigns, reinforcing his position as one of Fortnite's most prominent affiliated creators globally.
Yes, Lachlan is still actively posting Fortnite content on both YouTube and TikTok as of mid-2026, covering new updates, rare in-game discoveries, and seasonal storylines. His own YouTube bio jokes that his channel is "pretty much Fortnite," and that description still holds — Fortnite remains the core of everything he posts.
Lachlan is a Red Bull Gaming ambassador, a partnership he highlights in his Instagram bio and backs up with sponsored content on YouTube. Red Bull Gaming works with elite-tier gaming creators across the world, and Lachlan's ongoing relationship with the brand is one of his most prominent long-term sponsorships.
PWR is short for Power, which is Lachlan's actual last name. His Fortnite account is listed as PWR Lachy, tying his in-game identity directly to Team PWR, the esports organization he founded under the same name.
While Fortnite dominates the vast majority of his content, Lachlan has also played Minecraft and Pokemon Go — his YouTube bio actually lists usernames for both games alongside his Fortnite account. These appear as occasional side content rather than dedicated series, with Fortnite remaining his primary game by a wide margin.
Lachlan's YouTube channel has surpassed 15 million subscribers, placing him among the largest Fortnite-dedicated channels on the platform. His combined following across YouTube, TikTok, and Instagram puts him well past 20 million total, firmly in the Mega creator tier and among the most-followed gaming creators to come out of Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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