Last updated just now · Jun 18, 2026, 7:03 AM
Gaming & Esports Australia

Lachlan

Full Creator Stats Live · Updated 2026-06-18

Lachlan Power is an Australian gaming content creator whose YouTube channel has grown into one of the more recognizable Fortnite-focused presences in…

NicheGaming & Esports TierMega Engagement2.8%

Total Followers -0.2%

21.7M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

15.3M followers · 70% of audience

Engagement

2.8%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $18K–$42K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-06-18
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 15,300,000 +0 2.8% 1.9 7 days ago
Instagram 1,508,644 +-44807 3.8% 1 months ago
TikTok 4,900,000 +0 7.1% 2.3 6 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% -44807 -3.0% +0 +0.0% -44807
Last 90 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 365 days +0 +0.0% +0 +0.0% +0 +0.0% +0

Audience Demographics

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-1463194.1M8.4M12.7M17M Jun 19Sep 18Dec 18Mar 19Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Mar 2026
Sponsored content YouTube Feb 2026
Sponsored content YouTube Nov 2025
Sponsored content YouTube Nov 2025
Sponsored content YouTube Sep 2025
Founder / owned brand YouTube 2019–present
Long-term partnership YouTube 2020–present
Channel sponsor YouTube Long-term
Sponsored content YouTube Long-term
Background

About Lachlan

Lachlan Power is an Australian gaming content creator whose YouTube channel has grown into one of the more recognizable Fortnite-focused presences in English-language gaming media. Originally building an audience through Minecraft and broader sandbox gaming content, Lachlan pivoted heavily toward Fortnite as the battle royale genre dominated the late 2010s — a shift that proved defining for his career. That alignment with Fortnite deepened considerably when Epic Games added him to their Icon Series, giving him a named in-game skin under the handle 'Lachy', a rare distinction that cemented his status as a genuine part of the game's cultural fabric rather than simply a commentator on it. He is also the founder of Team PWR, an Australian esports and lifestyle organization that expanded his brand beyond solo content creation into community-building and competitive gaming.

Lachlan's content style leans into Fortnite's ongoing update cycle — patch reactions, challenge runs, and discovery formats that surface quirks or rarities within the game — giving his output a consistent hook that rewards longtime Fortnite players. His audience skews heavily male and falls predominantly in the 18-to-34 age bracket, with a majority based in the United States and United Kingdom despite his Australian origins, reflecting how thoroughly English-language gaming content crosses geographic lines. A long-running Red Bull Gaming partnership anchors his brand positioning in the performance and lifestyle space, while more recent sponsorships from HoYoverse and RIG Gaming signal openness to adjacent gaming verticals beyond Fortnite. With engagement metrics running notably above category median and a TikTok presence driving strong interaction, Lachlan's positioning as a Fortnite specialist with cross-platform reach makes him a reliable partner for gaming hardware, energy drink, and live-service game brands targeting young adult male audiences.

Brand fit

Why brands partner

Lachlan reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Esports / Organization, Gaming, Gaming Peripherals / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and HoYoverse Pte. Ltd.. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Lachlan's tier (Mega, 21.7M combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Lachlan's real last name?

Lachlan's full name is Lachlan Power. He goes by just "Lachlan" across all his channels, but his surname is also the origin of Team PWR, the esports and creator organization he founded.

Does Lachlan have his own skin in Fortnite?

Yes, Lachlan has an Icon Series skin in Fortnite, placing him alongside creators like Ninja who have had their own in-game cosmetics. The skin was tied to a special competitive event called Lachlan's Power Cup, where players could earn his bundle by finishing high enough in the tournament — a launch mechanic that made it one of the more memorable Icon Series drops.

Did Lachlan found Team PWR?

Yes, Lachlan is the founder of Team PWR, an esports and creator organization built around his personal brand. PWR stands for Power — his own last name — and the org is listed directly in his Instagram bio as one of his primary ventures outside of content creation.

Why does Lachlan call himself "one of the guys from Fortnite"?

It's a reference to the fact that Lachlan literally exists as a playable character inside Fortnite through the Icon Series. Epic Games added his likeness, skin, and cosmetics to the game, so the phrase is his tongue-in-cheek way of pointing out he's not just a player of Fortnite — he's actually in the game itself.

Is Lachlan an official Epic Games partner?

Yes, Lachlan is an official Epic Games partner, which he regularly discloses with the #epicpartner hashtag on his Fortnite content. The partnership gives him early access to game updates and involves him in promotional campaigns, reinforcing his position as one of Fortnite's most prominent affiliated creators globally.

Is Lachlan still making Fortnite videos in 2026?

Yes, Lachlan is still actively posting Fortnite content on both YouTube and TikTok as of mid-2026, covering new updates, rare in-game discoveries, and seasonal storylines. His own YouTube bio jokes that his channel is "pretty much Fortnite," and that description still holds — Fortnite remains the core of everything he posts.

What is Lachlan's deal with Red Bull Gaming?

Lachlan is a Red Bull Gaming ambassador, a partnership he highlights in his Instagram bio and backs up with sponsored content on YouTube. Red Bull Gaming works with elite-tier gaming creators across the world, and Lachlan's ongoing relationship with the brand is one of his most prominent long-term sponsorships.

What does the PWR in Lachlan's Fortnite username mean?

PWR is short for Power, which is Lachlan's actual last name. His Fortnite account is listed as PWR Lachy, tying his in-game identity directly to Team PWR, the esports organization he founded under the same name.

What games does Lachlan play besides Fortnite?

While Fortnite dominates the vast majority of his content, Lachlan has also played Minecraft and Pokemon Go — his YouTube bio actually lists usernames for both games alongside his Fortnite account. These appear as occasional side content rather than dedicated series, with Fortnite remaining his primary game by a wide margin.

How big is Lachlan's YouTube channel compared to other Fortnite creators?

Lachlan's YouTube channel has surpassed 15 million subscribers, placing him among the largest Fortnite-dedicated channels on the platform. His combined following across YouTube, TikTok, and Instagram puts him well past 20 million total, firmly in the Mega creator tier and among the most-followed gaming creators to come out of Australia.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 18, 2026, 7:03 AM · Slug: lachlan

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